

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Mar 6, 2018 • 49min
179: Badass Your Brand with Pia Silva
Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS". Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC's Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 26, 2018 • 44min
178: Scrappy Launch with Russ Perry
Scrappy creativity to successfully launch & grow a small business with Russ Perry. Russ is an entrepreneur and author. He shares his life journey, the early business failures, and using a scrappy approach to launching and growing his latest successful business. Russ is the Founder of Design Pickle and author of "The Sober Entrepreneur". He spent eight years building businesses that yielded zero in profit, and now in less than three years he has grown Design Pickle to $500,000 in monthly recurring revenue and 135 team members. Russ's recent success almost never happened though because he had been hiding something: he was an alcoholic, and it almost ruined his marriage, business, and life. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Feb 19, 2018 • 41min
177: Buyer Enablement with Deb Calvert
Buyer Enablement to accelerate the sales cycle and grow your small business with Deb Calvert. Deb is an entrepreneur, sales and leadership expert and consultant, and founder of People First Productivity Solutions. Henry and Deb chat about her new book, "Stop Selling & Start Leading: How to Make Extraordinary Sales Happen", and focus on the topic of enabling buyers - so that they can "act" - during the sales process. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 12, 2018 • 56min
176: Smart Phone Marketing with Tabitha Carro
Smart Phone Marketing for small business marketing with Tabitha Carro. Tabitha is a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. She is the founder of the Smartphone Marketing School – teaching business owners how to create marketing content with just a smart phone. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 5, 2018 • 1h
175: Make Things Happen with Steve Sims
Make Things Happen to start & grow your small business with Steve Sims. Steve is an entrepreneur, speaker, consultant, podcaster, and an author. He shares his fascinating journey, from bricklayer to his failed attempt at stock brokerage, and the evolution of his luxury concierge service business named Bluefish. Steve's new book is "Bluefishing: The Art of Making Things Happen." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 29, 2018 • 48min
174: Hire Right the First Time with Kathy Knowles
Hire Right the First Time to start and grow your small business with Kathy Knowles. Show Notes page: https://www.thehowofbusiness.com/hiring-episodes/epsidoe-174-kathy-knowles/ Kathy is an entrepreneur and founder of Intuitive Strategies, a unique Human Resource Consulting Firm that helps service-based businesses and non-profits build empowering teams and drive home results. She shares her journey, from Interior Design to transitioning into Human Resources, and eventually starting her own small consulting business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 22, 2018 • 52min
173: Bad Lease Review with Craig Melby
Review of a bad business commercial lease with Craig Melby. What did we miss with site selection? What should we have negotiated into the lease? Show Notes page: https://www.thehowofbusiness.com/episode-173-craig-melby-2/ Before you sign a commercial lease for your small business, listen to this episode to learn what to avoid with leases. Craig Melby was a small business owner and experienced commercial real estate investor and agent. He specialized in helping other small business owners find and negotiate the best commercial space agreement possible. He was also the host of the LeaseSmart Commercial Real Estate Podcast and the author of "Site Rite: Practical ways to boost profits with the right site and best terms!" Craig was previously a guest on our show back on episode 43. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 15, 2018 • 55min
172: Selling a Business with David Barnett
Selling a Small Business with David Barnett. David is an entrepreneur, author of multiple best-selling books, and a small business consultant. In this episode David shares his tips & advice on selling a small business. David's latest book is "How to Sell My Own Business", which became a best seller under Amazon's Entrepreneurship category in its release month. David was previously on our show in episode 99 - in that episode he shares his entrepreneurial journey and advice on buying a small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 8, 2018 • 1h 2min
171: Growing Profits with Roger Beaudoin
Growing Profits in your small business with Roger Beaudoin. Roger is an entrepreneur, restaurateur, consultant and author. He shares his interesting entrepreneurial journey, his initial inspiration for his first highly-successful restaurant, and valuable tips & advice on growing the profits of your small business. He is the founder of the Sales Stars Server Training Program and the author of "Rock Your Restaurant", a game-changing guide to restaurant finances, and creator of The Restaurant Rockstars Academy. He is also the host of the "Restaurant Rockstars Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 8, 2018 • 58min
170: Powerful Presentations with Dustin Mathews
Powerful Presentations to launch and grow your small business, with Dustin Mathews. Dustin is a family man, entrepreneur, speaker, author, and tennis enthusiast. He shares his journey to entrepreneurship and leveraging presentation skills and influential communications to help you start and grow your small business. His latest book is the "NO B.S. Guide to Powerful Presentations: How to Sell ANYTHING with Webinars & Online Media, Speeches & Seminars", which he co-authored with Dan Kennedy. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who's chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their greatness. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


