

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Jul 30, 2018 • 49min
199: 1-Page Marketing Plan with Allan Dib
1-Page Marketing plan for your small business with Allan Dib. Allan is a serial entrepreneur, marketing and technology expert, small business coach, and author. He shares his background and his practical approach to marketing for small business owners with his 1-Page Marketing Plan. Allan is passionate about helping small businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. His book is "The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out From The Crowd". This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 23, 2018 • 59min
198: Influence & Authority with Josh Elledge
Building Influence & Authority to grow your small business with Josh Elledge. Josh is a serial entrepreneur and an expert on using influence and authority to grow a small business. Josh shares his long journey to success as a small business owner, and tips & advice on how to grow our influence and authority. Josh is a U.S. Navy veteran, a serial entrepreneur, speaker, and he launched UpMyInfluence.com to help turn entrepreneurs into media celebrities - increasing their authority, influence, and revenue. He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 16, 2018 • 50min
197: Young Entrepreneur - Marc Guberti
Young Entrepreneurship and Online Marketing for small business with Marc Guberti. Marc is an entrepreneur and online marketing expert. He shares his story of entrepreneurship at an early age, and specific tips for online marketing for small business owners. Marc is an entrepreneur, author, blogger, podcaster, coach, educator and college student! Marc is an accomplished young man who began his entrepreneurial journey when he was a teenager. He is the author of several books, including "27 Ways to Get More Retweets on Twitter" and one of his latest, "Content Marketing Secrets - How to Create, Promote, and Optimize Your Content for Growth and Revenue." Marc is also the host of the Breakthrough Success Podcast, with 182 episodes released and counting (5 episodes per week!). Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 9, 2018 • 53min
196: Business Insurance with Doug Groves
Protect your business with Insurance – what do you need to cover yourself and your assets? Doug Groves, is our guest. He is a small business owner and highly experienced commercial insurance professional. He shares how he got into the insurance industry and valuable tips & advice about commercial insurance for small business owners. Is your insurance coverage more attractive than your business assets? Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 2, 2018 • 45min
195: Prosperity Mindset with Joan Sotkin
It's never about the money, it's about your mindset. A Prosperity Mindset is the holistic way to grow your small business. Joan Sotkin is our guest. She is an entrepreneur, coach, speaker, author and podcaster. We discuss Joan's insights on developing a Prosperity Mindset to help you grow you small business and make more money! She believes that there is nothing wrong with you, and that what you really need is not more money but instead you need more people in your life. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 25, 2018 • 37min
194: Remarkable Experience
Remarkable Experience at the Masters, and how to apply lessons learned to our small businesses. David shares his recent experience at the Masters golfing event. David & Henry discuss the experience and how to apply the lessons learned to our small businesses. David Begin and Henry Lopez are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Jun 18, 2018 • 47min
193: Radically Referable with Brian McRae
Being Radically Referable to build & grow your small business with Brian McRae. Brian is a speaker, trainer, and coach who helps individuals uncover their full potential. For almost two decades, Brian has built a successful referral-driven practice in the mortgage industry and is using what he has learned to help others experience success. Passionate about professional growth and personal development, Brian helps professional service providers & small business owners across the country build better businesses through events, workshops, and coaching offerings. In 2011 he founded Mastermind St. Louis, a premier shared learning and networking event that helps small business owners and commissioned sales professionals with green networking strategies, personal leadership, and productivity. He loves sharing what he has learned and is passionate about helping others build their own Radically Referable Small Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 11, 2018 • 51min
192: Buying a Business with Carl Allen
Buying vs. Building – why you should buy an existing small business instead of building your own, with Carl Allen. Carl is an entrepreneur, investor, and corporate deal maker. He shares his experiences in the corporate world, transitioning to entrepreneurship, and the reasons to consider buying an existing small business instead of building one. He offers a FREE Online Class: "How to Buy Your First Business Inside of 99 Days, CASH FREE!" – find the link to this free class on the show notes page for this episode at The How of Business podcast website. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 4, 2018 • 46min
191: Dream Lifestyle with Jim Palmer
Build your Dream Business and live your Dream Lifestyle. Jim Palmer is a serial entrepreneur, marketing expert, business coach and author. He shares his life experiences leading to entrepreneurship and how he helps his clients achieve a dream lifestyle by building a dream small business. The goal is to earn more for who you are than for what you do. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 21, 2018 • 60min
190: Protecting Your Work with Christina Scalera
Protecting your work with contracts with Christina Scalera. She is an attorney and small business owner who fully enjoys the freedom of location. She is the founder of The Contract Shop, and on this episode she shares her experiences - from practicing law to starting her own business. The Contract Shop is a contract template store for creative entrepreneurs, wedding professionals, and coaches. Visit the show notes page on our website for this episode to receive a 20% Discount on select Business Contract Templates from The Contract Shop! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


