The How of Business - How to start, run, grow and exit a small business.

Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences, 3) Use Lead Magnets, 4) Start small, test and measure, 5) Learn and get help from an expert. Henry's co-host for this episode is Adam Kirk, the founder of Oostas. Oostas focuses on helping small business owners with website development, social media management, and SEO. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Landing Government Contracts and the benefits of MWBE certification for small businesses with Jean Kristensen. Jean is a small business and MWBE (Minority and Women-owned Business Enterprise) growth specialist, executive coach, and trainer. She shares her early experiences, including working in her parent's business, and how and why she developed her expertise and focus on government contracts. Jean explains the benefits of government contracting for small business owners, how to secure your first contract, and then we also chat about (31:25) MWBE certification. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Wins in life and small business, with Fadi Malouf. Fadi is a master trainer, life coach, international professional athlete, speaker, author, and small business consultant. He shares his entrepreneurial journey, how he built his first business, his recent pivot in his business, and how the "small wins" approach (30:48) to health and fitness translates to effectively starting and managing a small business. Fadi is the author of "STRONG - The New Fit" - which will teach you how to use your inner and physical strengths to be healthy in body, clear in thought, vital and active, as you have fun realizing your dreams in life and business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD (Be Human, Ask Good Questions, Listen and Deliver) method for sales (starting at 14:23). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Making Decisions and Accepting Personal Mistakes - two responsibilities small business owners must embrace, with Henry Lopez. Henry shares his thoughts and advice on two of the most important responsibilities small business owners and entrepreneurs must accept and embrace. As a successful small business owner, you will be the person responsible for making all of the big decision. Making mistakes comes with making lots of important decisions. It's equally important to develop the confidence to learn from your mistakes and move forward, instead of being paralyzed by the fear of make the wrong choice. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Couples in business - how to own a small business with your spouse or partner, with Dr. Ellyn Bader and Dr. Peter Pearson. Working in business with your spouse or partner can be challenging, and sometimes detrimental to your relationship, or it can be joyful and productive. Ellyn and Pete share stories from their vast experience in helping couples. They are the founder of The Couples Institute where they help entrepreneurial couples better understand and overcome the unique challenges of managing a business and marriage simultaneously and successfully. If you are planning to start a business with your spouse or partner, or if you are currently in a small business together, this episode is for you. Download free resources from The Couples Institute, including The Candor Solution, at the show notes page for this episode. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Business Systems – developing, implementing and executing on the systems we need to run and grow our small businesses. If you are an existing small business owner, then this episode will help you assess where you are and what you need to improve. If you are planning to start your first business, then this episode will help to prepare you for building your business the right way from the start. Systems can include software tools and the related processes, policies and procedures that document who, how, when and where we produce and deliver a product or service. But an effective small business system can also be as simple as a paper checklist. To avoid being overwhelmed and paralyzed, the key is to start small. Start by documenting and applying systems to the areas with the most pain in your business, and those procedures which are repeatable. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider simplicity, memorability and relevance when designing your small company logo and identity. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)