

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Jun 6, 2022 • 1h 4min
425: Culinary Entrepreneurship with Stratis Morfogen
Restaurant entrepreneurship with lifelong restauranteur Stratis Morfogen - how he continued his family legacy and built a restaurant empire of his own. Stratis is a highly successful culinary entrepreneur. He grew up in and around the different restaurant businesses that his Greek immigrant family started as far back as 1910. He shares his personal story and experiences as a highly successful serial restaurant owner. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

May 30, 2022 • 49min
424: Launching Bluebird Provisions with Connor Meakin
Bone broth food products maker Bluebird Provisions, with entrepreneur and founder Connor Meakin. Connor shares his entrepreneur journey, how his foot injury led him to discover the health benefits of bone broth, and why and how he started his own bone broth consumer product business. Connor is an elite ultramarathon runner and the founder of North America's fastest growing bone broth brand. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

May 23, 2022 • 42min
423: Overcoming Decision Paralysis
How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward. Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it. Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators. The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently. As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding." This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

May 16, 2022 • 44min
422: Strategic Foresight with Rebecca Ryan
Develop and use Strategic Foresight to help prepare for the future of your small business, with futurist Rebecca Ryan. As an entrepreneur, how can I possibly predict the future and anticipate and prepare for the impact on my small business? Rebecca Ryan explains how, without a magical crystal ball, she helps her clients see what's coming. Rebecca is a noted top 50 professional futurist, economist, best-selling author and entrepreneur. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

May 9, 2022 • 46min
421: Better Writing Better Service with Caity Cronkhite
Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in communicating and supporting our customers or clients, help us improve the productivity and customer experience of our small business – and as a result our profitability? Caity shares her entrepreneur journey and tips and advice on how better writing means better service. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

May 2, 2022 • 42min
420: Entrepreneur's Lifecycle with Jane Allen
The stages of the entrepreneur's lifecycle and journey with Jane Allen. Jane also shares her personal story, from attorney to business owner and now the CEO of the Nashville Entrepreneur Center. The Nashville Entrepreneur Center is a non-profit organization dedicated to connecting entrepreneurs with the resources needed to increase their probability for success at any stage. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 25, 2022 • 52min
419: Domain Names with Andrew Allemann
Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann. Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective (not too technical!). If you currently have, or need, a website for your small business then this episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 18, 2022 • 40min
418: Hire Better with Kurt Wilkin
Hire better to grow your small business with Kurt Wilkin. Kurt also shares his entrepreneur journey, and insights and tips on how to Hire Better to help you launch, run and grow a small business. For the past thirty years he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 11, 2022 • 54min
417: Risk Management with Ivy Walker
How to manage the risks that can have catastrophic impact on your small business, with Ivy Walker. Ivy is a serial entrepreneur, author, teacher, business coach, and award-winning director and executive producer of documentary films. Her most recent book is "Twelve-Minute Risk Management – Strategies and Tools Small Business Owners Need Right Now to Successfully Navigate Today's Business World". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 4, 2022 • 44min
416: Collaborative Creativity and Leading High-Performing Teams
Collaborative Creativity and leading High-Performing Teams to launch and grow a small business. Henry Lopez and David Begin discuss the topic of Collaborative Creativity and leading high-performing teams. Collaborative Creativity is the process of working with others to accomplish a shared goal in an innovative way. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.


