The How of Business - How to start, run, grow and exit a small business.

Think like a CFO (Chief Financial Officer) to understand and use your financials to grow your small business (starting at 9:00) with Danielle Hendon. Regardless of the size of your small business, managing your financials is critical to the profitability, not to mention the survival, of your small business. As you continue growing your business, it becomes even more important to learn how to financially prepare for and manage that growth. Danielle shares valuable tips and advice on how to manage your business like a CFO (Chief Financial Officer), and perhaps consider that it may be time to add a CFO to your virtual team. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of "big business" financial analysis to entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Closing Intelligence to help you increase sales close rates (starting at 17:56) with entrepreneur Oscar Subirats. Oscar shares his inspiring entrepreneur journey and how to improve your ability to close sales opportunities and get to yes so you can grow your small business. To succeed in sales, small business, and life, you must face human nature, real people, and overcome their many obstacles and objections. People with a Closing Intelligence mindset impact and change lives, including their own. They can get employees, clients, prospective buyers, and others in general, to say "Yes." Oscar is with me today to share his knowledge of sales, and specifically his understanding of how to get people to say yes, for the right reasons. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Build an unstoppable creative business. The Conquering Creative with William Warren. William is the Founder and CEO of The Sketch Effect, a Visual Communication company, and the author "The Conquering Creative – 9 Shifts to Build an Unstoppable Creative Business." Are you a creative? Do you love to illustrate, animate, paint, draw, take photos, shoot videos, edit footage, design, build brands, make comics, render in 3-D, do motion media, sketch storyboards, make character art, sculpt, create concepts, make music, and more? Are you challenged with all the "business stuff"? Then this podcast episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Risk Management for Small Business with John Morlan, an insurance and risk management industry expert with over 20 years of experience. John shares his experiences with helping small businesses reduce their risks, creating safer and more productive work environments, and potentially reducing the ever-rising cost of business insurance. He started his risk control career with ISO (Insurance Service Office). After five years at ISO, he consulted independently for another seven years. During that time, he provided safety consulting services for some of the largest insurers in the country. Next, he worked one-on-one with businesses to develop and implement safety and risk control programs. The result was a 50-80% reduction in their insurance premiums, saving them millions. Most recently, he launched Smarter Risk, which has developed a self-serve app that automates the development of these programs. This solution helps small businesses adopt risk control programs that drive down claims, enabling organizations to qualify for the best rates and allowing insurers to offer premium pricing. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Peter shares his entrepreneur journey, dealing with an autism diagnosis later in life and launching his small business. Peter Mann is the CEO & Founder of Oransi, a leading air purification company known for its efficient, intuitive, and reliable products for consumers, schools, organizations, and businesses. In 2021, Oransi merged with Aviemore Technologies and is now a motor technology company with a clean energy mission. Oransi's new manufacturing facility in Radford, Virginia is making products in the USA with advanced motor technologies. Previously, Peter was the Founder & CEO of the Austin, Texas-based Alen Corp., an air purification company he built, and after 7 years had a successful business exit. He went to college on a Navy ROTC scholarship and then served 4 years, including a tour in the Red Sea during the First Gulf War. He was a communications officer and then a gunnery officer on the USS McCandless. Peter autism diagnosis came in his 50s and he now advocates for autism awareness in the workplace. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to shortcut your startup with Courtney Reum, co-author of the national bestseller "Shortcut Your Startup". Courtney shares practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. Courtney Reum is the co-author of the national bestseller "Shortcut Your Startup: Speed up Success with Unconventional Advice from the Trenches," which offers practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. He is also the Co-Founder of M13, a leading venture capital firm. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transform your personal qualities for success in small business with Charles McCarrick. How can you transform your personal qualities to help you achieve success? Charles shares insights and stories from his new book, "Lessons My Brothers Taught Me". Charles D. McCarrick is an entrepreneur, inventor, and lead visionary and founder of Micro-Ant. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. Charles believes the four principles essential for all success may be expressed as follows: Salability + Sensibility + Sustainability + Scalability = Success. This is a process he calls the 4S Transform, and he provides an introduction on this episode. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Employee background checks with Travis Reiter, to help you screen and hire the right employees for your small business (starting at 14:40). This episode is all about Employee Background Checks. What are they exactly, and when and how should you use them to help you make better hiring decisions. Travis is the co-owner and operator of Perfect Fit Background Checks, an employment screening company based out of Austin, Texas. [DISCLAIMER: You should seek your own legal counsel before implementing any of the practices or actions discussed on this episode.] Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights and experiences with marketing media to help us promote and grow a small business. She is the CEO and President of Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to prepare for a successful small business partnership including the Business Partnership Checklist. Henry Lopez, serial entrepreneur, and host of The How of Business podcast, shares his experiences and tips for a successful partnership. This episode is about preparing for a successful Small Business Partnership. If you are considering going into a business partnership, where you and one or more people are going to own and be involved in your business, then this episode is for you. Business Partnerships can be extremely powerful and successful, but they can also create problems you may not even be thinking about right now. Problems, issues, and misunderstandings that can ruin your business! The key to potentially avoiding any issues with your business partnership is to discuss all the possible scenarios and situations upfront, and then executing a comprehensive legal agreement that spells out the terms of the partnership. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com