

The CTO Playbook
Adam Horner
Join Adam Horner, a CTO with over 30 years in the tech industry, on The CTO Playbook — the podcast dedicated to helping CTOs excel. Perfect for CTOs and tech leaders navigating the complexities of their roles, each episode offers clear insights, innovative strategies, and practical advice from top leaders in tech.
With Adam’s extensive experience mentoring engineers and tech leaders, and over a decade as a CTO, you’ll gain the tools and knowledge to build and refine your own CTO playbook. Whether you're tackling complex projects, fostering innovation, leading teams, or shaping your company's tech strategy, this podcast is your go-to resource.
Adam’s journey from engineer to strategic CTO was challenging. He learned through the school of hard knocks, making avoidable mistakes and facing countless challenges. Often out of his comfort zone and wishing for more guidance, he created this podcast to provide the support and advice he once lacked.
Tune in for engaging interviews, leadership tips, and the latest in technology strategy. Each episode is designed to help you lead with confidence and level up as a CTO.
Listen now to start your journey with The CTO Playbook and build your own playbook to excel in your role.
With Adam’s extensive experience mentoring engineers and tech leaders, and over a decade as a CTO, you’ll gain the tools and knowledge to build and refine your own CTO playbook. Whether you're tackling complex projects, fostering innovation, leading teams, or shaping your company's tech strategy, this podcast is your go-to resource.
Adam’s journey from engineer to strategic CTO was challenging. He learned through the school of hard knocks, making avoidable mistakes and facing countless challenges. Often out of his comfort zone and wishing for more guidance, he created this podcast to provide the support and advice he once lacked.
Tune in for engaging interviews, leadership tips, and the latest in technology strategy. Each episode is designed to help you lead with confidence and level up as a CTO.
Listen now to start your journey with The CTO Playbook and build your own playbook to excel in your role.
Episodes
Mentioned books

11 snips
Jan 20, 2026 • 44min
79: What Engineers Really Need from Their Leaders: A Conversation with Massimo Belloni
Massimo Belloni, Head of Machine Learning and Data Science at Docplanner and author of The Imposter newsletter, shares key insights on effective leadership. He emphasizes that true leadership is about people, not just technical skills, and how curiosity fosters trust. Massimo discusses the importance of autonomy in engineering, the unseen work that supports leadership, and learning from past mistakes. He encourages leaders to visualize future goals and act with intention, prioritizing transparency and the assumption of good intentions for team dynamics.

19 snips
Jan 13, 2026 • 55min
78: The Hidden Cost of Getting Paid: Why Trust Is a CTO’s Blind Spot
Maximiliaan van Kuyk, an entrepreneur specializing in trust within payments and the founder of IOU Marker, dives deep into the pressing issue of late invoice payments. He reveals that trust and misaligned incentives, rather than just finances, are the root causes of payment delays. Discussing the emotional toll on small business owners, he emphasizes the importance of consistency over confrontation in collections. With insights on AI tools for accounts receivable and the role of social accountability, Maximiliaan offers valuable strategies for CTOs to enhance cash flow management.

14 snips
Jan 6, 2026 • 54min
77: The CTO Guide to Scaling Operational Maturity — Lessons from Amazon to Startups
Join James Webster, a former Amazon engineer and founder of SheepCRM, as he shares insights on scaling operational maturity. He introduces the Three Mountains model, a framework for assessing organizational readiness. Topics include the pitfalls of ignoring where teams actually are, how clarity beats speed during hypergrowth, and the importance of facing reality in leadership. James also discusses the challenges of transforming operations and the role of AI in amplifying capabilities while posing risks. Perfect for those leading through change!

Dec 30, 2025 • 25min
76: How Great CTOs Influence Regulators, Auditors, and Certifications
What if the real blocker in your certification isn’t the rules at all, but how you’re playing the game?Build your own CTO Playbook at www.theCTOplaybook.com — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact.What really happens when you treat compliance like a fixed checklist and then get hit with yet another vague delay? I take you into the moment a CTO realized that being technically right still left him carrying months of uncertainty on his shoulders. That crack in his old mental model opened the door to seeing regulation as a human system shaped by people instead of boxes to tick.The same compliance posture can lead to totally different timelines depending on relationships, incentives, and how you show up in the room. Instead of obsessing over perfection, the focus shifts to mapping the people in the process and asking sharper questions that actually move things forward. By the end of this episode, you’ll see how small moves of influence can change a certification journey that once felt completely out of your hands.You’ll Learn:[00:00] Introduction[01:12] Why the real certification roadblock is rarely the checklist[03:56] What changes when you treat compliance as a human system instead of binary rules[05:22] The question that flips frustration into influence and momentum[07:18] How a single shift in communication makes leadership lean in[08:42] The reason two identical compliance postures get wildly different timelines[09:31] How mapping people instead of tasks reveals hidden bottlenecks and unstuck paths[11:54] What a high-stakes UK implementation showed about friction-free compliance[14:38] Why aligned incentives accelerate timelines faster than documentation ever will[17:42] Where influence replaces waiting and CTOs move from reactive to strategic[18:22] Five steps that turn regulatory uncertainty into predictable progressFind more from Adam on LinkedIn and YouTube, and explore coaching, cohorts, and how you can stay up to date at theCTOplaybook.com, helping you build your own playbook for your path at your pace.

Dec 23, 2025 • 54min
75: The Hidden Systems Behind High-Performing Engineering Teams
In this discussion, Gerald Chablowski, a lead developer and engineering leader with a unique background in archaeology, highlights the vital role of clear systems and documentation in tech. He argues that teams often struggle due to unspoken rules, which lead to chaos instead of creativity. Gerald emphasizes the importance of human-centered practices and how small pull requests can enhance code quality. He also discusses the balance between firm guidelines and flexibility, advocating for trust-building over micromanagement as key to effective leadership.

18 snips
Dec 16, 2025 • 57min
74: How Great CTOs Lead: Rory Herriman’s Five-Part Framework for High-Performance Technology Teams
In this chat with Rory Herriman, US CTO at Zip Co, he shares insights from his 30-year journey across military and fintech landscapes. Rory emphasizes that a CTO's true role is about creating a culture and people-centric environment rather than mere tech oversight. He introduces a five-part framework focusing on fundamentals, organizational fluidity, and the seamless integration of AI into teams. He stresses the importance of aligning decisions with business impact and the value of mentorship in evolving leadership styles.

Dec 9, 2025 • 53min
73: How Avalanche Rescue Taught Me to Lead Calmly in Crisis | Leadership Lessons for CTOs
In this engaging discussion, Caroline Elliott, an experienced mountain rescue professional and former avalanche dog handler, shares how to apply rescue mindsets to corporate leadership. She reveals the physical effects of crisis on decision-making and the importance of calm language to ground overwhelmed teams. Caroline introduces the concept of a three-second reset to regain situational clarity and highlights the need for effective non-verbal communication. Her insights bridge the gap between high-stakes rescue scenarios and the pressures faced by tech leaders.

13 snips
Dec 2, 2025 • 47min
72: Why OKRs Fail — and What to Use Instead (with Radhika Dutt)
Radhika Dutt, an engineer and product strategist known for her book 'Radical Product Thinking,' dives into the pitfalls of traditional goal-setting and OKRs. She shares how focusing on targets can distract teams from genuine learning and problem-solving. Radhika advocates for a 'puzzle-setting' approach to motivate creativity and collaboration, encouraging leaders to embrace uncertainty. With real-world examples, she illustrates how reframing objectives can lead to smarter decisions and a culture of exploration, ultimately driving better product outcomes.

16 snips
Nov 25, 2025 • 59min
71: The Real Reason Digital Transformations Fail — It’s Not Technology or People
Michael Louis Schank, an author and consultant specializing in digital transformation, shares insights from his extensive background at major firms like Accenture and Bank of America. He reveals that the real bottlenecks in transformations are not technology or people, but rather the complexity that breeds chaos. Michael emphasizes the importance of mapping business processes and assigning ownership to clarify change and prevent drift. He discusses bridging the communication gap between tech and business, and how simple process inventories can enable better outcomes and innovation.

7 snips
Nov 17, 2025 • 13min
70: A Better Way to Explain Your Platform to Non-Technical Executives
Ever struggled to explain tech concepts to non-techies? Discover how one CTO transformed his message using a floating city metaphor to secure buy-in from co-founders. Learn why traditional analogies like buildings fall short and how to reframe your platform as a living, modular system. Hear how mapping platform components to an oil rig can clarify complex ideas. Get insights on powerful storytelling that enhances leadership without oversimplifying the truth. Practical steps included for anyone looking to communicate effectively!


