The Unstoppable Marketer®

Send a textThe most underrated marketing channel that most people don't talk about is friends and family...Listen as Mark and Trevor discuss how to build a brand/product that gets other people talking about it to their friends and family. They also dive deep into what marketing channels most brands should be spending their money on. In a world where everyone feels like they need to be diversifying their marketing spend and channel management. The dudes feel different... There are really only a couple channels everyone should be focused on..Tune in and see what they are!

Send a textLet's face it if you're a brand in today's day and age chances are you're not driving as much organic traffic as you once were or as you want to be...But why is that?The content creation game has changed throughout the years and most brands cant seem to keep up with those changes so they rely so heavily on paid ads to keep the traffic coming in. Well this episode is gonna change the way you think. We've been watching Leo Olsson crush it for the different brands he's been working with for the past couple years. He's been responsible for increasing his companies social following organically up to the hundreds of thousands of followers.In this episode we talk about two critical things for brands to understand in 2024:What kind of content creation hits for brands and how to create itHow to hire and find the right people to come in and help you create that contentThis is a must listen to episode. If we want to win in 2024, we have to find ways to drive more organic traffic to our website. Content creation is a massive vehicle to do that. Go give it a listen. 

Send a textLaunching new products can be massive wins for a brand, but on the flip side they can be super detremental to the brands identity and cashflow. On this week's episode listen as Mark and Trevor talk about well known brands launched new products and failed miserably vs brands who did it and succeeded very well.We touch on the volatile landscape of changing target audiences, using comedian Matt Rife's recent controversy as a case study. We discuss the potential pitfalls of such shifts, examining the repercussions on a brand's reputation and success. In a world where pleasing everyone can be an uphill battle, it's crucial to remain authentic to your audience. Buckle up as we zoom into an episode packed with lively discussions and unique insights.

Send a textThis week's episode with Taylor Offer, the dynamic CEO of Feat Clothing was LEGIT! Listen as we explore the Black Friday season, finding balance, and his viral bagel scooping controversy. Dive into Taylor's transformative journey through Thailand, where he reshaped his perspective to build an authentic brand. Uncover the delicate balance between metrics and creativity in business, with insights on aligning objectives and fostering a team appreciative of non-ROI initiatives. Brace yourself for powerful discussions on trust, risk-taking, and detaching from results in the business world. Join us on the Unstoppable Marketer podcast for a captivating exploration of business and marketing.

Send a textEveryone loves a good success story, and Kory's is no exception. From launching a successful Kickstarter campaign to a deal on Reddit that skyrocketed the sales, it's an entrepreneurial story for the books. But it's not just about business. Kory opens up about the emotional connection in the shoe business, the challenges of selling a product with a specific unemotional purpose, and the risks of using social media to express thoughts on mental health.Finally, as we wrap up our conversation with Kory, we dig deep into his decision to sell his company and his future business plans. Kory shares his mental health journey and generously imparts advice for new parents. So tune in, because this episode is a potpourri of wisdom, laughter, and surprising twists you wouldn't want to miss!

Send a textStrap in as we take a detour into the fast-paced world of business and branding. We talk about the challenges and opportunities presented by the evolving e-commerce landscape, where chasing quick-term money can kill long-term success. How and why you should focus on building a brand.  We draw on the journey of the Star Wars franchise from a small production house to an international phenomenon, we underline the importance of creating products and experiences that resonate with audiences. Filled with insights and personal anecdotes, this episode promises to be an enlightening journey. We delve into the importance of open dialogue and understanding in fostering a reciprocal relationship with our children and draw fascinating parallels with customer relationships in marketing. Also who do you think were more die hard in their prime? Beatles Fans or Swifties? We may or may not jump into that discussion...Join us!

Send a textQ&A w/ Mark and Trevor.Ever wondered how competitor research can fuel your creative strategy? Or how the e-commerce boom of the past two years has squeezed businesses? Roll up your sleeves as we explore these topics in-depth, unravel the law of averages, and share a sprinkle of personal anecdotes about our creative grandparents. Also, we answer some intriguing questions from our listeners. Finally, we maneuver into investing with a limited budget, the art of expanding a startup apparel brand's reach, and the significance of budgeting in Q4. As Apple gears up for its new iOS privacy update, we put our thinking hats on and discuss its potential impact on brands and their marketing strategies. Be ready for some insightful advice on creating content that connects with consumers without relying on conventional tracking tools. All this and more - for the entrepreneur in you.

Send a textEvery Q4 people start panicking on how they should handle Black Friday/ Cyber Monday... Which makes sense because for some brands BFCM can make up over 50% of its annual sales...In this podcast episode, we discuss the importance of seasonality for businesses, particularly the significance of planning for upcoming trends and investing in marketing. We present strategies for maximizing success during the critical fourth quarter, especially on Black Friday. And we don't stop there, touch on the advantages of offering discounts and free gifts to boost sales, as well as potential pitfalls to avoid. We dive into an in-depth examination of how strategy can impact retail brands, using the example of Ron Johnson's failed customer acquisition branding at JCPenney. Don't get left behind, tune in to become part of this enlightening conversation!On a less serious note, but still from a marketing perspective we peel back the veil on the mystique of Halloween and haunted houses. We also delve into the distinctive world of Tim Burton, debating his style and whether we're fans of his work. Moving from the supernatural to the natural, we turn our attention towards the wild new show 'The Golden Bachelor,' a senior citizen version of the popular show 'The Bachelor.' We tease apart the fascinating exploration of love and relationships among this older demographic. And what type of success its having and why it is happening in 2023.

Send a textEver catch yourself wondering how a Brazilian immigrant, armed with an American Express credit card and a passion for fashion, could revolutionize the apparel industry? Tune in as Fernanda Bohme, co-founder of a women's fast fashion chain featured in Forbes, Cosmopolitan and Fast Inc 500, weaves a story of resilience, faith, and an unplanned Playboy Bunny fanbase. This episode is a montage of candid insights, laughter and timeless wisdom, offering a front row seat to Fernanda’s journey from Brazil to the corridors of a successful fashion brand.Our conversation takes an unexpected yet exciting turn as we venture into the mystical realm of horoscope readings. We unveil our own astrological talents and challenges, leading to an intense discussion about judgement and compassion. We also dive into Fernanda's family history and her compelling journey from a law firm to co-founding a fashion brand with her sister. The story of how Playboy Bunnies became some of their best customers is a delightful twist you don't want to miss.As we unravel Fernanda's journey, we address the elephant in the room – the 'retail apocalypse' myth, and the real cost of doing business online. We contrast the overheads of a physical retail location with the costs of online marketing and hiring developers. Fernanda elegantly reveals the secret to her success - a mix of hard work, empathetic understanding of customers, and an ability to quickly pivot with fashion trends. We round off our discussion exploring the role of her musical background in business, and how hardships only tuned her into her true frequency. Prepare to be inspired by this unique story of a woman, who didn’t just survive the fashion world, but mastered it.

Send a textEver thought about the psychology behind our fascination with mascots, or the influence celebrities wield in shaping trends and consumer behavior? Prepare to have your mind blown as we, your hosts, journey into the intriguing world of mascots, marketing psychology, and gender-specific decision making. We'll explore how ancient societies used animals to symbolize their values and characteristics and how these have evolved into fun, modern-day mascots representing group identity.Hold your breath as we delve into the trend of 'girl math' on TikTok, and its significance in the marketing world. We'll analyze the celebrity effect using Taylor Swift and her devoted fan base, the 'Swifties'. Drawing insights from Chip and Dan Heath's book, Switch, we'll spotlight the crucial role of emotions in marketing and decision-making. We'll also dissect the nuances of male and female consumer behavior, using real-life examples to illustrate how diverse selling tactics resonate differently with each gender.Using the success stories of brands like &Collar and Kizik as examples, we'll explore the power of understanding and catering to the motivations of different customer demographics. So plug in your headphones, grab a cup of coffee, and get ready for an information-packed episode that will change the way you think about mascots, celebrities, and the psychology of consumer behavior!