JUST Branding
JUST Branding - by Jacob Cass & Matt Davies
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Episodes
Mentioned books
6 snips
Nov 6, 2024 • 34min
S05.EP17 - Humour in Branding with Paddy Gilmour
Join Paddy Gilmour, a branding expert who helps brands like Harley-Davidson and Epson harness humor in their communications. He reveals how humor can make brands more relatable and memorable. Discover the strategic application of humor in branding, including when and where it's most effective. Paddy shares his step-by-step guide to crafting humorous copy and highlights pitfalls to avoid. With real-world examples, he emphasizes that calculated risks in humor can lead to substantial rewards, enhancing customer experiences and brand affinity.
9 snips
Oct 22, 2024 • 46min
S05.E16 - Brand & Performance Marketing with Tom Roach
Tom Roach, Vice President of Brand Strategy at Jellyfish, shares insights from his 20+ years in advertising. He tackles the balance between long-term brand building and short-term performance goals, urging marketers to blend creativity with measurable results. Roach explores the impact of generative AI in marketing, highlighting its potential while stressing the need for human oversight. He also discusses the evolving role of technology and social media in shaping effective brand strategies for a digital-first world.
12 snips
Oct 9, 2024 • 1h 6min
S05.EP15 - Brand Positioning Models with Magdalena Adamska
Magdalena Adamska, founder of BrandStruck and a branding strategist with over 20 years of experience, shares her expertise on brand positioning. She discusses the essentials of brand strategy and common mistakes businesses make, providing actionable insights. Magda breaks down popular brand positioning models like the brand benefit ladder and the Bullseye model, emphasizing simplicity and emotional connections. Additionally, she highlights the importance of strong brand differentiation, particularly in industries like fintech, while advocating for clear internal brand understanding.
7 snips
Sep 18, 2024 • 52min
S05.EP14 - Brand Management with Raitis Velps
Raitis Velps, CMO at Corebook and multidisciplinary lecturer, dives into the future of brand management. He discusses the challenges of traditional style guides and how outdated assets can harm brand perception. Velps unveils innovative tools like Corebook Studio that offer real-time, dynamic solutions to improve brand consistency. The conversation touches on the transformative role of AI in branding, the importance of transparency, and actionable insights for agencies and brand leaders navigating today’s fast-paced market.
Aug 20, 2024 • 45min
S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.
👉 Learn more: https://justcreative.com/podcast
Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.
She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.
Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.
The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.
Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.
11 snips
Aug 4, 2024 • 58min
S05.EP12 - Secrets of Logo Design with Ian Paget
Ian Paget, a renowned logo designer and founder of Logo Geek, shares his journey from medical illustration to logo design. He discusses the importance of logos as a brand's face while emphasizing they’re just one piece of the branding puzzle. Key qualities of effective logos include versatility, simplicity, and memorability. Ian also explores the impact of AI on design, the necessity of strategic thinking for brand extensions, and offers practical tips for entrepreneurs on choosing a logo designer and leveraging logos for business success.
12 snips
Jul 16, 2024 • 1h 1min
S05.EP11 - The No BS Guide to Strategy with Alex Smith
In this engaging discussion, Alex M.H. Smith, founder of Basic Arts and author of "No BS Strategy," dives into the essentials of crafting effective strategies. He challenges the notion of mediocrity in businesses and emphasizes the importance of bold, strategic moves for long-term success. Alex also highlights the common pitfalls to avoid, such as over-relying on customer-centric approaches. With compelling insights, he argues that understanding competitors often holds more value than pure customer research. Tune in for practical advice on maximizing business potential!
Jun 25, 2024 • 1h 9min
S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
Alexandra Watkins, naming expert and author of Hello, My Name Is Awesome, shares her playbook for creating sticky, smile-inducing brand names. She walks through the SMILE traits and SCRATCH deal breakers. Topics include pronunciation, domain reality, using AI wisely, and strategies for naming systems and rebrands.
4 snips
Jun 5, 2024 • 58min
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
In this discussion, ShannaRea Dennis, a brand strategist from Toronto and owner of Anticity, delves into the art of rebranding. She explains why businesses might need a rebrand and the significant benefits it brings. Highlights include the critical steps in defining brand attributes before design, the importance of engaging stakeholders, and the emotional connections that can drive customer loyalty. ShannaRea also touches on the revolutionary role of AI in branding while stressing the necessity for human insight. Perfect for anyone looking to refresh their brand!
May 21, 2024 • 47min
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this episode is not to be missed.
