Growth Vertical

We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce, education, and healthcare. Brook's focus on data-driven acquisition and AI-assisted creative testing gives him a grounded, practical view of where AI is actually moving the needle in paid advertising.Tune in to discover more about why most B2B marketing teams are either avoiding AI in their paid campaigns entirely or applying it without a clear system and wondering why it isn't working. 🎧Brook shares how to build a proper AI-assisted creative workflow, what a testing framework that produces a real signal looks like, and how lean startup teams can use AI to operate more efficiently without losing control of quality. Connect with Brook:LinkedIn: https://www.linkedin.com/in/brookshepard/Website: https://www.masoninteractive.com/-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords with the proper infrastructure in place.📊 Download the PPC Search Ads Opportunity Analysis Template📋 Join the waitlist for the Marketing Infrastructure Workshop for founders-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords with the proper infrastructure in place.📊 Download the Keyword Research Master Template📋 Join the waitlist for the Marketing Infrastructure Workshop for founders-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth. This systematic approach to marketing measurement has helped clients identify where they're overspending, where to scale down budgets, and where to scale up to influence pipeline generation - against performance. Some clients have discovered 2-3x more qualified opportunities simply by analysing their data through this tracking approach.In this video, you'll discover:- The core funnel metrics every B2B SaaS startup should track.- Critical conversion rates that reveal where your funnel is performing well or not.- Which vanity metrics to avoid early on.- Why optimising too early can harm growth.- How to implement this measurement infrastructure using Google Sheets and your CRM.Perfect for B2B SaaS founders who need to understand which GTM channels actually work, and aspiring marketers who want to learn the systematic measurement approach that separates strategic marketers from tactical executors. This video focuses on building marketing infrastructure, not isolating and understanding "feel-good" metrics.📊 Download the Trended Funnel Dashboard Template📋 Join the waitlist for the Marketing Infrastructure Workshop for technical founders-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on real client results from my growth marketing consulting and contracting business services.You'll discover why AI has changed how Google Ads match types work in 2025, and how Google Ads fits into your complete marketing infrastructure system.This video is perfect for B2B SaaS founders dealing with complex sales cycles and aspiring marketers who want to systematically implement a Google Search Ads into their marketing infrastructure. Note that this approach also works with Microsoft Ads.🚀-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Anastassia Laskey, Founder of Ground Control Research, specializes in guiding B2B SaaS startups in defining their ideal customer profiles (ICPs). She delves into the pitfalls of relying on assumptions over data, leading to wasted marketing budgets. Anastassia shares a step-by-step method for refining ICPs using AI, which cuts down validation time significantly. Listeners will also learn about low-cost experiments to validate their strategies and actionable advice on customer interviews, ensuring better targeting and higher conversion rates.

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets.Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧Connect with Kenny:LinkedIn: https://www.linkedin.com/in/kenny-ridgell/Website: https://ridgemediallc.com/-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing. In this honest digital marketing career episode, you'll discover why the "start an agency" and "quit your job" advice can be a real problem if that's your only motivation for getting into digital marketing. I'll share my recommendations on how I'd approach it based on my experiences.This will be perfect for aspiring marketers, career changers looking to get into digital marketing, and anyone considering the transition who wants to avoid the common pitfalls that catch most people out.💥Get my CV/Resume templates that helped me secure my first marketing internship and proper director marketing job role: https://payhip.com/growthverticalCheck out these videos if you want to learn more about building your marketing career:1). How To Get Into Digital Marketing - My Career Journey: https://www.youtube.com/watch?v=2qmgbouA3dA 2). How To Create a Marketing CV That Gets You Hired: https://www.youtube.com/watch?v=KvkQJ7wDpng&t=152s-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide.In this Google Ads custom segment tutorial, you'll discover:- How to navigate Google Ads custom audience settings- Creating segments specifically targeting competitor website visitorsPerfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.🚀🎧-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business. 🎧Connect with Emeric:LinkedIn: https://www.linkedin.com/in/ernoult/Website: https://www.agorapulse.com/-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com