Capitalism.com with Ryan Daniel Moran

Everybody wants to invest in things that yield a profit - and everyone wants guaranteed returns. The first desire is important: it motivates you to do research and invest wisely. The second desire is a pipe dream: you can never guarantee a return because you can't predict what will happen with all the variables involved. So pursuing good investments is a good idea - and creating an investment strategy based on what you learn in your research pays dividends in and of itself. On this episode, Ryan shares what he's doing now that he has an influx of cash from the sale of one of his businesses and what he's determined are his best bets for investments. In essence, he's sharing his own investing strategy, so don't miss this episode. Entrepreneurs are good at making cash, they are bad at keeping and growing it. One of the things Ryan has noticed in his years as an entrepreneur is that those who have been successful at making a lot of money AS entrepreneurs are typically not as good at keeping that cash and making it work for them. He believes that part of the benefit successful entrepreneurs can create in the world is the growth of wealth which then serves to create more jobs and fuel the economy. On this episode, Ryan gives you a peek into his own investment strategy - with details about the things he's investing in right now for passive income and growth of his personal capital. He not only shares what he's doing, he also tells you why. In some cases, the only thing you should be investing in is your own business. Investments sound exciting and the prospect of putting your money someplace that it can grow without much effort is very appealing. But if you are still working a 9 to 5 job and running a side hustle or part time business on the side, Ryan says that you'll receive a far greater return if you put that cash into the growth of your business. When you do that you're creating a machine that can generate more income over the long haul and it's more likely to succeed because you're greasing the gears with financial lubricant, so to speak. Find out why Ryan believes that's the best approach to investing for many new entrepreneurs, on this episode. Attention and audience are currency, they are assets that can be turned into cash flow. One of the things Ryan has said on previous episodes of the podcast is that he's leery of investing his money when markets are high. It's like trying to catch the very last bit of a good thing, and it's risky. In times where investment returns are not as certain he'd rather invest his money in things that will position him well for the future. One of those things is advertising. He's putting some of his funds into promotions and getting more people onto his mailing list. In his mind, doing that is setting him up to make use of that list of followers to sell his own products should the market turn down. You can hear more from Ryan about how he's investing his money, on this episode of Freedom Fast Lane. Here's why investing in companies that are experiencing hard times is a good move. There have been a lot of interesting news items lately about companies that are having an image problem, and sometimes it's more than just their image. The recent United Airlines fiasco about how they dragged a man off one of their planes is an example. Ryan says that when those kinds of things happen to a well-established company, their stock tends to go down. But in his mind, if the company is a stable company otherwise and is well run overall, he'll actually buy stock when things like that happen. His assumption is that the company will rebound and stock prices will rise again as a result - and he has a win. You can get a bit further into Ryan's "investing brain" on this episode. Outline Of This Great Episode [0:24] Investing: It's problematic when the markets are at all-time highs. [3:26] The power of "normalizing" a windfall of cash. [5:00] Why Ryan is not going to buy cryptocurrency. [6:01] The strategy Ryan is following: Cash flow first - long term wealth second. [7:46] 3 goals Ryan looks for in investments. [8:33] How you can know if the only thing you should invest in is your own business. [10:20] Cash flow funds and syndications: one of the places Ryan is considering. [13:55] It's always a good idea to buy the stocks of good companies at good prices. [18:20] It's good to buy companies that you can impact (Oprah does this). Resources Mentioned On This Episode www.FreedomFastLane.com/YouTube - Ryan talks investing more here BOOK: Love Yourself Like Your Life Depends On It BOOK: Rebirth Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company. Shame on you for failing to pivot and remaining stuck in a business you're unhappy with ~ Gary V. At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making changes that will make our business more profitable and therefore more attractive to a potential buyer. If you think you might sell your business some day in the future you want to make sure you're building in things that will get you the highest price possible on that day. Find out some simple things you can do that will make a huge difference, on this episode. Get a higher evaluation for your company by controlling your audience. Many of the listeners of Freedom Fast Lane sell products on Amazon. It's a great marketplace for anyone to start their own business and has proven to be a very successful sales channel even for well-established brands. But Amazon can only take you so far. The fact that you don't have direct contact with every single one of your customers makes it difficult for a prospective buyer of your business to feel secure about your income figures. That makes them less optimistic about the value of your company. How do you fix that problem? You need to do everything you can to connect with your own audience in a personal way and have the ability to control the communication that goes out to that audience. That little tweak alone will sometimes double the price you're able to get for your company. Discover more tweaks like this on this episode. A compelling brand story can increase your company's evaluation when you're ready to sell. One of the reasons that extremely successful companies ARE successful is it they are able to tell a story about themselves that draws in people who think or feel the same way. It's called a brand story and it is one of the things you can do to position your company in such a way that should the day come you want to sell it, the value of your company in the buyer's eyes will be greater. This episode includes three simple tweaks that if done right, can make your business more profitable when it comes time to sell. Don't miss this one. If you want to get more for your company make sure you have clear systems and processes. Put yourselves in the shoes of a prospective buyer who is looking for a company to purchase. What sort of things would need to be in place in order for you to feel comfortable that after you purchase the company it would continue to thrive along the lines that it has in the past? Thinking about your own business from that perspective can help you put in place systems and procedures that will be very appealing to a prospective buyer someday. Those are the things that enable them to feel comfortable that the company could be run without them and still be very profitable. Ryan shares a number of great tips about getting a higher evaluation for your company when it comes time to sell, on this episode. Outline Of This Great Episode [0:24] Squashing some misconceptions when it comes to selling a business. [3:51] Tweak #1: Control your own audience. [7:50] Tweak #2: A compelling brand story. [10:45] Tweak #3: Clear systems and processes. Resources Mentioned On This Episode www.Capitalism.com/backroom and www.FreedomFastLane.com/backroom Gary Vaynerchuk Cliff Bar

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They'd rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important when it comes to premium products. Product quality and a commitment to excellence are what sets them apart. Ryan's guest on this episode is Chris Ashenden, founder of Athletic Greens. In this conversation, he shares the journey from small startup to becoming a premium products brand that does things outside the realm of what's normal, on a number of levels. Why your product is the best possible marketing tool you have. When building a premium products brand, a commitment to producing the best product available is vital when it comes to marketing. It's not only about the number of eyeballs that see your advertisements nor is it only about getting big-name influencers to endorse your product. Your product itself sets a standard that is hard for the competition to reach, much less exceed. That in itself sets you up for higher pricing and a more loyal following in the end. Ryan digs deep into the journey of Athletic Greens with the company's founder, Chris Ashenden, on this episode of Freedom Fast Lane. Nutritional product sales using a subscription model: Unheard of but incredibly successful. Recurring monthly income is a gold mine when it comes to e-commerce. But it's not the typical way a product based business is able to operate. But the team at Athletic Greens has learned how to make it happen for their premium product green supplements. If you're at all curious how they were able to set up a subscription-based model that retains customers over the long term then you will want to hear this conversation between Ryan and the company's founder, Chris Ashenden. Chris thinks way outside the box and what he shares will challenge you to rethink what you know or think you know about product-based businesses. If what you're doing doesn't match your brand mission you need to stop it. As Chris and his team built the Athletic Greens brand they did all kinds of things to both learn who they were as a company and to figure out the best ways to market and sell their products. That is normal for most businesses but the unique thing about what happened in their journey is that though many of the things they tried were very profitable, they gave them up when they realized those things didn't match their brand mission. Initially they took a hit financially, but in the long run, those decisions served to move their brand forward like nothing else. Find out why Chris believes that brand consistency matters more than sales volume, on this episode of Freedom Fast Lane. Knowing and targeting your audience gives greater success than broad stroke marketing campaigns. Every company has to determine how it is going to go about marketing its products. Marketing is the lifeblood of customer acquisition and company profitability. But the common approach to marketing is not always the best. The Athletic Greens team determined that they were better off taking the time to discover the type of person who is most likely to use their products and then target them, and only them. On this episode founder Chris Ashenden describes the benefits they have seen from doing targeted, smaller marketing campaigns. Outline Of This Great Episode [0:22] Ryan's prediction about how much this episode is going to help you. [3:53] Why athletic greens has become so much more successful than its competition. [6:28] The impact influencers have and the most natural way to get their attention. [7:28] How and why Chris' team developed a subscription model for their products. [13:26] Carrying the momentum gained by a mention in The Four Hour Body. [17:27] How Athletic Greens approaches marketing and promotions. [21:15] How company growth did not translate into success. [24:00] Sticking to their guns when it comes to premium pricing. [28:58] Why the marketing approach Athletic Greens takes is slow but steady. [33:47] Advertising priorities: audience targeted, smaller campaigns. [38:09] Has being on Amazon changed the overall strategy of the business? [41:03] What it takes to follow up the first amazing, successful product. [43:50] Finding really great people to build one person's vision. Action Steps From This Episode FOR GETTING STARTED: Make sure you focus on two things: First, understand exactly who you are trying to reach. That's what will enable you to target your products to the people who will be willing to pay for it. Second, make your product state-of-the-art for whatever it is. Don't compromise quality for anything. FOR GREATER SUCCESS: Secondary products need to be a result of discovering what your existing customer base wants and needs. That enables you to build a quick-selling, market-tested sales process. Connect With Today's guest: Chris Ashenden Athletic Greens Chris on Twitter Chris on Facebook Resources Mentioned On This Episode The Freedom Fast Lane Backroom: www.FreedomFastLane.com/backroom OR www.Capitalism.com/Backroom BOOK: The Four Hour Body Taboola - advertising platform Dropbox BOOK: The Little Big Things

Every business that is successful needs clear ways to scale (get larger). But you can't do that very well without building systems to support the regular activities that make the business run. On this episode of Freedom Fast Lane, Ryan chats with three members of the Freedom Fast Lane Tribe who are rocking 6 figure businesses. They have specific questions about the steps they need to take in order to take their businesses to the next level and you guessed it, building systems applies in some cases. You don't have to make decisions about the future direction of your business until you are there. Amanda is an FFL tribe member who has built a $100K revenue business in just 6 months. She's realized as she has seen the business grow that what she really wants to do is create a service around the niche where she's selling products, so she's hopeful she can leverage the product sales toward that end. Ryan asked a few penetrating questions about that and challenged Amanda to stick with the business side of things until she's able to quit her full-time job. She can make the decisions about the future direction when that happens. You'll enjoy hearing these case studies featuring real Freedom Fast Lane Tribe members, on this episode. Is it possible to rebuild a set of reviews when Amazon changes kill yours? One of the Freedom Fast Lane Tribe members featured on this episode was using review groups to fuel his product reviews on Amazon - then Amazon changed the rules, disallowing reviews from those groups. He went from over 300 reviews to just over 30 and his product rating has dropped as well. He's curious what he needs to do to recover from the drop and whether or not it's even possible. Ryan tells him a few things he can do to get things rolling again and also provides some insight into what he can do to scale the business even more, on this episode. The good people aren't looking for a job, so you have to sell your position on culture and fit. When it comes to building systems and scaling his businesses, Ryan hates doing it. By his own admission, he's not good at it and doesn't like it. Nevertheless, as the business gets larger systems are what hold everything together and make things efficient (and cost-effective). What does he do? He hires people - project managers - to build the systems and teams that will run things for him. But he says that he's never had success posting want ads and taking applicants. He's found the best success pursuing people who aren't really looking for jobs. On this episode he tells you how you can do it, so be sure you listen. Outline Of This Great Episode [0:41] Looking at Tribe member businesses to learn what we can about systems and scaling. [1:34] Case study 1: Amanda's business and the products she's selling on Amazon - $100K in revenue in 6 months. [5:29] Case study 2: The experience of losing a solid set of product reviews through Amazon changes. [10:28] Case study 3: Where do you find good people to help you with building systems. Resources Mentioned On This Episode www.FreedomFastLane.com/tribe - join the tribe Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

If you've been listening to Freedom Fast Lane for any length of time you've heard Ryan talk about the multiple businesses he's a part of, as well as his personal investments and causes he's contributing to. Sometimes it sounds like so much it boggles the mind. How does he do it all? On this episode, he's going to tell you exactly how it's all structured and how everything gets done. A hint: He doesn't do it all himself. Find out the details on this episode. Capitalism and the freedom it creates are what Ryan believes will solve the world's problems. One of the reasons Ryan purchased the domain for Capitalism.com is that he believes that capitalism is the main way people are able to create the freedom they need in order to live happy lives and solve problems the world is experiencing. He wants to use the Capitalism website to champion that cause. A recent trip to Eastern Europe proved to him that those who are not as blessed as those of us in the United States understand the power of capitalism. The young entrepreneurs he met there were an inspiration to him and fueled his fire to get a capitalism movement going to an even greater degree. You can hear him tell the story of meeting these inspiring people on his episode. What Ryan is doing with the success that's come from his multiple businesses. Financial success that comes through a profitable business is not something that simply fuels a selfish lifestyle. Or at least, it doesn't have to be. On this episode of Freedom Fast Lane, you'll hear how Ryan's success has set him up to promote and champion causes that he believes can change the world. It's all happening because of the success he has experienced through his physical products businesses. You won't want to miss this, it could be the motivation you've been looking for. Don't shy away from talking about your brand openly and boldly. In the physical products and Amazon private label space it is common for entrepreneurs to be guarded about the actual products and brands they are building. The fear is that someone may steal their idea or become a competitor that they don't want. Yes, someone may take a page from your book if you share about your business openly but the benefits you receive from being loud and proud about your brand will far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode. If you haven't started a physical products brand yet, it's time for you to get started. Here's how. Are you ready to start your own physical products brand? Sure, there are difficulties along the way but you don't have to do it all on your own. You can learn from experienced brand builders and private label sellers who have developed systems and processes to get you up and running in 90 days or less. You can do it by getting into the Freedom Fast Lane Brand Builder's Bootcamp - a 90-day incubator to help you launch a profitable brand. Find out how on this episode. Outline Of This Great Episode [0:24] Ryan's introduction to this episode about running multiple businesses. [1:29] June 5, 2013 - the first sale on Amazon. [2:56] Why capitalism and the freedom it gives will solve the world's problems. [4:39] The way the businesses are structured currently. [8:42] The vision for Capitalism.com and how Ryan will know he has reached it. [11:46] The beauty of the overall strategy and how it helps you. [14:38] Why Ryan isn't shy to talk about the details of the businesses he runs. [22:00] How you can get into the next brand builder bootcamp. Action Steps From This Episode FOR GETTING STARTED: If you have yet to start your own physical products business it's time to get going. You can get into the Freedom Fast Lane Brand Builder's Bootcamp - a 90 day incubator to help you launch a profitable brand. Find out how on this episode. FOR GREATER SUCCESS: Don't shy away from talking about your brand. Yes, someone may take a page from your book if you do but the benefits you receive from being loud and proud about your brand is going to far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode. Resources Mentioned On This Episode www.FreedomFastLane.com/bootcamp www.FreedomFastLane.com/tribe Foxbrim Naturals Body Vega Nutrition Capitalism.com ZenActive Sports Athletic Greens (this episode's sponsor) Seed and Sprout Perky Perky Black Label Coffee Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

In reflecting on the recent deaths of some high profile entertainers, Ryan has become mindful of the reality that what's going on behind the scenes in any person's life is not always what we assume is happening. In this episode, Ryan expresses his concern for you - that you learn how to handle the mental noise and wrong thinking that can cause you to live an unsatisfying life. He's got a handful of thoughts and practical tools for you to use - so that your success doesn't become a bane to your life, on this episode. We assume there will be more fulfillment after a certain level of success is attained. All of us have a certain degree of mental noise - and by "noise" we mean that all of us have lies or half-truths that bang around in our heads. Assumptions about things, people, other events push us to a place of comparison that is hardly ever helpful. It's important to learn how to silence the mental noise, or at least how to turn down the volume so that you can live according to who you really are and what is true of you. Find out how Ryan looks at this issue by listening to this episode of Freedom Fast Lane. It's important for high achievers to pause and catch the mental noise that's going on. If you are a person who is a high achiever you are in danger of being damaged by your own mental noise. Your tendency to look at the successes of others and make assumptions about their level of fulfillment can kill you - literally. As Ryan contemplates the news of some recent suicides he's come to the conclusion that much of the problem when it comes to fulfillment is that we depend too much on resources outside of ourselves. Ryan explains it well so be sure you listen. We tend to notice the gaps in our lives and fail to notice the progress. One of Ryan's mentors - Dan Sullivan - often points out that we as human beings tend to notice the things in our own lives that we believe are lacking. He calls those areas "the gaps." Rather than minding the gaps, Dan believes we need to learn to look at the progress that characterizes our lives over time. Instead of looking at where we haven't arrived yet, we need to look at where we have come so far. Ryan has some additional thoughts about his mentor's insight, on this episode. Your future has to be bigger than your past. If not, create a more compelling future. All of us have experienced pain. All of us have scars from the journey of life. But when we allow those scars to define our future, or define us - we have a serious problem on our hands. On this episode, Ryan talks about the tendency we have as human beings to view our past as a monstrous, insurmountable thing. And he points out that if we feel that our past looms larger than our future, then we need to create a more compelling future for ourselves that will enable us to overcome our past. If that's confusing to you, take the time to listen to this episode. You'll find that Ryan explains it in a very simple way. Outline Of This Great Episode [0:24] Reflecting on the deaths of singers & the issue of what's happening behind the scenes. [3:20] Why success doesn't change the way we feel about ourselves. [5:43] Useful tools from Dan Sullivan. [11:36] Ryan's blog post about Chester Bennington's death. [19:38] What Ryan believes about the meaning of life. Resources Mentioned On This Episode www.GoWealthpoint.com/fastlane Infinite banking episode with Wealthfront. Dan Sullivan of Strategic Coach Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

You may have noticed in the past months that Ryan has not published his income reports with the same regularity that he has in the past. What's up with that? It was intentional - there were business decisions and changes going on behind the scenes that Ryan didn't feel entirely good about sharing, and he also didn't feel it would have been ethical to share profit figures from a business that he was beginning to move out of - yes, by now he's sold one of his primary physical product businesses. Ryan shares the details on this episode of Freedom Fast Lane. Some of you who sell on Amazon don't realize what you're sitting on. As Ryan has walked through the journey of selling his primary physical products business - Sheer Strength - he's been able to rub shoulders with individuals who have a greater degree of experience in big business than he has, and he's learned something important from them: the ability to build a wide and deep company on a base like Amazon has been nothing but an advantage. It makes sense when you take the time to think about it. With the continued growth of Amazon, large companies and investors want a piece of the pie, and companies like Sheer Strength - and like yours - may be the exact thing those people are looking to invest in or purchase. Find out about the opportunities on the horizon for successful Amazon brands, on this episode. If you're building a brand on Amazon, don't neglect "off Amazon" marketing. As negotiations commenced for the sale of the Sheer Strength brand Ryan noticed that many of the things he and his partner had done to build the business were seen as assets by those interested in purchasing the company. Successful Facebook Advertising campaigns, retail sales, social media presence and popularity - all of those were strong points in the buyer's consideration because they demonstrated not only what the company had been able to do, but what was already in place to help them move the business to the next level. So if you're selling on Amazon, don't forget about those "off Amazon" channels for marketing and sales. It's not only going to bring in more profit, it may set you up for great opportunities down the road. Building a media empire to build businesses, swing elections, and launch companies. In Ryan's words, one of the things that gets him jizzer-jazzered up these days is that he's now got the freedom to build a media empire that can do big things in the world. He is able to invest in companies and causes he cares about. He's able to lean on his influence to impact the outcome of elections and energize social movements. He's able to make changes in the world directly because of the wealth he's been able to amass. If you'd like to know more of what Ryan sees ahead for the future of Freedom Fast Lane and Capitalism.com, you need to hear this episode. Quality businesses from the Tribe deserve to be invested in. One of the most exciting things for Ryan is the prospect of investing in the businesses of people he's had a hand mentoring. It's exciting to think that some of the next big name brands and world-changing companies could have been birthed in the Freedom Fast Lane community. Ryan talks about his enthusiasm at the possibility of supporting Tribe member businesses in the future as he wraps up this episode. You won't want to miss out on this one. Outline Of This Great Episode [0:22] Ryan's intro to this episode, recorded from his vacation spot. [1:18] About 6 months ago Ryan sold a portion of one of his physical products businesses. [6:04] Why Ryan and his partner felt it was time to do something different with their business. [12:32] Why you have an opportunity like no other. [15:10] The power and importance of doing "off Amazon" marketing. [19:30] What Ryan is excited about being out of the day to day operations. [23:50] Plans for the profits: Nothing for the first 6 to 12 months. [27:16] The option of investing in Tribe Member businesses. [31:10] Why Ryan stepped out of Capitalism.com and how it's changing the company. Resources Mentioned On This Episode 4 Peaks Capital Partners (sponsor) - Listen to the "Mailbox Money" episode www.FreedomFastLane.com/Tribe Quest Nutrition www.Capitalism.com Foxbrim Sheer Strength Zen Active Sports Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

It's trendy and cool to be an entrepreneur these days. More and more ads for some course or "make money online" thing are showing up on Facebook every day. But when it devolves into a competition to see who can outdo who in marketing or building a following, we've missed something vital along the way. On this episode, Ryan talks from the heart about the terrible problem that's happening in the internet marketing space and poses a very simple solution: solve problems and make a difference. The only way you'll ever become the high-level entrepreneur you want to be. If you want that "B" next to your name (Billionaire) or if you want to build a monstrous company, the only way you're going to do it is by solving real problems that exist in the world. You've got to keep that straight. If you don't, you'll wind up miserable and unhappy even though you have money in the bank and continue to make sales. Ryan has seen it happen over and over in the entrepreneurial community and he wants to see that trajectory change. You can hear Ryan's passionate rant about what internet marketing has become and where he thinks it should go instead, on this episode of Freedom Fast Lane. Stay on course from the start and you'll be better off. And so will we. Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you're in business in the first place: to make a difference in the lives of real people for the benefit of the world. Solving problems is the way entrepreneurs make a difference, it's the way we have the greatest impact in the world. And the fringe benefit is that we get to profit from it - but only because we are helping other people. Is it really possible to create a million dollar business that changes the world? At the end of this podcast episode, Ryan talks with a graduate of the Freedom Fast Lane training who tells about the impact his business has had in just 12 months. It's not something he even dreamed was possible when he started. He tells how following Ryan's 3 step formula for creating a product-based business has fueled his company's fast growth and is enabling him to make a difference in the world he's always wanted to make. Hear this inspiring story on this episode. Outline Of This Great Episode [0:29] Ryan's introduction to the motives behind internet marketing. [2:44] Let's get past the "outdo the next guy" contest in marketing, can we? [7:03] An example of the difference that can be made by entrepreneurs. Action Steps From This Episode FOR GETTING STARTED: Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you're going into business in the first place: making a difference in the lives of real people for the benefit of the world. Resources Mentioned On This Episode www.Capitalism.com/signup Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

This episode of Freedom Fast Lane features prior guest, James Swanwick. James has created a great brand - Swanwick Sleep - and has learned how to use cognitive biases to make his prospects WANT to become customers. On this episode, James explains how to effectively highlight the prospect's pain, how to describe the benefits of your product instead of its features, how and why to use testimonials, how to use the element of scarcity honestly and effectively, how to demonstrate that your product is affordable and a great deal, how to make it super easy to buy your product, and the Lollapalooza effect. Yes, it's a strange term, but you can find out what it is on this episode. It's important to talk about benefits customers receive from using your products. Do you know the difference between the features of your products and the benefits? If you don't, you're going to waste a lot of time creating product pages that don't convert prospects to buyers. Benefits describe a buyer is going to get from purchasing your product, the perks of using it. Features describe things like the size, the material it's made of, the manufacturing process, and more details that most people don't care about. James Swanwick tells how to describe your products in compelling ways that make people want to buy them, on this episode. On your product pages, you need to talk to one person, not a group. When you phrase your product copy as if you are speaking to an individual rather than a group, you will see your conversions go up. James Swanwick has an interesting approach to this technique. Once he writes a page, he'll go through to see how many times he's used the word "you" in the copy - then he doubles it. He's found that the more the reader feels that you are speaking directly to them, they are more apt to buy your products. His increased sales prove that there's something to his theory, so be sure you listen to find out more of the ways Swanwick Sleep has increased sales using cognitive biases. Get dramatic increases in product sales by adding video demonstrations. Swanwick Sleep was doing alright with sales, but they wanted to do everything they could with their individual product pages to increase their opportunities to convert prospects to sales. One of the things they decided to try was the addition of product demonstration videos. Sales conversions went up dramatically. What they discovered was that the longer people stay on your product pages - which videos make happen - the more they become comfortable with your brand and the more likely they are to buy your product. You can learn how James and the team at Swanwick Sleep use this video hack and other cognitive bias techniques to increase sales, on this episode of Freedom Fast Lane. Split testing is a crucial technique you can use to test your product pages to increase sales. If you are going to increase product sales you've got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. It's the only way you're going to know what your potential customers respond to well and what they don't like at all. To get started with testing, begin with price. You never really know if the price you are asking for your product is the right price until you test it. You'll soon discover that even a slightly lower price might increase sales, which multiplies the bottom line. Outline Of This Great Episode [0:16] Introduction to James Swanwick. [1:54] How the SS team uses a list of cognitive biases to sell more products. [3:41] Why you should talk about benefits, not features. [6:20] Talk about the pain your potential customers are experiencing? [8:05] Use the word "you" to talk to one person rather than a group. [9:00] What are the best ways to use the concept of scarcity? [10:16] Using testimonials and how they impact the human brain. [12:14] Do you know how to use authority bias to sell your products? [16:30] Considering the personality types who may be buying to your product. [17:57] What James discovered when he included product videos (Youtube videos). [22:56] The vital importance of testing to find the most effective options. [24:33] Why price is the first place you should test for better conversions. [27:00] How to use colors for your purchase buttons more actionable. [29:24] What IS the Lollapalooza effect? Action Steps From This Episode FOR GETTING STARTED: If you are going to increase product sales you've got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. But start with price. You never really know if the price you are asking for your product is the right price until you test it. FOR GREATER SUCCESS: Do everything you can to combine the techniques of cognitive bias that James covers on this episode. What you'll experience is the Lollapalooza effect, when people simply can't wait to buy your products. Connect With Today's guest: James Swanwick www.JamesSwanwick.com or James(at)JamesSwanwick.com Swanwick Sleep The 30-day No Alcohol Program The James Swanwick Show Podcast Resources Mentioned On This Episode The YO App Tom's Shoes VWO software for testing David Ogilvy (copywriter) Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!