

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Mar 11, 2020 • 15min
157: Open Loops and Where To Use Them
Generate more curiosity, more engagement and drive more consumption of your content by using "open loops". In this episode I'll share when and where to use them. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/157

Mar 9, 2020 • 17min
156: An Old Marketing "Trick" Produces a Flood of Buyers
Heidi Easley recently sold out ALL 120 tickets for her upcoming live event... in less than 10 hours! How did she do it? She used a proven marketing "trick" and in this episode I'm going to share how you can do the same! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/156

Mar 6, 2020 • 18min
155: The Sky is NOT Falling
The sky is NOT falling and despite what people may think, launches are still thriving... and I'm going to prove it to you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/155

Mar 3, 2020 • 16min
154: 3 Simple Questions That Produce More Sales
Sales are flat and conversions are low... so what do you do? Answer these three questions, use your answers in your marketing and you'll instantly boost sales. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/154

Feb 24, 2020 • 13min
153: 3 Powerful Ways to Create Urgency In Your Offer
How do you move someone from being "interested" in buying to actually making a purchase? I share three ways to create a sense of urgency in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/153

Feb 21, 2020 • 12min
152: Boring Is Beautiful
How do you ensure long-term success regardless of new platforms or trends that develop in the marketplace? I share a BIG insight in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/152

Feb 14, 2020 • 24min
151: Frameworks, Webinars and Shadow Sales Funnels
Millions of dollars were spent to produce Funnel Hacking Live and it was loaded with GREAT speakers sharing their best strategies and tactics for growing your business. These are my three juicy takeaways from the event. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/151

Feb 7, 2020 • 18min
150: 4 Big Lessons From Making Tens of Millions of Dollars
I recently celebrated a BIG milestone by turning 40! In this episode I share my four biggest lessons from generating tens of millions of dollars. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/150

Feb 5, 2020 • 14min
149: Turn Your Brain On and Figure It Out
When you're trying to grow your business, there's always something that will hold you back. I'm going to tell you all about that and how to fix your thinking in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/149

Feb 4, 2020 • 18min
148: How To Find Great Promotional Partners
One partner can literally be the difference between a campaign that flops and a campaign that soars. And in this episode, I'm going to tell you how to find great promotional partners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/148


