

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Nov 3, 2017 • 17min
009: Grow Your Business Using Facebook Live with Jill & Josh
How do you use Facebook Live to build a highly engaged audience and email list absolutely free? You'll find out in this guest episode with Jill and Josh Stanton, who help people quit their day jobs and start online businesses. Today, they spill the beans on their little secret for building a rabid online following. Click here to get access to the full show notes!

Nov 1, 2017 • 9min
008: Your Most Valuable Customer
Do you want an easy way to make a lot more money in your business? Well you need to market to your most valuable customer. I'll tell you exactly who that is in this episode. Click here to get access to the full show notes!

Oct 30, 2017 • 10min
007: Marketing Confidence And Where It Comes From
Do you believe in what you're selling? Do you REALLY believe in what you're selling? If so, why are you not telling more people about it? More in this episode. Get access to the full show notes by clicking here.

Oct 20, 2017 • 15min
006: Marketing That People Never Forget
In this episode, Stu emphasizes the importance of paying attention to the little details and creating an experience that your customers will never forget. As a result, you'll be able to create customers for life! Get access to the full show notes by clicking here.

Oct 19, 2017 • 17min
005: James Wedmore and His $18,000 Email
Most people tend to get super caught up in perfecting every little detail before launching their product or service. Today, my good friend James Wedmore is here to teach you a much better approach. In fact, you'll find out how he created one email that produced $18,000 before his product was even created! Not only that, but he gained a ton of customer insight from real users at the exact same time. Get access to the full show notes by clicking here.

Oct 19, 2017 • 10min
004: The Ultimate Resource for Marketing Ideas
Coming up with new ideas out of the blue is tough! But it doesn't have to be. Today, Stu shares the ultimate resource for generating a ton of great marketing ideas. Click here to get access to the full show notes!

Oct 19, 2017 • 9min
003: The Two Must-Have Ingredients in a Successful Marketing Promotion
In this episode Stu shares the two must-have components you need in every marketing message that you craft. It doesn't matter how you're communicating (video, social media, newsletter, etc.) your marketing needs to have these two components. If it doesn't, then your marketing's going to fall flat and it will never get the results that you want. Click here to get access to the full show notes!

Oct 16, 2017 • 9min
002: The Perfect Marketing Plan
If you're aren't getting the results that you want from your marketing, it is likely because you're trying to do too much. This results in burning out your team and burning out your audience. What's even worse, is that you don't have time to really invest yourself creatively and make everything that you do with your marketing world class. In this episode, Stu shows you how he breaks his marketing plan down into two types of promotions. There's the A-level promotion and the B-level Promotion. Apply these to your own business to maximize your marketing efforts and minimize stress on your team and audience. Click here to get access to the full show notes!

4 snips
Oct 16, 2017 • 8min
001: Marketing Is Simple
Too often business owners make their marketing way more complicated than they actually need to be. In this episode, Stu boils it down to 3 specific things and shows you exactly what you need to know to make your marketing simple! Click here to get access to the full show notes!

Oct 10, 2017 • 4min
Welcome to the Marketing Your Business Podcast
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It's about leveraging your marketing to build a business that is high in profit, low in stress and one that gives you the ability and freedom to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur, Stu McLaren, as he shares what's working selling products online with product launches, online communities, email marketing, social media marketing, content marketing, pay per click marketing and so much more. This is about the marketing that leads to more sales, more profits and a high growth business. With that said, this show is not just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want while having the time to travel and do all the things you want. It's about reducing the "go-go-go" stress and instead redesigning your business so you can be more present in the lives of those that matter most to you. To laugh more, live more and to create a real difference in the world. For years, Stu McLaren has helped experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, Stu coaches and consults other elite level entrepreneurs, experts and influencers, who want the same kind of growth without the stress or tension of neglecting the things that matter most. So, if you've got an established business and you're looking for ideas on how you can get your products and services in front of more people OR you're someone who is thinking about starting a business and you want to see the behind the scenes of another entrepreneur doing it in in real time, the Marketing Your Business podcast is a show that is tailor made for you. For more details, visit MarketingYourBusiness.com.


