

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

May 11, 2018 • 14min
069: Does A Logo Matter?
It ended up being a very "healthy" (some may say "heated") discussion with our Board of Directors... and it was all about a "logo". I explain my side in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/69

May 9, 2018 • 11min
068: Will People Pay?
Do you want to see if your idea will work before spending a whole bunch of money on it? Follow the steps I outline in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/68

May 7, 2018 • 13min
067: Answer Questions And Make More Sales
What stops people from buying? Sometimes it can be the most silly thing. But in this episode I'll share one of my tricks for moving people into action. Get access to the full show notes here: MarketingYourBusiness.com/67

May 4, 2018 • 11min
066: Forget That Guy
In this episode I read an email from a guy who clearly looks for the negative in everything. Can your marketing appeal to these people? Find out in this episode. Get the full show notes by visiting MarketingYourBusiness.com/66

May 2, 2018 • 16min
065: No The Sky Is Not Falling
No, launches are not dead. No, the sky is not falling. But if your marketing isn't performing and you feel stuck, what do you do? You're going to find out in this episode with the one and only, Dr. Amy Johnson. Get the full show notes by visiting MarketingYourBusiness.com/65

Apr 13, 2018 • 15min
064: Our $73K Facebook Ad
We spent $30 on a Facebook ad during our recent launch and it generated over $73,000 in sales. In this episode I break down our entire ad strategy. Check out the full notes by visiting MarketingYourBusiness.com/64

Apr 11, 2018 • 24min
063: The $3.45M Launch
We generated $3.45M from our most recent launch. It was another monster success and in this episode I break it all down. Get the full show notes by visiting MarketingYourBusiness.com/63

Apr 9, 2018 • 15min
062: Long Runway Works Like Crazy
How do you get people asking to buy what you're selling... even before it's available for sale? I share my magic formula in this episode. Get access to the full summary at: MarketingyYourBusiness.com/62

Apr 4, 2018 • 10min
061: He Handed Me A Check for $133K
My wife and I were on stage in front of 3,000 people and the host of the event (Russel Brunson) handed me a check for $133,000. My mind was blown. The details are in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/61

Apr 2, 2018 • 12min
060: A Magical Marketing Force
If you have made any sales, then you have a VERY powerful marketing force available to you. The question is, are you using it? I'm going to tell you what it is and how to leverage it in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/60


