Giant Robots Smashing Into Other Giant Robots

Chris makes progress on Upcase's to-dos in order to shift focus to after-the-funnel improvements, and makes a renewed vow to talk to customers for direct feedback. Meanwhile, Ben attends a conference, and while he picked up some great strategies for Formkeep onboarding, he mostly just wants to fix the airline industry. Upcase Formkeep Advanced ActiveRecord Querying- Bloopers Gail Goodman: When software and people mix- Business of Software 2012 Startups For the Rest of Us Ep 212- The Long, Slow Death of SaaS Ramp MicroConf Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Chris keeps improving MRR on Upcase, patches a Javascript problem with a Javascript solution, and implements benefit focused text on course descriptions. On Formkeep, Ben discovers a flaw in an A/B test, deals with squirrely payment code, and prepares for a conference talk. Upcase Formkeep MicroConf Briefs Dark Patterns on Tentative Podcast Percy.io- Visual regression testing Paul Fernell (Litmus) on Giant Robots Weekly Iteration- Intro to Accessibility Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Ben decides to A/B test pricing, begins grandfathering existing customers to the new tiers, teases new features on Formkeep, and recounts some interesting customer interactions. Meanwhile, Chris drives conversions through e-mail and Twitter, identifies unique customer segments, and brings in more of the thoughtbot voice to Upcase. Formkeep Upcase Visual Website Optomizer Split Gem Honeybadger thoughtbot YouTube Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Chris welcomes a new member to team Upcase, confronts a drop in MRR, and looks forward to increased content production. On Formkeep, Ben introduces tiered pricing and trials, considers tier differentiators, and muses on what next to implement. Formkeep Upcase Zapier a smart bear Designing the Ideal Bootstrapped Business- Jason Cohen Support Giant Robots Smashing Into Other Giant Robots

Ben and Chris welcome on Ryan Buckley, co-founder of Scripted, for an honest discussion on the shortcomings, pain-points, and benefits that arise from restructuring a product's focus. Formkeep Upcase: 50% Off Your First Month For Giant Robots Listeners! Scripted Ryan on Twitter Support Giant Robots Smashing Into Other Giant Robots

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep. Formkeep The Value of Keeping the Right Customers 80/20 Rule Jobs-to-be-Done Ideal Customer Profile Framework Sixteen Ventures Lincoln on Twitter Support Giant Robots Smashing Into Other Giant Robots

Ben accidentally launches a Vim course, debates a B2B vs B2C focus, and feels out different Formkeep pricing tiers. Chris welcomes back a handful of former subscribers to Upcase, continues to work on content production, and integrates relevant content into broader thoughtbot docs. Upcase Formkeep Become a Daily Vim User Vim Tips With Ben Podcast Sublime Text Factory Girl docs with Upcase introductory video Support Giant Robots Smashing Into Other Giant Robots

Chris converts with email campaigns, lays out a time-table to churn out a ton of content, and tries to analyze a dip in revenue. Meanwhile, Ben tests the definition of what constitutes a "conference", focuses on how to enrich Formkeep for specific use cases, and makes headway on tiered pricing. Upcase Formkeep Moraware- Countertop Fabricator Software Clearbit Support Giant Robots Smashing Into Other Giant Robots

Ben finalizes Formkeep's Ember removal, toys with the idea of manual on boarding, and positions himself to begin experimenting with plans and pricing. Meanwhile, Chris deals with credit card fraud, too many inodes on Upcase's server, and finishes the changes required to offer free videos. Upcase Formkeep Barbell Investment Strategy Designing Forms That Convert Free Gitsh Video from The Weekly Iteration What is 2.5 * 26? Support Giant Robots Smashing Into Other Giant Robots

Chris talks with growth expert Brian Balfour on starting and sustaining SaaS business, and his team's approach to addressing growth issues. Upcase Pirate Metrics Airbnb Growth Study Be the Best at Getting Better Traction vs Growth How to Become a Customer Acquisition Expert Power Law Coelevate- Brian’s personal writings Brian on Twitter Support Giant Robots Smashing Into Other Giant Robots