High-Income Business Writing Podcast

In part two of this two-part episode (check out part one here), I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most (in fact, this is the type of project that first propelled my income to the six-figure level). White papers are also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover: The three "flavors" of white papers and how to determine which one you need, when. A detailed discussion of each white paper type, including length, tone and how much you can charge as a freelance writer. How to effectively approach a white paper project. Potential pitfalls and landmines to watch out for when writing a white paper. How to keep white paper projects on track and within scope. Dealing with difficult clients and edit-happy reviewers. What a Google executive told Gordon about white paper writers they've worked with (this one's a shocker!). So, you want to write white papers for a living? Here's where (and how) to get started. And much, much more!

In this episode of The High-Income Business Writing Podcast I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most. They're also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover: A detailed explanation of white papers, including what they are, who uses them and how they're used. Why white papers continue to rise in popularity in a world of new media and an ever-growing stream of shiny objects. The opportunity for writers today. Plus, the future of white papers and how it will impact white paper writers. The industries that represent the hottest white paper opportunities for writers (and why). How much you can charge for a white paper. Gordon will reveal what he personally charges and what you can quote when starting out. Why marketers are struggling to find good white paper writers. What makes a good white paper writer, and how to know if this type of writing assignment is for you. What if you have no white paper samples? How do you get started? And much more!

Pricing is a tricky thing. If you price your work to high, you'll lose the prospect. But if you price too low, you'll look like an amateur. How do you get it right? In this session of The High-Income Business Writing Podcast I'll show you how to approach your pricing more systematically. I'll share a simple process that will take much of the anxiety out of the equation. And I'll give you smart questions to ask your prospect before you quote.