Million Dollar Nonprofit

Feeling like you’re always a step behind on your fundraising calendar? You’re not alone—but it doesn’t have to be that way.In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through how to plan your entire year of fundraising and outreach in just one focused afternoon. No scrambling before Giving Tuesday. No last-minute Earth Day posts. Just a clear, doable roadmap powered by ChatGPT, Google Sheets, and smart systems that save your time (and sanity).You’ll learn how to identify your anchor campaigns, map monthly storytelling themes, and build complete outreach plans using AI—emails, social posts, landing pages, donor thank-yous, and more. With the right prompts and tools, you can pre-schedule, automate, and take back control of your calendar.You don’t need a consultant or a big budget. You just need the right workflow—and this episode is your shortcut.Grab my free AI growth playbook here - https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Fundraising Funnel” Sounds Gross? Let’s Fix That.You know that sinking feeling when someone says “you need a fundraising funnel”? Like suddenly, you’re supposed to turn into a marketer, copywriter, and tech wizard all at once? Yeah—no thanks.But here’s the truth: You already have a funnel. It just might be stuck in your head, a little broken, or missing a few key steps. Today, we're going to fix that—without the cringe.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a fundraising funnel that actually feels good—to you and to your donors. One that turns curious folks into passionate supporters, without the spammy vibes or hard sells. And the best part? AI can help you build it in under an hour.You’ll learn:How to create a lead magnet people actually want (with ChatGPT prompts)How to write a 3-part email sequence that nurtures belief in your missionHow to ask for a gift in a way that feels like a conversation, not a pitchHow to keep donors engaged with a simple “thank-you flywheel” that sparks future giftsThis episode is packed with real-world examples, ethical strategies, and plug-and-play AI prompts you can start using today—even if you hate marketing, fear tech, or are short on time.Because the truth is, fundraising should feel like friendship, not pressure.Plus, you’ll get access to Tom’s free AI Growth Playbook and learn how to grab his book, The Million Dollar Nonprofit, for even more shortcuts to scale your impact without burning out.Grab it here - https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Nonprofit newsletters are often long, clunky, and ignored. But what if yours were short, human, and actually got opened?In this episode, Tom Kelly shows you how to write a powerful donor newsletter in minutes—with a little help from AI. You’ll learn how to:Pick a winning newsletter format (that doesn’t change every month)Use ChatGPT to write warm, engaging content fastCraft subject lines that 3x your open ratesEnd with a question that sparks real replies (and sometimes donations)Automate and optimize everything for next monthIf you’ve ever stared at a Mailchimp draft for way too long—or haven’t sent an update in months—this is your shortcut to consistency and connection.If you’re ready to lead like a million-dollar nonprofit without burning out, hit play—and don’t forget click the link below for the full AI toolkit.https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

What if your nonprofit could show up online every week without burning out your team? In today’s episode, I’ll walk you through how to build an AI-powered content flywheel that turns one idea into 10+ pieces of content—email, social, video, and more.This system is for any nonprofit that’s short on time but big on stories. You’ll learn how to capture one meaningful moment (your “content seed”), then use AI to repurpose it into an entire week’s worth of outreach that keeps your donors engaged and your mission top of mind.I’ll share the exact prompts, tools, and workflows we use with million-dollar nonprofits to stay consistent, build trust, and grow without adding more to your plate.Whether you’ve got a team of one or a full comms department, this episode will change the way you think about content—and give you your time back.Subscribe now so you don’t miss tomorrow’s episode on how to write your highest-performing newsletter with AI.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

What if fundraising felt more like matchmaking?Every donor is different—some love hands-on programs, others care about systems change or behind-the-scenes support. But most nonprofits send the same generic updates to everyone. No wonder engagement is flat.In today’s episode, Tom Kelly shows you how to use AI to build a donor matchmaking system that connects the right person to the right project—automatically. You’ll learn how to tag your programs, segment your donor list, and send personalized updates at scale using tools like ChatGPT, ConvertKit, and DonorBooks.Get ready to double your email opens, triple your replies, and finally make your donors feel seen.🎯 Plus:— Easy ChatGPT prompts for donor personas— Tagging strategies that take 10 minutes— Email automation tips for better resultsIt’s personalization made simple—with systems that scale.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

What if your nonprofit ran like a startup—lean, fast, and laser-focused on growth? What if it automated like a tech founder—without the 100-hour weeks or massive budgets?In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to scale your mission with the mindset of a startup and the tools of Silicon Valley. You’ll learn how to build systems that run themselves, automate repetitive work, and use AI to streamline everything from donor onboarding to email follow-ups.We’re covering the three-part Startup Nonprofit Model:Think like a builder, not a caretaker – shift from putting out fires to designing systems that work for you.Automate first, hire second – save your budget by using tools like ChatGPT, ConvertKit, and Zapier to handle donor engagement, fundraising follow-ups, and more.Track like a tech CEO – set up simple dashboards that give you instant insight into what’s working so you can make data-driven decisions (without hiring a data team).Plus, you’ll get practical ChatGPT prompts, tool recommendations, and real-world examples you can use today—whether your budget’s tight or your team is small.Tired of burnout and busywork? Ready to run your nonprofit like a well-oiled machine? This episode is your step-by-step guide to growing with leverage, not exhaustion.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Legacy giving doesn’t have to be uncomfortable—and it definitely doesn’t have to feel like estate planning. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a legacy giving funnel that’s warm, hopeful, and deeply personal. You’ll learn how to reframe the conversation so it’s about impact that lives on, not end-of-life decisions.We walk through a fully AI-powered, 3-email campaign you can automate today—with prompts for each message, subject lines that work, and stories that inspire donors to keep doing good, forever. You’ll also learn how to tag and track interest, follow up in a human way, and build assets like one-pagers, thank-you templates, and values worksheets using ChatGPT.Whether you’re brand new to planned giving or just want to finally automate it the right way, this episode gives you a clear, human-centered path forward. Legacy giving isn’t about death. It’s about what lives on. And it starts with one warm invitation.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.You’ll learn:How to write warm, human emails with ChatGPTThe 3-part sequence: Reconnect, Remind, ReinviteHow to automate the entire campaign in under an hourReal-world results (spoiler: one donor gave $1,000 out of nowhere)If you’ve got lapsed donors or email subscribers who’ve gone quiet, this episode gives you the exact prompts, tools, and templates to re-engage them today.Subscribe so you don’t miss tomorrow’s episode on Legacy Giving (minus the awkwardness)Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Your Emails Should Sound Like You — Not a RobotEver send an email and cringe a little when you read it back? Too stiff. Too formal. Too… nonprofit-y. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly shows you how to flip the script and train ChatGPT to actually sound like you — warm, real, and human.You’ll learn a dead-simple 3-step method to create a “voice file” that AI can use to mimic your natural tone in everything from donor thank-yous to grant intros to social captions. Whether you're a solo founder or running a small-but-mighty team, this episode will help you stop overthinking, start delegating, and sound more like yourself — even on days when you don’t feel like writing.You’ll walk away with:A plug-and-play prompt to train ChatGPT in your voicePractical examples to write donor emails, event posts, and impact storiesA system to speed up your writing without losing your personal touchGrab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

You had the perfect donor meeting — great questions, real interest, even a smile during your impact story. Then? Crickets. No reply. No donation. Just silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares 7 donor follow-up prompts that saved a $25,000 gift — and how you can use them word-for-word.You’ll learn how to build a simple, automated 10-day follow-up sequence using ChatGPT and platforms like ConvertKit or DonorBooks. From the immediate recap email to a text bump and final check-in, these prompts are warm, thoughtful, and proven to work.If you’re ready to lead like a million-dollar nonprofit without burning out, hit play—and don’t forget click the link below for the full AI toolkit.https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=trueWhether you're a solo founder or leading a growing development team, this episode gives you the exact system to stay top of mind — without being pushy. Don’t lose your next major gift to silence. Follow up like a pro.