Kiss My Aesthetic Podcast

Michelle Wintersteen
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Feb 18, 2025 • 41min

202. Creating DIML & Case Study Content Step-by-Step Guide

Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity. ------------------------ In today's episode, we cover the following: How to create Day in My Life content Taking the perfect shots and transition clips Lighting and audio best practices Uploading and editing tips Background music considerations Creating client case study videos Adding captions and visuals Significance of showcasing case study project content ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Feb 11, 2025 • 44min

201. Building a Global Brand with Shay Bacani

Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode! Shay Bacani is a powerhouse CFO and visionary entrepreneur, specializing in financial management and strategy. As the founder of Centure Financial, Shay has dedicated her career to empowering female founders to dominate their markets, expand their businesses, and orchestrate high-value exits. Her innovative approach to business finance has transformed countless entrepreneurial visions into scalable empires. As a thought leader and strategist, Shay is deeply passionate about putting wealth, capital, and equity into the hands of women. Her mission is to ensure women own and influence the industries they consume. ------------------------ In today's episode, we cover the following: New Year's goals Looking ahead into Q1 and 2025 Going from a solopreneur to hiring employees Payroll problems in business Investing in businesses you know How marketing plays into your business strategy Financial hygiene for creatives Addressing knowledge gaps Entering a global economy How to grow with focus ----------------------- RESOURCES: Episode 123: Financially Fit with Shay Bacani Mention KMA podcast on your Centure Financial application and receive $200 off! ----------------------- GUEST INFO: To learn more about Shay and her financial advice, follow her on Instagram @CentureFinancial, TikTok @ShayInFinance her website, CentureFinancial.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Feb 4, 2025 • 39min

200. Our Teams' 2025 Bingoals Revealed

It's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's get started! ------------------------ In today's episode, we cover the following: How to play Bingoals Yearly goals to reconsider Client-related Bingoals at MKW Creative Co. Social media goals Podcast goals Skillshare goals Award and review goals Charity work donations Project goals ----------------------- Resources: Get your 2025 Bingoals Canva Template Episode 169: Your Midyear Bingo Card Check-In Episode 188: BINGOALS & Cultural Branding with Palu Malerba ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jan 28, 2025 • 41min

199. Mastering Pitch Deck Design with The Deckery

Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive. Sarah is the Founder of The Deckery, a presentation design agency that helps businesses communicate with clarity and confidence. Under her leadership, The Deckery has crafted decks and marketing materials seen by executives at Amazon, Netflix, Disney, and Walmart—one even played a role in securing $10M in funding. With a background in design and storytelling, Sarah has worked across industries like hospitality, cannabis, and retail, with projects featured in Newsweek and Architectural Digest. Previously, Sarah was part of Avison Young's Global Rebrand Design Team, leading design testing and training for over 120 marketers. At The Deckery, Sarah's committed to turning ideas into impactful presentations that leave a lasting impression. ------------------------ In today's episode, we cover the following: Inside of the KMA Facebook group Sarah's career path and design journey Niching down to your zone of genius What a prepared client looks like Using AI imagery in presentations Leveraging social media for client acquisition Why AI is replacing Fiverr Marketing your business as a founder Sarah's launch party Travel plans and working alongside multiple timezones ----------------------- GUEST INFO: To learn more about Sarah and how she can create your next pitch deck, follow her on LinkedIn @SarahMammen visit her website, TheDeckery.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jan 21, 2025 • 17min

198. Marketing without Social Media

Think marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience's hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand? ------------------------ In today's episode, we cover the following: Print design comeback Event hosting Community engagement Crafting experiential moments ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jan 14, 2025 • 30min

197. How to Work with us in 2025

Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you! ------------------------ In today's episode, we cover the following: MKW Creative Co.'s current offerings Free offerings Consultancy sessions Brand strategy sessions Signature branding services Secret menu services Designing merch Social media management Website design How to sponsor the Kiss My Aesthetic podcast ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jan 7, 2025 • 35min

196. Client Case Study: InLight Hyperbarics

Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah's path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics' potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company's presence. Now, as Marketing Director, Mariah shapes the company's voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry's ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following: What hyperbaric oxygen is How Mariah got into hyperbarics Why In Light started working with MKW Creative Co. What their branding looked like before What made them ready to work with Michelle and her team Branding presentation takeaways Feedback from the rebrand How the rebrand is elevating their persona Speaking up as a marketing manager The technology behind hyperbaric oxygen Client case study on hyperbarics Recommendations for people who can't access hyperbarics ----------------------- GUEST INFO: To learn more about In Light Hyperbarics, follow them on Instagram @InLight_Hyperbarics, Tik Tok and Facebook @InLightHyperbarics, and visit their website, InLightHyperbarics.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Dec 31, 2024 • 45min

195. Optimizing Your Business with Cody Garner-Howe

Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's "zone of genius," you'll learn how to build an efficient foundation for your business. Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. ----------------------- In today's episode, we cover the following: Leaving the corporate world What Cody uses to manage MKW Creative Co. Project management and proposals Workflow optimization A day in the life of an OBM Optimizing your time with Harvest Quoting projects with a pricing matrix Client retention and service expansion Team productivity and well-being Proposal vs. actualized projects What's inside Cody's audit Goals for 2025 ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe ----------------------- GUEST INFO: To learn more about Cody and how she can manage your online business, follow her on Instagram @CodyOBM visit her website CodyGarnerHowe.com, and get 15% off a Process Audit using the code KMA2025. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Dec 24, 2024 • 54min

194. 2025 Design Trend Predictions

Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the 2025 Design Trend Predictions Snag your 2025 BinGOALS Canva Template Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 152: Small Wonders: Exploring Miniaturist Art with ChelseaMakes Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 168: AI and Data Privacy with Claire Xue Episode 174: Olympics Predictions: Brands, Athletes & Activations Episode 186: Branding Lessons from Presidential Campaigns Episode 192: Authenticity and AI with Lauren deVane ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Dec 17, 2024 • 40min

193. Client Case Study: Bloom RDH

Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following: How Kim founded Bloom RDH Role of community and networking in denistry Rebranding process with MKW Creative Co. Diversifying marketing strategies Evolving student demographics Ideal client research Gen Z and job retention Cutting through the noise in online education ----------------------- GUEST INFO: To learn more about Kim and Bloom RDH, follow them on Instagram @BloomRDH, visit their website, BloomRDH.com, and send Kim an email at BloomRDH@gmail.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

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