The Logistics of Logistics

Joe Lynch: Transportation, Logistics Podcaster
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May 23, 2018 • 27min

Carrier Insights with Kevin Hill

Download the audio file Podcast Summary: In this episode, Joe interviews Kevin Hill, president and founder of CarrierLists.com. Kevin has an MBA from the University of Oklahoma and was a freight broker. He also worked on Wall Street using business intelligence to inform mergers and acquisitions. Today, Kevin takes us through his journey creating a CarrierList of 22,000 with the goal of building up a carrier network and database ready for shippers, brokers and 3PLs. Podcast Show Notes: 00:25 – Joe introduces Kevin Hill to the show 01:32 – Kevin talks about CarrierLists The goal to build up a carrier network 02:52 – The process in creating the database 22,000 carriers are in the list 05:17 – Kevin's insights from the work they did in creating the list Calling 30K carriers with uncertainty and dealing with rude individuals Getting better at route planning 05:43 – MC (Motor Carrier) Numbers No exact MC number population 275,000 are interstate carriers (90% under 5 trucks, 98% below 20 trucks) Bottom estimate of 800K and top estimate of 1.7M trucks 08:41 – LTL (less than load) vs Truckload The need for carrier backhauls Carriers look for better options on broker relationships 11:58 – Carrier Attitudes — What Kevin learned from talking to thousands of carriers Planning the route Effect of The ELD Mandate Optimizing the routing system 16:00 – The % of trucks moving with brokers vs having direct relationship with the shipper 1500 carriers have been surveyed ⅔ are direct with shippers ⅓ with brokers Transparency and opaqueness in pricing and rates 20:14 – The effect of ELD to both carriers and shipper 22:09 – Data Revolution in logistics 23:38 – Kevin's final advice for those in the carrier network For more details, check us out at thelogisticsoflogistics.com or follow Joe on LinkedIn Topic Takeaways: Create and nurture relationships with individuals and businesses in your industry. The availability of data is starting to revolutionize logistics. Mentioned Resources: CarrierLists.com – Kevin's company
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May 14, 2018 • 29min

Entering New Logistics Markets with Steve Elwell

download the audio file Podcast Summary: Welcome to the first episode of The Logistics of Logistics podcast! Today, host Joe Lynch interviews Steve Elwell, a consultant and an executive who helps businesses improve sales revenue. Over the course of his career, he launched over 30 products and services in industrial B2B and technology markets. He has been a CEO of 5 professional service, manufacturing, and technology companies. Today, he walks us through his start in the industry and shares a number of his valuable insights on new market entries. Podcast Show Notes: 00:08 – Joe introduces Steve to the show 02:14 – How Steve started in logistics It came as an outgrowth of a business development problem 04:36 – The impact of new market entries Changes have forced players to re-evaluate their business Steve shares challenge of entering a new market 08:00 – The framework for new market entry "These things develop bottom-up" Classify what you're trying to accomplish Companies who lose customers look into entering new markets 12:28 – The challenge to ask the right questions 13:58 – Most businesses are adept in dealing with data 15:15 – Steve talks about partnering Filling in a capability The key is understanding the value you're giving to your partner Why the leader tends to fail "People think it's easier than it is" 19:40 – Another Risk Factor: Not knowing what you don't know 20:48 – What makes companies successful in entering new markets Money Good talent Good leadership Capabilities as a seller Humility 25:18 – Indicators for knowing why you're entering a new market Not doing well in current market VS wanting to explore Real problems tend to be from the internal side The only solution to the problems: ourselves 29:07 – Looking at sales as an operational exercise with variable inputs Develop strategies for controlling inputs 30:27 – Listen to Steve's final pieces of advice Topic Takeaways: Before entering a new market, always classify first what you're trying to accomplish. Ask the right questions. You don't know what you don't know.

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