The Logistics of Logistics

Byron Bennett and Joe Lynch discuss the Zergratran story. Byron is the Founder and CEO of Zergratran, an innovative and sustainable high-capacity transportation company that is building the world's first tunnel to expedite shipping goods between the North Atlantic and the North Pacific. In doing so it will offer faster, smarter, safer and cheaper solutions to existing alternatives. About Byron Bennett Byron Bennett is the Founder and CEO of Zergratran. Byron is a graduate of The Wharton School with a background in entrepreneurship, finance, capital raising and strategic planning and, most recently, a founder of multiple fintech companies. He built a network of early stage investors and six thousand LinkedIn followers through successful capital raising efforts and popular businesses like The Chocolate Library and Discovery Wines, both in the East Village of New York City. Prior to Zergratran, Byron was the CEO of Liquidity 10X (L10X)r, a fintech company that helped startups raise capital through Reg D and Reg A filings. Prior to L10X, Byron was the CEO of Collective Wisdom Technologies (CWT), a crowd-driven platform for funding seed stage companies (filed Reg A+ offering). Prior to CWT, Byron was CEO of Springtime Solutions, a lead generation platform for banks and marketplace lending companies; accepted into the INV Fintech accelerator run by Bank Innovation and Fiserv. Byron is passionate about entrepreneurship and teaches entrepreneurship classes on www.outschool.com. He regularly mentors entrepreneurs and maintains a 30+ year strong relationship with NFTE - Network For Teaching Entrepreneurship https://www.nfte.com/. Byron holds a BS in Economics from The Wharton School of the University of Pennsylvania. About Zergratran Zergratran is an innovative and sustainable high-capacity transportation company that is building the world's first tunnel to expedite shipping goods between the North Atlantic and the North Pacific. In doing so it will offer faster, smarter, safer and cheaper solutions to existing alternatives. Led by a visionary team of engineers and Wharton and Harvard scholars, Zergratran is an impact-driven company that uses emerging technologies to revolutionize the future of logistics as well as leverage its global economic and environmental impact. Our goal is to create a better, smarter, healthier and more efficient world, to build a legacy and a better future for humanity. Zergratran develop and manage ESG and technology focused infrastructure projects that will boost the efficiency of the global shipping and transportation system. It will start with Puerto Internacional Las Americas (PILA) in northern Colombia, a project which will use Maglev technology to transfer shipping containers between ports on the Atlantic and Pacific Oceans through an underground tunnel. Key Takeaways: The Zergratran Story Byron Bennett is the Founder and CEO of Zergratran, which develops and manages ESG and technology-focused infrastructure projects around the world that boost the efficiency of the global shipping and transportation system. In the podcast interview, Joe and Byron discuss Zergratran's first project, a cheaper, faster, and cleaner alternative to the Panama Canal. Zergratran's first project is Puerto Internacional Las Americas (PILA) in northern Colombia. The project will develop new ports on the Atlantic and Pacific oceans and transfer shipping containers through an underground tunnel system. The Panama Canal is critically important to world trade and unfortunately container ships are currently waiting 12 days to cross the canal. The Panama Canal bottleneck is causing supply chain disruptions worldwide and constraining global trade. The Zergratran Vision for eliminating the Panama Canal bottleneck is below: "Imagine a 13,000+ TEU container ship that can't pass through the Panama Canal unloads at our North Pacific port. We transfer the containers across to our North Atlantic port in 15 minutes using an underground tunnel. Waiting regional ships distribute the containers onward to the US, Gulf and Eastern ports and Europe. More containers would be better dispersed and distributed and reach their final destinations faster. And the 60% of ships that now return west to Asia mostly empty, can be filled with fresh loads from South America. This coordination creates higher profitability with long term sustainability." Puerto Internacional Las Americas (PILA) aims to add a new container shipping route across the Central America region. This will be the focal point of a system wide efficiency upgrade driven by automation, containerization, digitization, technology and connections to neighboring port facilities. Learn More About The Zergratran Story Byron's LinkedIn Zergratran LinkedIn Zergratran ESG World Summit & GRIT Awards Winner Max Boegl floats 40ft container on maglev track The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mike Allan and Joe Lynch discuss the Routeique story. Mike is the President and CEO at Routeique, a software as a service (SAAS) company that enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations— by providing them with unprecedented supply chain insight, foresight, and oversight. About Mike Allan Mike Allan is the President and CEO at Routeique, a cloud-based software platform for managing the logistics and delivery operation - both in the office, and in the field. The Routeique platform offers complete management of customers, orders, invoices, vendors, products, routes and fleet. Routeique is offered as SAAS (Software As A Service) and requires no special hardware or software and no IT staff or technical resources. About Routique Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. Routique partners with them to using transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before. Routeique was founded in 2016, with the core team working in the back office of a Western Canadian distribution centre. The two Routeique cofounders, Mike and Scott, met through an executive forum, where they discussed issues and challenges in the supply chain space. One of the topics that continued to come up was how limited data and visibility were impacting decision-making. Scott noted that many businesses in the space were facing, "death by a thousand cuts, without knowing where the cuts were." After realizing the solutions on the market weren't cutting it, our co-founders decided to design the supply chain technology they needed to run the operation effectively. With Scott's expertise in the warehousing space and Mike's expertise in technology, they first created an order portal and increased the number of tools from there. Since Day 1, the goal has been to enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations. Key Takeaways: The Routique Story with Mike Allan Mike Allan is the President and CEO at Routeique, a software as a service (SAAS) company that enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations— by providing them with unprecedented supply chain insight, foresight, and oversight. In the podcast interview, Joe and Mike discuss the founding of Routique along with Mike's insights on the increasingly important omni-channel delivery market. Routique's motto is "X-Ray vision for supply chain visionaries." Routeique is more than just a a software company. They unravel complexity, iron out wrinkles, and find better ways to do business. They are supply chain experts with the mother of all digital platforms. Routeique serves shippers, carriers, 3PLs, and distributors. Routeique was founded within one of North America's largest fast moving consumer goods (FMCG) networks'. The Routique team understand how complex the relationships really are within these networks, and help our clients configure their technology to ensure compliance and service delivery. The Routique team is used to providing service directly to clients and their partners - to help them achieve digital transformation. Learn More About The Routique Story Mike's LinkedIn Routique LinkedIn Routeique The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Jim Bierfeldt and Joe Lynch dicuss logistics buyers survey. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. About Jim Bierfeldt Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons). About Logistics Marketing Advisors Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We're a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA's approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge. Key Takeaways: Logistics Buyers Survey Jim Bierfeldt is the President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. In the podcast interview, Jim shared some of the findings from the logistics buyers survey that his firm publishes every other year since 2014. Jim and his team have done the research to really understand what shippers want from their 3PL. The survey results are available for free within the "Marketing Logistics Services" download on The LMA website. Below are a few of the survey questions that LMA asked people who buy 3PL services: When it comes to choosing a logistics product or service provider, which statement best describes your attitude and priority? Which sources of information do you rely on to stay current on logistics management strategies, service providers, and logistics industry news? Think about the last time you proactively reached out to a logistics business (that was not a current supplier) to learn more or to discuss a project. What led you to reach out? How do you prefer to be contacted by a logistics business? The survey results along with expert insights are contained in an easy to read 19 page PDF report available on LMA's home page. The report is completely free, no obligation, they don't even ask for your contact information. Logistics Marketing Advisors designs and executes strategic marketing programs that help logistics businesses drive revenue and profit. LMA is a specialty agency focused the logistics industry - this enable them to maintain the industry knowledge and contacts required to help their clients succeed. Learn More About Logistics Buyers Survey Jim's LinkedIn Logistics Marketing Advisors (LMA) LinkedIn Logistics Marketing Advisors (LMA) 2022 Logistics Buyer Research Report The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Aaron Schwartz and Joe Lynch discuss ecommerce's dirty little secret. Aaron is the President of Loop, a post-purchase platform that enables brands to transform returns into exchanges. About Aaron Schwartz Aaron Schwartz is the President of Loop with an extensive history working, advising, and investing in startups. With 10+ years in modern Commerce, Aaron's focus tends to be on all things go to market, fundraising, strategy, and helping founders navigate emotionally through the early stages of company building. As a 3x founder himself, Aaron's passion for Commerce has led him to his position at Loop today. Aaron received his undergraduate degree from Columbia University, and his masters from the University of California, Berkeley, Haas School of Business. He joined Loop in April of 2021. About Loop Loop is a post-purchase platform that enables Shopify's biggest brands, such as Allbirds, FIGS, Princess Polly and Chubbies, to transform returns into exchanges. Based in Columbus, Ohio, the company helps over 1,200 brands increase customer loyalty, retain more revenue, and lower reverse logistics costs. Through innovative features like Instant Exchanges, Shop Now, and Bonus Credit, Loop has helped merchants retain more than $400 million in revenue over the past five years. Key Takeaways: Ecommerce's Dirty Little Secret Aaron Schwartz is the President of Loop, a post-purchase platform that enables brands to transform returns into exchanges. In the podcast interview, Joe and Aaron discuss ecommerce's dirty little secret, which is returns. Ecommerce buyers return up to 30% of online purchases – the number varies greatly by product and company, but it is a problem for everyone. Loop specializes in returns and they have made a science of it. Loop's goal is to change returns into exchanges. Loop manages the pixels, not the parcels meaning they are a technology company and they utilize the 3PL specified by the brand. Most brands focus on sales, marketing, and fulfillment and the returns process and costs are overlooked. Loop's platform completely integrates with their customer's systems, which enables Loop to manage the return process. Loop's technology integration and seamless handling of the return process has the following advantages: Enables brands to focus on growing their business. Loop's online return process is a nice experience for consumers and they are often convinced to exchange the product rather than ask for a return. When a return is transformed into an exchange, customer satisfaction rises, and the brand makes more money. Learn More About Ecommerce's Dirty Little Secret Aaron's LinkedIn Loop's LinkedIn Loop 2022 Ecommerce Returns Benchmark Report The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mark McEntire and Joe Lynch discuss the secret sauce. Mark is the Senior Vice President of Operations at Emerge, one of the fastest-growing startups in the U.S. and is transforming the $800 billion transportation and logistics industry with its digital freight marketplace platform. About Mark McEntire Mark McEntire is the Senior Vice President of Operations at Emerge, a freight technology firm that is reinventing freight procurement. Transforming the $800 billion trucking industry, Emerge empowers meaningful logistics relationships through its award-winning Freight Procurement Platform. Founded in 2017, and located in Scottsdale, Arizona, Emerge is one of the fastest-growing technology startups in the U.S. Mark joined Emerge in January 2022. Mark's 34 years in transportation and logistics includes experience with Transplace, where he held the position of Sr. Vice President of Operations, as well as experience with J.B. Hunt Transport, Inc. and Penske Logistics. In 2001, he completed a two-year Six Sigma certification program with General Electric and is a GE certified Black Belt. In June 2009, he became certified as an APICS CSCP. Mark earned a B.S. in Transportation and Logistics from Arkansas State University. About Emerge Transforming the $800 billion freight industry, Emerge empowers meaningful logistics relationships through its award-winning Freight Procurement Platform. Built by freight professionals for freight professionals, Emerge is reinventing the procurement process by offering solutions that enable shippers and carriers to make more empowered, strategic decisions. In addition to the platform, shippers can connect to the Emerge Marketplace which opens access to 35,000 asset based carriers in order to create meaningful freight connections. The world's largest shippers and capacity providers use the Emerge Freight Procurement Platform daily, showing immediate ROI for procurement and saving valuable time in the process. Founded in 2017, and located in Scottsdale, Arizona, Emerge is one of the fastest-growing technology startups in the U.S. Key Takeaways: The Secret Sauce Mark McEntire is the Senior Vice President of Operations at Emerge, a freight technology firm that is reinventing freight procurement by providing access to benchmarked rates and thousands of trusted partners to maximize cost-savings. In the podcast interview, Mark and Joe discuss the secret sauce that enables shippers, brokers, 3PLs, and carriers to become more effective, efficient, and profitable. The secret sauce is relationships with your supply chain partners. While the focus is on freight tech and supply chain software that is automating the industry, relationships are still the secret sauce that drives the best companies. Mark and his team work to become trusted partners with their shippers, carriers and technology partners – supplier, vendor, etc. is not good enough. Developing relationships is not only a normal human thing, it is also really good for business. Having good relationships leads to higher job satisfaction and better business results (faster, better, cheaper, and smarter). To ensure that the Emerge team develop fruitful relationships, Mark insists upon a communication strategy that includes quarterly business reviews (QBR), reporting key performance indicators, root cause analysis, lead-time analytics, cost-down goals, etc.. Shippers using Emerge's Freight Procurement Platform are able to spend less time on carrier RFPs and more time developing relationships with current and prospective carriers. The goal is to let the technology automate the process, while humans are building relationships with their fellow humans. Emerge is reinventing freight procurement by providing access to benchmarked rates and thousands of trusted partners to maximize cost-savings. Emerge is custom built for freight RFP events and as a result the process is streamlined, easy, and saves shippers time and money. The Emerge platform provides carriers access to more shippers and more opportunities. Carriers gain access and bid directly on exclusive contract and spot lanes that they may have never had access to before. Emerge's network connects carriers with shippers of all sizes, providing them more opportunities in the lanes that work for your company. Emerge uses a network model, which becomes increasingly valuable to users (carriers and shippers) as it scales. Emerge is hiring: Emerge Careers Learn More About The Secret Sauce Mark's LinkedIn Emerge's LinkedIn Emerge The Emerge Story with Andrew Leto Building a Freight Juggernaut Again with Michael Leto The Freight RFP Process is Broken – Let's Fix It with Maggie Petrovic Emerge Levels Up with Michael Leto It's Not the Market, It's Your Procurement with Andrew Haverkampf The Freight Marketplace with Dave Maddox Is Your TMS Enough with Derek Doddridge The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Kary Jablonski and Joe Lynch discuss Trucker Tools. Kary is the CEO of Trucker Tools, the leading carrier relationship management platform that helps brokers grow their carrier network, book loads digitally, track freight, and build enduring relationships with carriers to drive reuse. About Kary Jablonski Kary Jablonski is Trucker Tools' CEO and is passionate about building great teams that underpin any successful business. Prior to Trucker Tools, she advanced through operations, logistics, and strategic planning roles with Uber in the U.S. and internationally and worked as a consultant with Deloitte. She currently lives in Chicago and enjoys anything active, especially running, pickleball, and basketball. She holds a BA from Georgetown University and an MBA from Northwestern University. About Trucker Tools Trucker Tools is the leading carrier relationship management platform that helps brokers grow their carrier network, book loads digitally, track freight, and build enduring relationships with carriers to drive reuse. Brokers access carriers through the Trucker Tools app, which has been downloaded 2 million times in North America and offers drivers tools for life on the road, including a fuel optimizer, document scanner, and leading digital marketplace. Brokerages using Trucker Tools digitize tribal knowledge and manual operations, build strong and lasting carrier relationships, and have industry leading visibility into active shipments. Key Takeaways: Trucker Tools Kary Jablonski is the CEO of Trucker Tools, a digital freight matching solution - and so much more. In the podcast interview, Kary explains the services that Trucker Tools provides to carriers, brokers, and shippers. Trucker Tools provides load visibility, predictive freight matching, and trip planning solutions for the transportation industry. Trucker Tools provides the following solutions for freight brokers/3PLs Load tracking tool that provides increased load visibility, fewer check calls, and increased operational efficiency. Book It Now, a fully automated tool that enables brokers to eliminate manual steps, improve tracking and move from manual to digital. Broker Advantage, a white label interface that provides brokers with visibility to a larger carrier network, a superior carrier experience, and a portal specifically branded to the broker's individual specifications. Driver Loyalty Program that rewards drivers for performing specific actions within the Trucker Tools' app (increasing visibility and operational efficiency). Trucker Tools provides the following solutions for owner operators/carriers Trucker Tools app that enables tracking/tracing along with tools and resources that make life on the road simpler and easier. Digital freight matching – easily find and book the right freight. Book It Now, which enables carriers to easily book freight with trusted brokers - less hassle, less haggling, and more driving. Tracking and tracing made easy using the Trucker Tools app or ELD integration Driver Loyalty Program that rewards drivers for performing specific actions within the Trucker Tools app. Learn More About Trucker Tools Kary's LinkedIn Trucker Tools on LinkedIn Trucker Tools Trucker Tools for Brokers Trucker Tools for Carriers Trucker Tools just made finding middle ground easier for brokers, carriers The #1 Capacity Tool for Freight Brokers Avoid Death by Excel: How Trucker Tools Can Automate Broker and 3PL Operations of All Sizes Driver Loyalty Program Announcement The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Julien Seret and Joe Lynch discuss the micro-fulfillment opportunity. Julien is the Vice President of Network Supply Chain at Attabotics, the world's first 3D robotics supply chain system for modern commerce. About Julien Seret Julien Seret is Attabotics' Vice President of Network Supply Chain, where he oversees the fulfillment and delivery services business model. He is working with Microsoft, Accenture, and other partners to deliver a multi-tenant supply chain model that leverages data, the cloud, and shared pay-for-use robotics facilities, to allow consumer goods to reach customers next or same-day at the cost of standard delivery. The first fulfillment and delivery centers will start operations this year. Prior to Attabotics, Julien held multiple senior leadership roles at SoftBank, most recently serving as the Vice President of Global Product. With a focus on growth and scalability, he created and brought to market new robot-based products and services, in multiple markets including retail, hospitality, commercial cleaning, logistics and material handling. About Attabotics Attabotics is the world's first 3D robotics supply chain system for modern commerce. Inspired by the framework of ant colonies, Attabotics replaces the rows and aisles of traditional fulfillment centers with a patented storage structure and robotics shuttles that utilize both horizontal and vertical space, reducing the company's warehouse needs by 85 percent. By empowering retailers to place fulfillment centers near high-density urban areas, Attabotics helps create jobs and decrease carbon emissions by closing the last-mile delivery gap. Attabotics has been adopted by major brands including luxury department store Nordstrom and other retailers across apparel, food and beverage and home goods. Attabotics is based in Calgary, Alberta, Canada with fulfillment centers across the United States and Canada. Key Takeaways: The Micro-Fulfillment Opportunity Julien Seret is the Vice President of Network Supply Chain at Attabotics, the world's first 3D robotics supply chain system for modern commerce. In the podcast interview, Joe and Julien discussed the micro-fulfillment opportunity – and some of the challenges that comes with it. Increasingly consumers expect same-day, and next-day delivery, which means inventory must be located close to consumers who typically live in urban and suburban neighborhoods. Since warehousing space in urban and suburban neighborhoods is expensive and hard to find, 3PLs who manage fulfillment for brands are buying/leasing smaller locations hence the term micro-fulfillment. Micro-fulfillment locations are by definition smaller so they must use their space more efficiently. Attabotics has developed a 3D robotics supply chain system that enables warehousing companies to save up to 85% of their space. Example: a micro-fulfillment company that is using 100,000 square feet can reduce the space used to 15,000 square feet. The Attabotics robotic warehousing sortation and fulfillment system interfaces with existing and future warehouse management systems. Attabotics' unique structure configuration enables full sortation, sequencing and buffering capabilities within the existing footprint – stripping out the cost and space requirements for external sortation and providing this functionality within the existing footprint of the structure. The configurable geometry of the Attabotics system allows any robot to pick any bin. The system is extremely dense and is completely scalable. Robotic functions, including storage, retrieval, inventory, sortation, returns/replenishment, buffering capabilities, and workstations, etc. Learn More About The Micro-Fulfillment Opportunity Julien's LinkedIn Attabotics' LinkedIn Attabotics Home Delivery World 2022 CSCMP Edge 2022 Network Supply Chain Animation Video Attabotics Nest Agenda | PARCEL Forum '22 The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Jon Payne and Joe Lynch discuss truckload pricing dynamics. Jon is the Director of Pricing Strategy & Analytics at Loadsmart, a freight technology company that is removing the barriers between shippers and carriers so freight can move in the most efficient, transparent and automated way. About Jon Payne Jon Payne is the Director of Pricing Strategy & Analytics at Loadsmart, a leading digital freight technology company. Jon directs a team of Analysts & Data Scientists focused on optimizing algorithmic pricing and innovating business strategies by leveraging Loadsmart's supply and demand data. Under Jon's leadership, Loadsmart has developed and gone to market with several customized pricing solutions for shippers, including Reliable Contracts, a dynamic contract solution that guarantees 100% PTA and incentivizes Loadsmart to purchase below market. Prior to joining Loadsmart in 2019, Jon began his career as an Analyst in Investment Banking at J.P. Morgan. Jon holds a B.S. in Economics at Duke University where he also spent his 4 years in a leadership role as a Student Manager for the Men's Basketball Team. About Loadsmart Loadsmart is a freight technology company that is removing the barriers between shippers and carriers so freight can move in the most efficient, transparent and automated way. By bringing shippers, carriers, and warehouses together on a connected platform, Loadsmart is helping to solve deep-rooted inefficiencies in transportation. Loadsmart's Flatbed Messenger leverages artificial intelligence, machine learning and strategic partnerships to bring the first supply-led marketplace. Flatbed Messenger eliminates empty miles by matching Home Depot's dedicated capacity to Loadsmart shippers who need flatbed services. Enterprise brands looking to reduce empty miles from their dedicated/private flatbed capacity can reach out directly to flatbedmessenger@loadsmart.com for more information. Key Takeaways: Truckload Pricing Dynamics Jon Payne is the Director of Pricing Strategy & Analytics at Loadsmart, a leading digital freight technology company. In the podcast interview, Joe and Jon discussed truckload pricing dynamics including dynamic pricing engines, reliable contracts, and the network effect. Dynamic pricing enables shippers to get an instant freight quotes created by a dynamic pricing tool that delivers the right price with guaranteed capacity. No more back and forth emails and phone calls haggling over pricing. Dynamic pricing powered by artificial intelligence provides an instant rate that reflects the most updated market intelligence. Loadsmart also has the ability to quote multiple modes (LTL, Truckload, rail, etc.) Reliable contracts is Loadsmart's antidote to the wild price swings that are common in the freight market. When a broker is unable to provide capacity for a given lane, the shipper sometimes finds themselves in the spot market, where they may pay dearly for a truck. Loadsmart's reliable contracts solutions provides shippers with a target price and a "ceiling price" which is the not to exceed price. When a shipper working with Loadsmart pays above the target price, Loadsmart gets a reduced margin. With reliable contracts shippers are less likely to be forced in the spot rate market and Loadsmart has an incentive to meet the target price. Reliable contracts ensures that Loadsmart is aligned with the customer (shipper) which leads to better lane coverage, lower pricing, and a win-win relationship between Loadsmart and their customer. Loadsmart now benefits from the "network effect" which means they have sufficient scale (shipments moved) that they have more data, more insights, more capacity, and more capability to do help their customers and carrier partners. If you are a carrier looking for a back haul, Loadsmart is more likely to have a solution because they probably have freight in your vicinity. Loadsmart is a Chicago-based freight tech company founded in 2014. As the 'nerds of logistics', they seek intelligence in data to solve deep rooted inefficiencies in the industry. Pairing advanced technologies with deep-seated industry expertise, Loadsmart fuels growth, simplifies operational complexity and bolsters efficiency for carriers and shippers alike. Loadsmart gives their customers access to their data connections that link supply and demand in addition to a suite of award-winning solutions to strike the perfect balance of cost and service. Loadsmart has acquired or developed a full suite of freight tech solutions that enables them to better serve shippers and carriers: Kamion (truck management system), RFP Guide (RFP management), OpenDock (dock scheduling). Learn More About Truckload Pricing Dynamics Jon's LinkedIn Loadsmart LinkedIn Loadsmart Market Recap Beyond Cost Per Load with Felipe Capella What Will Tomorrow's Freight Broker Do with Ben Buchanan Home Depot's Empty Mile Solution with Eduardo Silva Redefining Freight Brokerage with Nick Jensen The Market Recap with Chloe Castillo The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Owning The Customer Experience with Larry Gordon Larry Gordon and Joe Lynch discuss owning the customer experience. Larry is the Managing Director, GTM, Emtec Digital, a global technology services company that provides digital software engineering and transformation solutions to clients across multiple industries. About Larry Gordon Larry Gordon is the Managing Director, GTM, Emtec Digital. Prior to joining Emtec, Larry has held senior leadership positions at Cognizant and Capgemini and has founded and led IT services and software companies in the security, devops and digital transformation segments. He has also been a successful angel investor in the energy and cloud spaces. About Emtec Emtec is a global IT consultancy dedicated to helping world class organizations in the enterprise, education, and government markets drive transformation and growth by employing the latest enterprise technologies and innovative business processes. We empower our clients to accelerate innovation and deliver amazing client experiences to better compete and ultimately lead in their industry. Our "Client for Life" approach is built upon over 20 years of delivering rapid, meaningful, and lasting business value. Our offerings span the IT spectrum from Advisory, Applications (Enterprise, Custom, Mobile and Cloud) as well as Intelligent Automation, Analytic, Cyber Security and Infrastructure Services. Key Takeaways: Owning The Customer Experience Larry Gordon is the Managing Director, GTM, Emtec Digital, a firm that empowers their transportation and logistics clients to accelerate innovation and deliver amazing client experiences. In the podcast interview, Larry explains how the customer experience is increasingly enabled by technology. Consumer technology companies like Amazon have raised the bar on customer experience. Leading transportation, logistics, and warehousing companies are investing to deliver the best customer experience. The 3PL market is separating between the "haves" who have game-changing technology and the "have-nots" who are unable or unwilling to invest in technology. In the past, IT service companies developed systems that were focused on operational and financial functions that were not seen or use by the firm's customers. Today, IT service companies are not just not just developing systems that streamline the process – they are delivering customer experiences. When the customer is regularly interacting with the technology, the bar is very high. IT services companies who are developing customer experiences, work closely with customers (end customers) to understand their unique preferences. Emtec develops digital products or platforms that are customer facing – products that have the ability to delight customers and give your company a competitive advantage. Emtec is a global technology services company providing digital software engineering and transformation solutions to clients in logistics, transportation, and warehousing. Emtec also works some of the leading technology companies in the freight tech space. Learn More About Owning The Customer Experience Larry Gordon LinkedIn Emtec Emtec Digital The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

David Lynch and Joe Lynch discuss alternatives to LTL. David is the VP of Growth at Warp, a tech-centric logistics company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About David Lynch David Lynch is WARP's new VP of Growth tasked with telling the story of the new disruptive start up taking on the middle mile giants of today. Prior to WARP, David spent 5 years at LineTen Logistics, a last mile orchestration layer solving problems for the largest retailers in Europe, the US, Canada and Mexico. While at LineTen, David advised companies from the Medicinal Cannabis sector to Customer Engagement technologies startups supporting sales operations. David studied at the University College Cork, in Ireland and from there spent the last ten years between Spain, Canada, the US and England. David is excited to be on the show and thanks Joe for the amazing opportunity to chat all things Middle Mile! About Warp Warp connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. The first freight network of its kind, Warp weaves together digital pooling, back-hauls, and physical consolidation points (Warp Stations), to provide shippers with a cost structure for shippers previously unthinkable with old school trucking companies. Key Takeaways: An Alternative to LTL David Lynch is the VP of Growth at Warp, a tech-centric logistics company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. In the podcast interview, David and Joe discussed alternatives to LTL. LTL stands for less than truckload shipping. The LTL industry and carriers are critically important to the economy. However, there are issues with LTL that has some shippers looking for alternatives. Some of the issues are lack of capacity, complex billing, higher cost per unit, slower transit times, extra handling, loss, and damage as compared to truckload shipping. To serve the growing middle mile and final mile needs of shippers, companies like Warp have emerged as alternatives to LTL carriers. Warp uses an optimized network of cross docks and carriers connected through one tech platform to bring shippers the best rates, transparency and service quality in the transportation industry. Using proprietary technology, Warp connects shippers, carriers, and facilities to digitize the old school trucking model and create the most efficient routes for middle-mile freight. Warp weaves together digital pooling and physical consolidation points, to provide shippers a cost structure previously unthinkable with outdated trucking companies. Warp connects all parties together with their own TMS, WMS and driver app which allows Warp customers to have pallet-level tracking throughout a shipment's journey. Learn Mora About An Alternative to LTL David's LinkedIn Warp's LinkedIn Warp The Warp Story with Daniel Sokolovsky The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube