The StoryBrand Podcast

As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at. That's why I'm thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast. He's the owner of The Barna Group, a market research firm that's helped thousands of companies better understand their customers through survey data. He's got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services. Listen to this episode, send a survey in the coming weeks, and I know you'll have a stronger, more successful business to show for it. http://buildingastorybrand.com

2017 is right around the corner. How can you set yourself up for a great year in your job? What if I said you should fire yourself? It sounds crazy, but it's exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings. In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it's actually a positive way to ensure you're growing in your job and serving your company well. Listen now and I know you'll be inspired to close out your year well and start 2017 with a healthy perspective. (We've even got a free downloadable PDF that will walk you through the process!) http://buildingastorybrand.com

If you're trying to run and grow a business, you know you're going to need smart marketing tactics to get you to the next level of success. The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you. So I'm thrilled to have Amy Porterfield joining me on the Building a Story Brand podcast this week. She's an actual expert on all things digital marketing, and she has four ways you can dramatically improve your online marketing strategy, no matter what level you're at today. Give it a listen! http://buildingastorybrand.com

Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image. It's a heavy burden to carry around -- and it takes a toll on us. That's why it's critical to care for your inner life and develop your emotional intelligence. If you do, you can forge a great home life and company culture. If you don't, you can destroy it all. I'm thrilled to have Miles Adcox joining me for this week's episode of the Building a Story Brand podcast. He's the CEO of the therapeutic retreat center Onsite, and he's been helping leaders with this unique burden for over a decade. Miles has a six-part guiding framework that can help you create and sustain emotional fitness as a leader. It will change your company culture -- but more importantly, it will change people's lives, including your own. We talk a lot at StoryBrand about growing your business, but you can't do that without growing yourself, too. Start with this week's podcast! http://buildingastorybrand.com

Entrepreneurs, listen up. If you want to bust through that revenue plateau, you've got to get good at selling -- even if you don't think of yourself as a salesperson. We're pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.) Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling. If you're ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don't miss this episode! http://buildingastorybrand.com

As business leaders, we throw the word "grit" around a lot. It's hard work, resilience, and toughness all rolled into one. But where does grit come from? And how can we tap into it to improve our companies and our lives? In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit. And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress. Give this episode a listen today. I know you're going to discover something about yourself that'll make you and your business more successful. http://buildingastorybrand.com

What do you offer your customers? Sure, you've got a product or service. But really, you offer your customers some kind of transformation. And when you fully understand this "before" and "after" journey of your customers, you can reach them on a whole new level. In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers' transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive. http://buildingastorybrand.com

Did you wake up this morning and ask, "What am I going to get done today?" Or did you say, "How can I use my time today in a way that makes tomorrow better?" If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day. This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the five strategies we can use to make smarter decisions with our time. Spoiler alert: these aren't technology tools and hacks. These are revolutionary ways of thinking that will help you transform your productivity from the inside out. http://buildingastorybrand.com

Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we're kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women. Christy sees the most common struggles women face in business. And she's helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs. If you're dreaming about starting a business, trying to get one off the ground, or building an empire, don't miss this episode. http://buildingastorybrand.com

You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode! http://buildingastorybrand.com