The StoryBrand Podcast

So much productivity "advice" these days will help you cut down your workload. That's great! But if you fill that time back up again with more work, that's a surefire way to burn out and compromise the relationships in your life that really matter to you. Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you're tired of the hustle and want to design a more intentional life, make sure you listen to this episode.

Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She's on the podcast today to share the extraordinary story. Plus, she inspires us to consider how our businesses can help turn the tide on the social issues that keep us up at night. Listen now!

Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you're making high-stakes business decisions. Sean Webb show you how to "hack" your happiness so you can control how you respond in charged situations. Listen now!

You may have the finely honed skills of a leader, but people won't follow you unless you have the heart of a leader. And that's what we're talking about today with Mark Miller. He's the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you're ready to become the kind of leader people want to follow, listen to this episode.

As a business leader, you've got to pay attention to what's going on in the world. But with 24-hour news cycles, constant outrage, and endless "hot takes," it can feel impossible to truly understand the issues. To help us make sense of it, Don sits down with CNN analyst Kirsten Powers for an honest and nuanced conversation about how we can process the news in complex times.

If you lead a business, you're constantly negotiating -- even if you don't realize it. Make sure no one's taking advantage of you, with help from today's guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience that drives any negotiation. He sits down with Don to help us apply those tactics in our everyday lives as business leaders. If you want to approach your next deal with confidence, don't miss this episode.

As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring conversation. Whether you lead in the public or private sector, you'll find practical wisdom that'll sharpen your leadership skills.

How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors'? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It'll inspire you to think creatively about your sales process, too.

What will your customer miss out on if they don't buy your product or service? That's the power of "FOMO" - or "Fear of Missing Out." And as marketers, it's critical that we create it -- without resorting to cheap fear tactics. That's why we're excited to have Matt Ford on the podcast. He's the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don't want to miss out on. Learn how you can apply this powerful strategy to your own brand!

It's no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to? To help answer that question we invited our Director of Marketing, Tyler Ginn, to join the podcast for this week's episode. He sits down with Don and JJ to break down a successful email campaign and gives you practical tips for creating calls to action in your marketing that will get a response. Plus, find out which type of salesperson is statistically proven to be the most successful (hint: the answer will probably surprise you).