Inside The Stream

insidethestream
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Apr 17, 2026 • 28min

Roku Leads Competitive Market with 100M Households

Roku now reaches 100 million households, but is far from owning the US market. New Hub data shows Roku and Amazon’s growing role in SVOD aggregation and the messy world of over-the-air TV.
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Apr 10, 2026 • 26min

Interview: Wurl’s EMEA GM on Sports & FASTs

Wurl’s GM of EMEA, Keith Bradford, joins us this week, explaining why FASTs have a big opportunity in streaming sports and some of the early success stories.
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Apr 3, 2026 • 21min

Netflix’s Ad-Free Price Gap Widens as Industry Revenue Grows

Netflix has the largest price gap between ad-free and ad-supported tiers as it also seeks more sports. Ampere forecasts global streaming revenue will exceed $200 billion in 2030.
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Mar 27, 2026 • 24min

Deloitte Streaming Data, CTV Commerce, Disney-OpenAI Ends

New Deloitte data highlights the popularity of ad tiers, CTV commerce gets a boost from Walmart and Vizio, the Disney-OpenAI deal is over, and Netflix streams MLB’s opening game.
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Mar 20, 2026 • 25min

Ads Accepted, Sports Lead. Creators Match Premium TV

New Hub data show that ad-supported viewing is gaining acceptance, especially among younger viewers, with sports leading the charge. And creators match premium shows on TV. HP launches a FAST for PCs. 
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Mar 13, 2026 • 23min

YouTube is the Biggest Media Company; Navigating Streaming Sports

YouTube is now the world’s biggest media company, eclipsing Disney, according to MoffettNathanson. And how to solve the problem of navigating streaming sports.
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Mar 6, 2026 • 31min

Is HBO Max Combining With Paramount+ the Right Strategy?

Paramount Skydance plans to eventually combine its streaming platforms with WBD’s. Is this the right strategy?  Combining CNN and CBS News, and reliance on linear TV, are also challenges.
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Feb 27, 2026 • 28min

SVOD is Maturing; WBD-Paramount Deal TV Audience Shares

New Antenna data highlights how SVOD is maturing and how bundling is critical. Nielsen’s data reveal potential TV audience shifts due to the just-announced WBD-Paramount Skydance deal.
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Feb 20, 2026 • 27min

Apple Taps Imax for F1, YouTube Expands in the UK, Colbert Streams

Apple expands live US F1 race reach with IMAX. New UK data shows YouTube’s role in TV content discovery as Stephen Colbert taps YouTube, avoiding FCC oversight. And NextGen TV struggles.
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Feb 13, 2026 • 22min

YouTube TV’s Skinny Bundles, AMC’s Streaming, Super Bowl Stats

Will YouTube TV’s skinnier programming bundles attract new subscribers? AMC Networks reaches a streaming revenue milestone. And was the Super Bowl a hit for Peacock?

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