

Design Your Life with Vince Frost
Vince Frost
Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?
Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?
Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.
Episodes
Mentioned books

Feb 3, 2020 • 58min
Designing big hairy audacious goals with Paul Frasca
In episode 28 of the Design Your Life Podcast Vince chats with Paul Frasca, a passionate hairdresser and determined environmentalist who alongside his partner Ewelina Soroko have created the innovative and hugely successful recycling business, Sustainable Salons Australia. The program collects up to 95% of the salon’s waste bin and repurposes it in various ways such as using hair for the making of wigs, utilising pet hair to help clean oil spills or turning old salon bottles into fashionable sunglasses. What started out in the garage of his parent’s house has now grown into a nationally focused venture which to date has collected more than 90,000 ponytails that have then been repurposed for cancer and alopecia sufferer. Additionally, over 125,000 kg of metals have been diverted from landfill and in excess of 100,000 meals have been provided to homeless people through recycling proceeds. Paul shares how it all began, what’s been achieved and where they’re heading. He also touches on some key business tips in championing a new age of consumer decision making and even throws in a few tips on hair! Enjoy! Next episode we will begin our exclusive 6-part collaborative series with some of the D&AD Impact and Future Impact award winners. Each episode will deep dive into a winning projects process, drivers and process behind creating positive change for the world and its inhabitants. See omnystudio.com/listener for privacy information.

Jan 20, 2020 • 1h 9min
Designing for Paul Smith with Alan Aboud
For the first Design Your Life episode of 2020 Vince speaks to Alan Aboud, one of the most well-known creative directors in the fashion industry. Alan worked alongside designer Paul Smith for over 25 years constructing the unique look and feel of the iconic brand, including the world-renowned use of the multi-stripe design. Alan unravels the story behind his early years as a design student and how he first started working with Paul Smith. Through-out the chat he touches on multiple life experiences which shaped his understanding of design whilst also casting some light onto how his mind set has changed over time. Vince and Alan also trade their thoughts on why it’s integral for creative minds to remain financially savvy in the industry. Enjoy! On the next episode of Design Your Life we will be joined by Sydney based hair guru and sustainability entrepreneur Paul Frasca. https://sustainablesalons.org/ http://designyourlife.com.au/ See omnystudio.com/listener for privacy information.

Dec 17, 2019 • 1h 10min
Designing a balanced business with Bruce Duckworth
In episode 26 of the Design Your Life podcast Vince chats to highly revered designer Bruce Duckworth the, co-founder / co-chairman of multinational design agency Turner Duckworth. From humble beginnings Bruce explains how he and his friend Dave Turner built the company, the learnings they made as they grew and took on clients such Amazon and Coca Cola and life after its acquisition by Publicis. The pair also discuss some of the do’s and don’ts of starting a design company, what it takes to make it into something which can stand the test of time and finding the right balance between being design led but also money focused. Enjoy!See omnystudio.com/listener for privacy information.

Nov 27, 2019 • 1h 8min
Designing sustainable tourism with Dave Budge
In episode 25 of the Design Your Life Podcast Vince speaks to Dave Budge, co-founder and CEO of Jaunt Motors. A car share business which up-cycles iconic 4WDs into electric vehicles allowing people to explore the beautiful and remote corners of Australia without costing the environment. The compelling discussion unravels Dave’s much needed departure from the corporate world and how he came to establish the Jaunt brand which combines his love for land rovers, with his concern for the environment and his innate ability to ‘hype people up about a product’. Vince and Dave explore the importance of electric vehicles being design focused, the value of creating relationships with the individuals and community which support you and ultimately what the future holds for Jaunt and the electric car share industry. Enjoy! Be sure to listen to our next episode featuring London based branding guru Bruce Duckworth! https://jauntmotors.com/ http://designyourlife.com.au/See omnystudio.com/listener for privacy information.

Nov 3, 2019 • 1h 9min
Designing cities of the future with Usman Haque
In episode 24 of the podcast we speak to Usman Haque, founding partner of Umbrellium – an architecture and design company that builds urban technologies that support citizen empowerment and engagement. This insightful conversation unpacks how Usman began his career, how he ended up where he is today and his experiences along the way. Vince and Usman touch on the future of our cities, how they should be designed and why ultimately, they need to go beyond being smart and be engaging. For over 20 years Usman has used the skills he developed through formal architecture training to engineer and design not only physical spaces but the software and systems that bring them to life. Before creating Umbrellium, he launched Thingful.net, a search engine for the Internet of Things, as well as the IoT data infrastructure and community platform Pachube.com, which was acquired by LogMeIn and subsequently Google. Usman has received a number of exemplary accolades such as the 2008 Design of the Year Award (interactive) from the Design Museum, UK, 2009 World Technology Award (art), Japan Media Arts Festival Excellence prize and the Asia Digital Art Award Grand Prize.Enjoy! Stay tuned for the next episode of Design Your Life featuring Juant Motors co-founder and CEO, Dave Budge. https://www.umbrellium.comhttp://designyourlife.com.au/https://www.frostcollective.com.auSee omnystudio.com/listener for privacy information.

Sep 30, 2019 • 60min
Ben Evans, London Design Festival co-founder and Director.
Design Your Life podcast E023 with Vince Frost in conversation with London Design Festival co-founder and Director, Ben Evans.One of the most influential people on the London design scene, Ben Evans co-founded the London Design Festival with Sir John Sorrell in 2003. Now in its seventeenth year, the festival has grown from 45 events and exhibitions to around 400, with over 2,000 international design businesses taking part and audiences from 75 different countries reaching almost 600,000.A true Londoner, Ben has dedicated his life to the arts. He has been a Governor of the University of the Arts London and since 2017, he has been Chairman of the Mayor’s Cultural Leaders Board, a statutory advisory board to the London Mayor, and he was awarded an honorary degree from the Royal College of Art, where he graduated in 1989.For Ben, design is an “infinite number of stories to be told”. In this episode, Ben talks about the power of design as storytelling, the crisis of design education and the potential repercussions of a looming Brexit. Stay tuned for the next episode of Design Your Life featuring Umbrellium co-founder Usman Haque. https://www.londondesignfestival.com/See omnystudio.com/listener for privacy information.

Aug 13, 2019 • 53min
Andrew Simpson, Industrial Designer & founder of Vert Design, with Vince Frost
Design Your Life podcast E022 with Vince Frost in conversation with industrial designer and founder of Vert Design, Andrew Simpson.From glassblower to boat maker, eye-wear inventor to car designer and Chopper customiser, Andrew Simpson’s design career gives Jony Ive a run for his money. From the intimately hand-crafted to mass-produced industrial products, the range of Andrew’s output is phenomenal. He works across all aspects of industrial design, strategy and craft, including industrial and medical products, ceramics, furniture, lighting, consumer electrics, wearable tech, eye-wear, shelters and automotive parts, to find meaning and value in design. Born in Darwin, Andrew grew up in Sydney. A poor student but a natural maker of things, he found his fit as an industrial designer at a young age and after brief spells glassblowing and designing medical products, he founded Vert Design in 2005. Andrew’s experimental approach has led to a great diversity of design within Vert, where the expertise he’s gained through self-initiated projects has informed work with all sorts of leading Australian and global brands. In this episode, Andrew talks about his love of designers, designing for disability, the things he’d most like to design but hasn’t got around to yet, and his maddening habit as to believe that everything could be designed better. Stay tuned for the next episode of Design Your Life featuring London Design Festival co-founder and director, Ben Evans.http://www.vertdesign.com.au/https://www.frostcollective.com.au/See omnystudio.com/listener for privacy information.

Jul 30, 2019 • 52min
Sir John Hegarty with Vince Frost
Design Your Life podcast E021 with Vince Frost in conversation with British advertising legend and all-round creative luminary, Sir John Hegarty. One of the most successful, awarded and respected men in advertising, John is an international luminary of the creative scene. A household name in London, he’s an uncompromising creative person, accomplished author, rule-breaker and game-changer, who has spent six decades generating ideas that have changed the world. John co-founded TBWA in 1973, before starting Bartle Bogle Hegarty in 1982 with his friends and colleagues, John Bartle and Nigel Bogle. He was creative director of BBH for 30 years, where he created some of the defining campaigns of the decade, such as Audi’s “Vorsprung durch Technik” and “The Lynx Effect” for Unilever, which turned Lynx into a global bestseller, as well as the infamous ‘launderette’ campaign for Levi’s, which sold over 2 million boxer shorts in one year. In 2007, John was knighted for his services to the advertising and creative industries. In this episode, John talks about idiots in the industry and how the management running the show will inevitably lead to another creative revolution in advertising. “Creative people make the changes”, he says. “They need to come back and fight for what they believe in.” A champion of storytelling, a master of challenging the status quo and a true ideas man; on the list of inspiring creative people, he’s at the top. Stay tuned for the next episode featuring Andrew Simpson, Industrial Designer & founder of Vert Design.https://www.thegaragesoho.london/abouthttps://www.frostcollective.com.au/See omnystudio.com/listener for privacy information.

Jul 9, 2019 • 49min
Andrei Dolnikov, Architectural Visualiser and Orthodox Hasidic Rabbi with Vince Frost
Design Your Life podcast E020 with Vince Frost in conversation with Andrei Dolnikov, Russian-Australian Interior Architect, Architectural Visualiser and Orthodox Hasidic Rabbi. Andrei Dolnikov came to Australia as an 11-year old Russian immigrant with nothing but his family, $2,000 and a Persian rug. After graduating art school in Australia, he made the pilgrimage to Israel where he spent six years living in Jerusalem studying to become an Orthodox-Hasidic Rabbi, rediscovering the spiritual roots that he had been denied while growing up in the Soviet Union. Now, Andrei is a visionary creative leader who specialises in bespoke, considered and memorable architectural images. He started his own business in his spare room in a small Sydney apartment, jokingly referred to as “Suite 9”, after working as a visualiser in Pittsburgh (USA). He has since guided Binyan – a now international studio with locations all over the world – to its place as a leader in the field. In this episode, Andrei reveals his story of discovering his spiritual roots, creating a business in a 2-bedroom apartment while studying full time, working as a practicing rabbi and caring for a wife and two kids. He shares how bringing together the “seemingly contradicting” threads of his life are what excites him most, and how he himself strives to break stereotypes by being a living contradiction: “I want to be the Hasidic *and* the hipster.” Stay tuned for the next Design Your Life episode featuring British advertising legend Sir John Hegarty!binyan.com.aufrostcollective.com.auSee omnystudio.com/listener for privacy information.

Jun 27, 2019 • 48min
Anthia Koullouros, Naturopath and Founder & CEO of Ovvio Organics, with Vince Frost.
Design Your Life podcast E019 with Vince Frost in conversation with Anthia Koullouros, Naturopath, Herbalist, Author, Educator and Founder & CEO of Ovvio Organics. Anthia began her pathway to Naturopathy as a 12-year-old child when she discovered the book How To Get Well, written by Paavo Airola in 1971. Growing up in a strictly clean-eating Greek household, she spent her youth mixing herbs and potions to cure all sorts of common ailments for her family and friends. After studying architecture for 9 months at university, Anthia made the switch to Naturopathy after meeting an influential family friend who practiced the therapy, and at the age of 22, she launched her own practice. Today, Anthia Koullouros is the founder & CEO of Ovvio Organics, a naturopath, herbalist, author and educator, determined to make good health simple. Using hand-blended, certified organic teas and tisanes, liquid herbal tonics and elixirs and refreshingly honest nutrition advice, Anthia has helped clients become well and happy for over 24 years.In this episode, Anthia explains how she feels like she was “born into the job” of natural therapy. She recounts her personal journey of learning how to “not let fear run the race” and to trust yourself when running a business. Anthia reveals her secrets for living well, where she discovered that: you have to work on yourself as much as your business, that you need to become comfortable with the uncomfortable parts of life, and advocates a slow-living approach where we are not controlled by our reactive impulses to fear. Stay tuned for episode 020 featuring Founder & CEO of Binyan Studios, Andrei Dolnikov.ovvioorganics.com.aufrostcollective.com.auSee omnystudio.com/listener for privacy information.


