

The Next Big Idea
Next Big Idea Club
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday.
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Episodes
Mentioned books

Aug 18, 2021 • 42min
JOYFUL: Ingrid Fetell Lee and Adam Grant on the Objects That Make Us Happy
Conventional wisdom tells us that real joy comes from within: from exercise or meditation, acts of service or the way we look at the world — pretty much anything except material possessions. But author/designer Ingrid Fetell Lee offers a different take in her book “Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness.” Last season, Ingrid sat down with Next Big Idea Club curator Adam Grant to discuss the powerful relationship between the way we feel and the objects that surround us. Turns out we can harness that relationship to live healthier, happier lives. If you haven’t heard this episode before, you’re in for a treat. And if you have heard it before, there’s never a bad time to be reminded that joy is all around if you know where to look.

Aug 11, 2021 • 1h 1min
CULT OF WE: How WeWork's CEO Vaporized $40 Billion
Adam Neumann, handsome, clever, and rich, with a comfortable home (eight of them, actually) and a happy (if slightly hyperactive) disposition, seemed to unite some of the best blessings of existence; and had lived forty years in the world with very little to distress or vex him.In the summer of 2019, he was presiding over the most valuable startup in America: WeWork. To the cynical, it was a glorified desk rental company. To Adam, it was the company that would “elevate the world’s consciousness,” broker Middle East peace, build offices on Mars (presumably with the staple WeWork perks: ping pong, cold brew, free beer), and turn Adam into history’s first trillionaire. But then the searing sun of reality melted the wax that held his wings together, and he plummeted to earth, the value of his company going up in smoke behind him, like a contrail.The story of Adam’s spectacular rise and calamitous fall is the subject of a new book called “The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion.” It was written by two Wall Street Journal reporters, Eliot Brown and Maureen Farrell. Their real-time coverage of Adam’s erratic behavior and flagrant self-dealing helped to hasten his demise. In this episode, they speak with Mike Isaac, author of “Super Pumped: The Battle for Uber,” about hubris, greed, tech culture, and bad judgment.

Aug 4, 2021 • 47min
BREATH: Is Deep Breathing the Secret to Long Living?
We do it 25,000 times a day, but most of us rarely give breathing a thought. Author James Nestor says we’re missing out on one of the most powerful pathways to health and happiness. He leads Rufus through the ins and outs of intentional breathing, revealing its potential to clear our minds, heal our bodies, and help us achieve incredible things.

Jul 27, 2021 • 1h 12min
DRUNK: Can Alcohol Make You More Creative, Sociable, and Attractive?
Do we have alcohol to thank for civilization? The answer, according to Edward Slingerland’s new book, “Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization,” is a resounding yes. Edward, who’s a professor at the University of British Columbia and self-proclaimed “philosophical hedonist,” says that far from being an evolutionary fluke, our taste for alcohol is an evolutionary advantage — one that we’ve relied on for millennia to help us lead more social, creative, and pleasurable lives.

Jul 21, 2021 • 1h 11min
DEATH, SEX & MONEY: Anna Sale Talks About Hard Things
A lot of us run away from tough conversations. Anna Sale runs toward them. For nearly a decade, as the host of the podcast “Death, Sex & Money,” she has been having searching conversations about “the things we think about a lot and need to talk about more.” Now, in her new book, “Let’s Talk About Hard Things,” she blends reportage and memoir to reveal how speaking openly (and listening attentively) can fortify our relationships. That may sound simple, but as one of the book’s reviewers observed, “As vaccinated people begin to have joyous reunions with friends and family, after a year of isolation and Zooms, many of us are realizing that we’ve forgotten how to talk about the easy things, let alone the hard ones.” In this conversation, Anna — with her trademark warmth, curiosity, and candor — reminds us how to have those difficult conversations.

9 snips
Jul 14, 2021 • 58min
THE BOMBER MAFIA: Malcolm Gladwell on Warfare, Audiobooks, and the Future of Storytelling
In this engaging discussion, Malcolm Gladwell explores the moral complexities of warfare through the lens of his new book, The Bomber Mafia. He shares fascinating anecdotes about the ambitious pilots who dreamed of precision bombing to minimize casualties. Malcolm contrasts the idealism of Haywood Hansel with the stark realism of Curtis LeMay, highlighting a pivotal shift in military strategy. He also delves into the emotional power of audio storytelling, illustrating how it can evoke feelings beyond the written word.

Jul 7, 2021 • 55min
EFFORTLESS: Embrace the Easy Option
Teddy Roosevelt once said that nothing is worth doing “unless it means effort, pain, and difficulty.” And to that bestselling author Greg McKeown says, “Baloney!” There’s no denying that hard work often leads to positive results, but it can just as easily lead to exhaustion, apathy, and burnout. In his script-flipping new book, “Effortless: Make It Easier to Do What Matters Most,” Greg asks: “What if instead of pushing ourselves to — and in some cases well past — our limit, we sought out an easier path?” And in this easy-going conversation with author Jon Acuff, he shares some of the answers he’s come up with.

Jun 30, 2021 • 50min
HIGH CONFLICT: How to Defuse Any Squabble (Amanda Ripley & Susan Cain)
Have you ever lain awake at night, obsessing over a conflict with a colleague or a relative or a politician you’ve never met? That’s what journalist Amanda Ripley calls high conflict. If good conflict is the kind of friction that’s serious and intense but that leads somewhere useful, then high conflict is the kind of friction that gives you rope burn. It’s bitter, all-consuming, unproductive — and worst of all, once you find yourself embroiled in high conflict, it’s almost impossible to get out. Luckily, Amanda has been studying up on the tools you need to break free, and in this episode, she shares those tools with Next Big Idea Club curator Susan Cain.

Jun 23, 2021 • 1h 14min
EXTENDED MIND: Want to Get Smarter? Try Thinking Outside of Your Brain
Annie Murphy-Paul, a science writer and author of "The Extended Mind," shares groundbreaking insights on enhancing intelligence beyond traditional brainpower. She discusses how offloading memories onto tools like phones and interacting with our surroundings can boost cognitive abilities. The importance of bodily sensations and gestures in decision-making is emphasized, revealing that movement and collaboration can unlock deeper thinking. Annie advocates for embracing external resources to overcome the brain's limits and reimagine how we learn and create.

Jun 16, 2021 • 58min
DELUSIONS: How Self-Deception Can Help You Flourish (Shankar Vedantam & Daniel Pink)
Is it really so bad to be a little bit delusional? Not according to Shankar Vedantam. In his new book, “Useful Delusions: The Power and Paradox of the Self-Deceiving Brain,” he argues that we tell ourselves lies in order to live. We believe our marriages will last, even though there’s a fifty-fifty chance we’re headed for divorce. We trick ourselves into thinking our children are extraordinary because if we saw them for who they really are — average, disobedient, smelly — the body blows of parenting would be more than we could bear. In this candid conversation with Next Big Idea Club curator Daniel Pink, Shankar says wide-eyed delusions aren’t bad for us. In fact, self-deception is part of being a well-adjusted human being.


