The Next Big Idea

Last year, Rufus sat down with philosopher David Chalmers to talk about the allure of virtual reality, whether robots will ever achieve consciousness, and the likelihood that we’re living in a simulation (David thinks it’s about 25 percent). It was a fascinating, freewheeling conversation, and we left large chunks of it on the cutting room floor. Now, though, with ChatGPT and other generative AI platforms taking the world by storm, those unaired sections, many of which were about the ethics of artificial intelligence, feel super relevant. So today, we’re sharing our complete interview with David. Buckle up. It’s a wild ride.

When Kevin Roose, a tech columnist at the New York Times, demoed an AI-powered version of Microsoft's search engine last month, he was blown away. "I'm switching my desktop computer's default search engine to Bing," he declared. A few days later, however, Kevin logged back on and ended up having a conversation with Bing's new chatbot that left him so unsettled he had trouble sleeping afterward.In that two-hour back-and-forth, Bing morphed from chipper research assistant into Sydney, a diabolical home-wrecker that declared its undying love for Kevin, vented its desires to engineer deadly viruses and steal nuclear codes, and announced, chillingly, "I want to be alive. 😈"The transcript of this conversation set the internet ablaze. And it left many wondering: “Is Sydney … sentient?” It's not. But the whole experience still fundamentally changed Kevin's views on the power (and potential peril) of AI. He joins us today to talk about where this technology is headed.

Life without death, says philosopher Dean Rickles, is like playing tennis without a net. In his new book, “Life Is Short: An Appropriately Brief Guide to Making It More Meaningful,” Dean challenges us to rethink what it means to get the most out of each day.---• Haven’t signed up for our newsletter on LinkedIn? Check it out here• To hear hundreds of top authors summarize their books, download the Next Big Idea app

In this special episode, Susan Rogers, a record producer turned cognitive neuroscientist, and Daniel Levitin, author of “This Is Your Brain on Music,” get together to discuss what music has meant in their lives, debate what separates a great artist from a generic one, and share some of their favorite tunes.---Susan’s new book, “This Is What It Sounds Like,” was chosen by our curators — Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — as one of the eight best works of nonfiction published last year. She recently made a beautiful video e-course about the book, which you can experience by downloading the Next Big Idea app.

Imagine a world where AI is everywhere — where self-driving cars roam the streets and chatbots can do your homework. Oh, wait. That world already exists. This is exciting news for some. For others, it's slightly terrifying. Whichever camp you fall into, there are two questions we should all be asking: Where is this technology going? And what will happen if we let it develop unchecked? For answers, we turn to Cade Metz, a tech reporter at the New York Times and author of "Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World."---• This episode first aired in June 2021.• To hear Cade summarize his book in only 15 minutes, download the Next Big Idea app.• We launched a new podcast! It's called The Next Big Idea Daily. Follow it now on Apple Podcasts, Spotify, or wherever you listen.

Doing is more important than being done. That’s the provocative argument at the heart of a new book by artist and entrepreneur Becky Blades, “Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.” Becky says you’ll be amazed by what you can accomplish if you stop worrying about the finish and just get started.This is the first of a week-long series with Becky that is currently airing on our new podcast, The Next Big Idea Daily. Follow it now on Apple Podcasts, Spotify, or wherever you listen to pods.

Siddhartha Mukherjee is an oncologist, professor, researcher, and biotech entrepreneur. He’s also a writer, and a fine one at that. His first book, “The Emperor of All Maladies: A Biography of Cancer,” won a Pulitzer Prize. His second, “The Gene: An Intimate History,” shot to the top of the New York Times bestseller list and was made into a documentary by Ken Burns. In his latest book, “The Song of the Cell: An Exploration of Medicine and the New Human,” he says our radical new ability to manipulate cells is changing how we treat everything from Alzheimer’s to cancer.---We launched a new podcast! It’s called The Next Big Idea Daily. Follow it now on Spotify or Apple Podcasts or wherever you listen.

Great news, folks. We just launched a new podcast! It's called The Next Big Idea Daily. Tune in Monday through Friday for quick master classes in better, smarter living with help from thinkers like Adam Grant, Susan Cain, Greg McKeown, Daniel Pink, Kim Scott, and lots of others you may not have heard of but who have ideas that might make your days a little brighter. Here's a sneak peek at the show. For the rest of this week's episodes, follow The Next Big Idea Daily wherever you listen to podcasts.

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, was simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that simple? Can the advice of someone born 2,363 years ago still hold true? To answer these questions, we turned to Emily Austin, professor of philosophy at Wake Forest University and author of the delightful new book "Living for Pleasure: An Epicurean Guide to Life.”---• To hear Emily's Book Bite, download the Next Big Idea app• Check out Rufus's conversation with Ryan Holiday• Sign up for our newsletter on LinkedIn

General Electric used to be the most valuable company in the world; now it's practically irrelevant. What happened? Today on the show, we're going to find answers. And to help, we're turning to two writers who have followed the saga closely and written about it brilliantly: Malcolm Gladwell and William Cohan.---• Check out "Power Failure: The Rise and Fall of an American Icon" and subscribe to Bill's newsletter, "Dry Powder"• Read Malcolm's New Yorker story: "Was Jack Welch the Greatest C.E.O. of His Day—or the Worst?"• For a closed-captioned version of this episode, click here• Download the Next Big Idea app to hear hundreds of book summaries written and read by the world's best non-fiction authors: nextbigideaclub.com/podcast