The Official SaaStr Podcast: SaaS | Founders | Investors

Maya Colato, VP of Customer Experience at Mapistry, discusses the pivotal role of Customer Advisory Boards (CAB) in fostering engagement and gathering valuable feedback. She shares practical steps for building a successful CAB, emphasizing mutual benefits and actionable insights. Maya highlights the importance of diverse perspectives and active listening in selecting members and managing relationships. Listeners will gain strategies to enhance participation without causing burnout, ultimately driving product development and business growth.

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray. Full video: https://youtu.be/L4oRfut9ufI Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it's the joy of closing deals and celebrating with your colleagues? It's been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we've discovered since working remotely? Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office. Full video: https://youtu.be/ohe10zViLdw Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

Tom Clayton, the CRO of Bill.com, shares valuable insights on achieving billion-dollar success for SaaS companies. He discusses effective strategies for creating multiple revenue streams and highlights the role of analytics and innovative pricing models. Clayton explores the differences between horizontal and vertical growth strategies and shares the importance of partnerships in expanding revenue. He emphasizes the need for creativity and strategic collaborations to enhance market position while balancing organic and inorganic growth.

Yancey Spruill, CEO of DigitalOcean and former leader at SendGrid, shares valuable insights for startup founders navigating high growth. He emphasizes the significance of structured processes and prioritization to overcome chaos in scaling. Yancey highlights common pitfalls and offers strategies for maintaining focus on long-term goals. He also discusses the evolving responsibilities of leadership in managing high burn rates, ensuring that founders are well-equipped for the complexities of expansion.

Join marketing experts Katrina Wong, VP at Segment, and Jeffrey Yoshimura, CMO at Snyk, as they unveil marketing secrets for hypergrowth. They dive into the challenges of category creation in tech and share insights on data-driven strategies. Discover how to build vibrant user communities that boost conversion rates and the value of experimentation in marketing. With a focus on collaboration between marketing and sales, they emphasize the power of storytelling in crafting compelling messages that resonate.

In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1.

Hayden Brown, CEO of Upwork, shares her journey in leading a public company with 75% of its workforce made up of freelancers. She dispels common myths about freelancers, emphasizing their reliability and the ability to build a strong company culture with them. The discussion highlights practical strategies for integrating freelancers into teams, enhancing creativity, and adapting to a flexible work environment. Brown argues that incorporating freelancers can lead to a more agile and productive organization, ready to thrive in today's dynamic landscape.

Joe Thomas, CEO of Loom, shares insights on leveraging asynchronous communication for massive growth. He presents compelling case studies that illustrate how companies have transformed their sales processes, won talent wars, and enhanced employee experiences. Discover the principles behind these successful strategies, as well as the benefits of improved candidate engagement through asynchronous video in hiring. Joe emphasizes the untapped potential for businesses that embrace these modern work methods, all while avoiding burnout.

SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace.