The Places We'll Go Marketing Show

In this episode, Kathleen talks about the importance of relating her work back to psychology, owning who you are and grabbing life by the horns. Who is Kathleen Saxton? Kathleen Saxton is a Managing Director at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe. Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government’s Speakers For Schools program.

In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone.   Who is Thomas Barta?   Thomas Barta is the world’s leading expert on marketing leadership.   A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer's success. No wonder some call him: The Marketers’ Coach.   He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.

In this episode, Jess Myers talks about the importance of loving the brand you work for, how mentoring influenced her career and how her childhood led her to becoming so successful.    Who is Jessica Myers?   Jessica is a member of the Metro Bank Executive Committee, having joined in November 2019 to build the Bank’s first-ever Brand and Marketing function. Her role focuses on shaping Metro Bank’s brand strategy, building transformational marketing capabilities, and investing in brand and marketing communications that exemplify the brand to drive business growth.    Jessica is a brand and marketing specialist, with a track record of leading brands through transformational change. Before joining Metro Bank she led the RBS Brand team, with responsibility across its 10 portfolio brands. Prior to this, she held various brand and marketing roles at Commonwealth Bank of Australia in Sydney and has also worked at American Express

In this episode, Carrie reveals what first made her launch Rise at Seven and what made her become such a successful marketer and entrepreneur.   Who is Carrie Rose?   Carrie Rose, 27 year old co-founder and CEO of leading search-first creative agency Rise at Seven. Rise disrupted the search industry just 18 months ago, winning Missguided on the spot without a pitch for presenting a search-first approach to creative. The story spread, attracting other disruptor brands that wanted a creative approach to their search strategies including Pretty Little Thing, My Protein, Made.com, Game, Playstation, ODEON and more.   Now a multi-million pound agency, we operate across London, Sheffield and US/ Carrie vlogs her journey building a global agency in public over on YouTube. She recently featured on campaign magazines 30 under 30 list and voted rising star by content marketing association.   Carrie co-founded Rise at Seven alongside Stephen Kenwright in June 2019 taking a lead on our creative content marketing offering, Digital PR and social media strategy. Having worked in SEO for over 7 years and won multiple awards for her creative campaigns and digital PR executions – Carrie spotted an opportunity and a gap to make creative work for search.

In this episode, Fran gives advice to entrepreneurs just starting out, why she started Lightbulb Sessions and what she wants her legacy to be   Who is Francesca James?   Francesca is the founder of the Great British Entrepreneur Awards and community. With a background in publishing and events, Francesca is passionate about telling the stories of entrepreneurs in an effort to support and champion their endeavours.   Founded in 2013, the Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the United Kingdom.   The Awards have celebrated some outstanding entrepreneurs who have gone on to become household names. Now with events in eight cities in Wales, England, Scotland and Northern Ireland, the awards receive around 3,000 applications annually.

In this episode, Ed talks about having a good work/life balance, feedback culture and how to be a player instead of a victim   Who is Ed Smith?   Ed has CEO and GM experience in media, advertising and technology, as well as, extensive experience in the Marketing world.   He was part of the Mt.Buller Resort Management Board and Australian Alpine Enterprise, operators of Falls Creek and Mt.Hotham ski resorts.   Not for profit member of the board of trustees of Make A Wish UK, former director of Make A Wish Australia.

In this episode, Raja talks about the importance of always learning, how we need to view customer loyalty and the mistakes he made when starting his career.   WHO IS RAJA?   A transformative business leader with substantial senior management experience across different geographies around the world.   Raja has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard.   He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation.

In this episode, Ellie gives advice to those trying to find their way in the world, reveals what her big breaks were and talks about the steps she took to get to where she is today. Who is Ellie Norman? An energetic and versatile marketing leader with over 16 years experience in fast moving complex commercial environments including 4 years in Media / Telecoms & Entertainment Marketing and 8 years in Automotive Marketing. Ellie is someone who has experience of managing ‘challenger’ brands within their categories across multiple routes to market in multi-franchise environments. With an insatiable appetite to bring sustainable change and transform brands into benchmarks she successfully leads both internal and agency teams to work to levels of excellence with a genuine positive ‘can do’ attitude to deliver the business demands through high-impact marketing campaigns. With drive and intuition she thrives working in diverse and challenging environments, and as a cheerleader of econometrics has a proven track record of commercial acumen, whilst staying focused on the strategy.

In this episode, David shares when he felt most alive, what he thinks it means to be alive and the importance of inner work. Who is David Smith MBE? David is a Nike Athlete, Speaker, Writer and Coach, he has competed internationally in several sports including GB Rowing & British Cycling. David has over come tremendous adversity and now shares both his experience in high performance sport and his first hand experience of fighting for his life with a rare tumour. Pushing both mental and physical boundaries in the hope to inspire others to live a flourishing life. Key Takeaways To be fully alive is to be in the now The greatest challenge to mankind is to be 100% in the now Time is finite Inner work is most important Chasing gold is ludacris

In this episode, Suki talks about diversity and inclusion in the work place, trying to evolve yourself and the importance of wellbeing. Key Takeaways Diversity and inclusion in the work place Importance of wellbeing Positive energy Post-traumatic growth Greatest emotion is love Equation for business transformation Who is Suki Thompson? A passionate entrepreneur and transformational business leader. She loves her work and her ambition is to help support, lead and shape the modern business and marketing environments. Suki is passionate about driving company and industry transformation through new models, ways of working, improved cultures, with wellbeing and resilience at their heart. She is also a charity Campaigner in Cancer and Mental Health, as well as a proud mum.