Wealth Formula by Buck Joffrey

Gold bugs love to float the idea of bringing back the gold standard, tying the value of the U.S. dollar to a fixed amount of gold. On the surface, it might sound like a great way to return to “sound money.” But if you dig a little deeper, it’s full of problems that would likely take us backward rather than forward. First, let’s talk about deflation, one of the scariest economic forces out there. Economist Richard Duncan and others warn that a gold standard would likely send us straight into a deflationary spiral.  Think of it this way: when prices drop, businesses make less money, wages fall, and people stop spending. It’s a vicious cycle that can turn a recession into a full-blown depression.  This is exactly what happened during the Great Depression, and a gold standard would lock us into this kind of problem again by tying the economy’s hands behind its back. Then there’s the issue of economic growth. The modern economy moves fast—faster than gold supplies can keep up. By tying our money to gold, we’d basically put a chokehold on progress.  Businesses wouldn’t be able to invest or hire as easily because the money supply would be so tightly constrained. In short, we’d be stifling innovation and economic expansion just because there isn’t enough gold to go around. The reality is that today’s economy is far more complex than it was back when the gold standard was in place. We’ve faced massive shocks like the 2008 financial crisis and the COVID-19 pandemic, and the government’s ability to respond quickly was critical.  The Federal Reserve was able to pump money into the economy when it was needed most. Under a gold standard, that would be impossible. We’d be stuck, watching recessions deepen with no way to cushion the blow. And finally, the logistics of actually going back to a gold standard? Nearly impossible. The government would have to buy massive amounts of gold to back the current money supply, which would be chaotic and insanely expensive. It would be a transition full of confusion, and it could tank the economy in the process. My guest on Wealth Formula Podcast this week advocates for a slightly different approach then a gold standard—a gold-collateralized bond. Her idea is to use the Federal Reserve’s gold reserves as collateral to allow the U.S. Treasury to borrow more cheaply.  She envisions it as a product for investors, similar to TIPS bonds (which protect against inflation). Even if you’re not a gold bug, this concept actually makes a lot of sense. It would give the Treasury access to low-cost borrowing while providing investors with a stable, gold-backed product—offering some of the benefits of gold without the downsides of a full gold standard. She’s written a book on the idea and shares it with us on this week’s show. 05:43 Introduction to Judy Shelton and Monetary Policy 11:43 The Concept of a Gold Standard 14:32 Proposing Gold-Backed Bonds 17:55 Investor and Government Benefits 20:44 The Role of Gold in Inflation Protection 23:40 International Monetary Reform and Trade 26:45 Criticism and Support

Buck discusses the intersection of financial success and health, emphasizing the importance of longevity medicine. He introduces the concept of a proactive approach to health, advocating for education and empowerment in disease prevention. Buck also unveils his Longevity Roadmap course, designed to help individuals understand their health and prevent diseases, ultimately aiming to enhance their quality of life alongside their financial well-being.

Buck and Zulfe discuss the current state of the real estate market, economic indicators, and the Federal Reserve’s policies. They explore the implications of institutional investments in real estate, the potential for a soft landing in the economy, and the impact of global factors on commodities like gold and silver. The conversation also touches on the speculative nature of Bitcoin in the context of political developments. 00:07 Introduction and Current Events 03:37 Real Estate Market Insights 11:01 Economic Overview and Federal Reserve Policies 18:10 Market Reactions and Predictions 25:01 Global Economic Factors and Commodities

We’re now in the 4th quarter, and our investor club will have one last chance to leverage a 60% bonus depreciation on multifamily properties this year. If you haven’t signed up for the investor club yet, be sure to do so, as I will be sending out information on this opportunity in the next few days. While tax benefits are a major reason to invest in real estate, there are many other reasons to enter the market soon. After a period of uncertainty, I believe we’ve entered a growth phase in the real estate cycle, even if it isn’t obvious to everyone. The market is showing clear signs of recovery, making apartment building investments more attractive than they’ve been in over a decade. Despite recent economic turbulence, the U.S. economy has held up better than expected. Inflation is cooling, growth is stabilizing, and real estate is benefiting. Big money is returning, lenders are easing back in, and the gears of the market are finally turning again. For those who’ve been on the sidelines, I truly believe now is the time to jump back in. As always, the key to real estate is making smart buys in the right locations. While some areas are oversaturated, others are thriving with job growth and migration. Cities like Austin, Charlotte, and Phoenix, where tech and business sectors are booming, are absorbing new housing supply with ease. Demand for rentals in these high-growth cities remains incredibly strong, so vacancy isn’t a concern in the markets that matter. Furthermore, multifamily properties have never been more attractive to institutional investors. People will always need housing, and with homeownership still expensive, rental demand continues to rise. Even with new units hitting the market, the long-term outlook is solid, driven by a nationwide housing shortage. As interest rates stabilize, transaction volumes are expected to increase, unlocking liquidity and driving prices up. But remember, the best deals happen when you buy at the right time. You have to beat the froth. Prices are favorable now, but they won’t stay that way for long. We’re seeing a slowdown in new construction, with starts down 45% from pre-pandemic levels. By 2026, fewer new properties will come to market, tightening supply and driving stronger rent growth and higher occupancy rates. Getting in now positions you perfectly for when the market heats up. Look at cities like Phoenix, Dallas, and Tampa—economic vitality and population growth are fueling demand and supporting rent growth. Even major cities like New York and Los Angeles, which struggled during the pandemic, are bouncing back as people return to urban areas. The opportunity is clear: markets with strong job growth and migration are primed for outperformance. If you identify these high-growth areas early, you could see significant returns as the market recovery gains momentum. This is no longer just about surviving a tough period—it’s about thriving. By focusing on regions with booming economies, rising populations, and a persistent housing shortage, you’re setting yourself up to capitalize on the next wave of growth. The market is moving, and multifamily investments are where the smart money is. Those who act now will be the ones to come out on top. That’s it for my take. This week’s guest on the Wealth Formula Podcast will share his thoughts on the topic as well. He’s a real estate economist and consultant who writes for U.S. News & World Report, so tune in to hear his expert perspective! 07:33 Introduction to Real Estate Trends 14:43 Current State of Single Family Homes 18:01 Multifamily Market Dynamics 21:09 Impact of Climate Change on Housing 24:09 Demographic Shifts and Migration Patterns 26:03 Election Policies and Real Estate 28:04 Technology’s Role in Real Estate 30:58 Changes in Real Estate Commissions

Buck reflects on the importance of memories over material possessions. He emphasizes that true wealth lies in the experiences we share with loved ones, which create lasting happiness and bonds. Through personal anecdotes, he illustrates how investing in memorable experiences, such as attending events with family, yields a tremendous return on investment in terms of emotional fulfillment and relationship building.

Buck and Zulfe explore different investment strategies, emphasizing the unique challenges high-income earners encounter in building wealth. They examine key economic indicators, focusing on inflation and jobless claims, while analyzing how markets are reacting to recent data. The conversation also covers the political landscape, considering its potential impact on the economy and the uncertainty surrounding upcoming elections and their effects on fiscal policies.

This week’s podcast will feature a highly requested replay of the webinar hosted by Rod Zabrieski on a concept we call the Wealth Accelerator. Now, you’ve probably heard Investment Advisors say there’s no value in permanent life insurance, often suggesting: “buy term and invest the difference.” But why do they say that? Is it really in your best interest? Well, not necessarily. The money used for these types of policies typically comes out of investment portfolios—portfolios that pay advisors based on assets under management. So, there’s a built-in conflict of interest. It’s the same reason they often steer you away from alternative investments. But here’s the truth: Permanent life insurance designed as Life Insurance Retirement Plans (LIRPs) can provide tax-free retirement income and estate planning strategies. These are tools the wealthy have used for years to engineer and grow their wealth. Rod breaks down exactly how this works, and I think you’ll find it both insightful and empowering. If you’d rather watch the webinar or access the slides, head over to WealthFormulaBanking.com. Now, one group that I believe can particularly benefit from the Wealth Accelerator is doctors—people who, during residency, watched their peers jump into the workforce while they were stuck, earning little or nothing. I talk to these folks every day. They’re earning well now, but many feel like they’re behind because of those lost years. The Wealth Accelerator could be exactly what they need to level the playing field and regain a sense of financial security. Of course, this applies to anyone who got a later start financially.

Drawing on personal experiences and psychological concepts, Buck encourages listeners to adopt a growth mindset and overcome mental and financial obstacles to achieve their aspirations. He emphasizes that age should not be a barrier to personal growth and transformation.

Buck and Zulfe discuss the ongoing challenges in the housing market, the implications of recent labor market data, and the current state of financial markets. They explore the historical context of housing shortages, the impact of regulatory hurdles, and the surprising strength of the labor market despite concerns about inflation. They also touch on investment strategies, including exposure to Bitcoin through ETFs, and the overall optimistic outlook for the stock market.

You can disagree without being disagreeable—yeah right. Not these days! We’re stuck in this tribal mentality, where it’s less about what you believe and more about toeing the line of your “team.” It’s as if we’ve traded rational, independent thought for this knee-jerk reaction of following whatever beliefs our group holds. But here’s the thing: If we want to get back to having real, meaningful conversations, we’ve got to break out of this mindset. Let me take you back to an example of what real debate used to look like: Gore Vidal and William F. Buckley Jr. These two guys were as far apart politically as you can get. Vidal was the quintessential liberal intellectual, and Buckley, the conservative firebrand.  Their debates in the late ‘60s were intense, and yeah, they got personal—at one point, Buckley called Vidal a “queer” on live television, and Vidal shot back with “crypto-Nazi.” Not exactly what we’d call polite conversation. But underneath all that heat, there was substance. They were engaging with real ideas. They weren’t just parroting talking points from their respective teams; they were thinking, challenging, and sharpening their viewpoints in the process. Now, look at the political landscape today. It’s less about the exchange of ideas and more about shutting down the opposition. We’ve all seen it—whether it’s on Twitter, cable news, or even around the dinner table. People shout over each other, throw labels, and end up more entrenched in their beliefs than before. America is divided in a more violent way that it has been since the 1960s. But it doesn’t have to be this way. Take a cue from Ronald Reagan and Tip O’Neill. These two were on opposite sides of just about everything. Reagan was the conservative icon, and O’Neill, the liberal Speaker of the House. They fought tooth and nail during the day over policy, but when the work was done, they’d grab a drink together.  They didn’t see each other as enemies. They saw each other as people who cared about the same things—just from different perspectives. Imagine that today! Even when they fiercely disagreed, they kept it about the issues, not about taking personal jabs or making it a win-lose situation. The big takeaway from relationships like Reagan and O’Neill or Vidal and Buckley is this: They didn’t let their differences destroy their conversations—or their respect for one another. Somewhere along the way, we forgot how to do that. Today, it feels like the second someone hears an opinion that challenges their beliefs, they immediately go into attack mode. Why? Because we’re not listening to understand; we’re listening to respond. When you actually listen to someone you disagree with, you’re not just doing them a favor—you’re doing yourself a favor. You’re growing. You’re sharpening your own beliefs. You’re gaining perspective. And believe me, this isn’t some fluffy feel-good idea—it’s a practical skill that will make you smarter, sharper, and more resilient in everything you do. Look, I get it. It’s comfortable to stay in our echo chambers, where everyone agrees with us, and we don’t have to challenge our views. But that’s a fast track to intellectual stagnation. When you never engage with opposing viewpoints, you stop thinking for yourself. You end up just repeating what your group believes, instead of critically evaluating the ideas you hold.  So, how do we start having these real conversations again? It starts with a mindset shift. First, we need to drop the notion that every conversation is a battle to be won. It’s not. In fact, the minute you go into a discussion with the mindset of “winning,” you’ve already lost the opportunity to learn something.  Second, we need to be willing to ask ourselves hard questions. Am I holding this belief because I’ve thought it through? Or am I holding it because it’s what my tribe believes? There’s nothing wrong with questioning your own stance. In fact, it’s how you grow. Let’s bring it back to basics: Independent thought. Listening to understand, not just respond. And most importantly, disagreeing without being disagreeable. If we can do this—if we can step away from the tribal mentality and start thinking for ourselves again—we’ll not only elevate the quality of our conversations, but we’ll also become better, more thoughtful people in the process. Why do I bring this all up? Well, this week’s guest on Wealth Formula Podcast is a lot more liberal than me and, while I agreed with some of his ideas, others left me completely befuddled. But, rather then react violently, I did my best to try to learn his perspective as an expert on real estate policy and challenged him where I thought necessary. 09:50 What is the National Housing Conference? 12:21 Current Housing Market Challenges 15:49 The Impact of Rent Control and Price Fixing 22:01 First-Time Home Buyer Assistance Programs 28:24 Insurance Challenges in Real Estate 34:47 Strategies for Increasing Housing Supply