

Wealth Formula by Buck Joffrey
Buck Joffrey
Financial Education and Entrepreneurship for Professionals
Episodes
Mentioned books

Jan 22, 2023 • 1h 5min
352: You Can Live A LOT Longer Than You Think
What is all this wealth stuff for anyway? I have spent the last 15 years trying to accumulate wealth. It wasn’t until about two years ago that I decided to start spending it.
Why? Well, there were some major changes in my life and it made me think about mortality. Don’t worry…my health is great. But everyone has to die someday right?
Before this realization, I was doing what pretty much all responsible professionals do. I was working hard and wouldn’t spend much money on myself. In hindsight, I’m not sure what I was waiting for. I probably should’ve tried to spend more on myself in my 20s and 30s and had some more fun.
Of course, I can’t change that now. But what I can do is to start enjoying life and trying to figure out how to stay feeling young as long as possible so I can make up for lost time.
The good news for all of us is that there is an abundance of science and technology growth in the field of longevity and it’s developing fast.
We know so much more than our parents did on what to eat, how often to eat, how to optimize exercise and…what supplements and prescription drugs appear to lengthen not only lifespan, but more importantly, healthspan.
There is so much information out there that it is also a time to be careful. Just think about all the money fraudsters can make off people by selling them the fountain of youth.
As a physician myself (not practicing), I have spent a lot of time trying to understand what’s real and what’s not. Some of my friends and investors in our own community have pivoted their careers to the practice of longevity medicine. They know more than me.
One of these guys is Dr. Rob Hamilton. Rob spoke at our last Wealth Formula event and seriously blew the audience away with his presentation. He is an encyclopedia of knowledge in the field of longevity and my guest on Wealth Formula Podcast this week.
If this stuff is new for you, I urge you to start looking into what’s out there. After all, what’s the point of accumulating wealth if you don’t have a long healthy life to enjoy it?
Whether you are already on that journey or are interested in learning more, you will want to listen to this podcast. I’m biased because of my interests, but I think you might find this to be one of the most useful podcasts you’ve ever listened to in your life.
Doctor Rob Hamilton attended the University of Colorado for both his undergraduate degree (in Electrical and Computer Engineering) and medical degree. He completed residency in Emergency Medicine at the University of California in San Diego.He worked in a variety of settings including serving as part-time faculty at the Stanford University Emergency Department, but eventually moved to Redding, CA, where he has served the North State Region since 2002 as an Emergency Physician at Mercy Medical Center Redding and St. Elizabeth’s Community Hospital in Red Bluff, CA.
He has also held a variety of administrative roles, including Medical Director of the MMCR ED and ultimately Regional Director of the North State Region for his medical group. In his capacity as an Emergency Physician he held a faculty appointment through the University of California Davis School of Medicine.
After taking care of thousands of patients in the Emergency Department, Dr. Hamilton realized one of his goals was to help his patients avoid the ravages of aging and the disease that followed. He pursued advanced training in Age Management Medical Education and worked with Cenegenics San Francisco. Dr. Hamilton completed additional Fellowship Training in Anti-Aging and Regenerative Medicine as well as Stem Cell Therapy. He was awarded a Ph.D. honoris causa in Regenerative Medicine from the PanAmerican University of Natural Medicine. To this day he continues to attend conferences and seek additional advanced training to improve and hone his practice and skills.
He partnered with the innovative direct primary care practice, Prestige Urgent Care, in Redding California to start Prestige Regenerative Medicine in 2015 and provides affordable care for patients across Northern California seeking his expertise in improving their lives and prolonging their health span. Dr. Hamilton now oversees the course of care and treatment protocols administered by all Prestige Regenerative Medicine providers nationwide.
Shownotes:
The Five Pillars of Anti-aging Medicine.
What is Chronobiology?
How important are diet, nutrition, and supplements?
Are there potential “anti-aging” medical interventions available today?

Jan 15, 2023 • 36min
351: Seeking Discomfort in Life and Business
If you read business or entrepreneurial books you are probably sick of people telling you that you have to take risks and get uncomfortable. I get it.
But what are you doing to take risks and to get uncomfortable? After all, it’s really the only way to grow in your career or in your life.
These concepts apply to everything. Think about all the things you didn’t do in life but would like to. Maybe you should try to do some of those things? After all, what’s the purpose of wealth? It is to have the freedom to focus on self-actualization.
Need an example? Well, I never learned to swim as a kid. I remember my older brother and sister going to swim lessons. I would go with my mom to drop them off. But I was terrified of anything but the baby pool.
When it came my turn for swim lessons, I declined. And, unfortunately, my parents didn’t push back. So, I spent a good chunk of my adult life not being able to swim and it bothered me.
As an adult, I tried private lessons on numerous occasions. I wasn’t afraid of the water anymore. I just couldn’t figure out how to move in the water.
I had given up until 5-6 years ago when I heard Tim Ferris talking about having a similar experience as an adult who couldn’t get swimming down. He also had multiple trainers who failed to get him functional in the water. That is until he met Terry Laughlin, the creator of the Total Immersion (TI) Technique. Tim said that Terry got him swimming laps by the end of a week.
Well, I had to give this a try. So I reached out to Terry who lived in upstate New York. As it turned out, he had end-stage cancer and hadn’t been doing lessons for some time. However, he had just finished chemo and was feeling a bit better so he invited me out anyway.
So a few weeks later, I was at Terry’s house out east in his training pool. The way Terry taught me was very easy and methodical. And believe it or not, by the end of the day, I was swimming. I stuck around for another day but had to get back to work. I figured I’d come back in a few months to get down the only part that I still struggled with—breathing. I wish I had stayed. Terry passed away just a couple of months later.
So now I can swim, but not long enough to do laps for exercise. I still can’t breathe. I tried another TI instructor, but it wasn’t the same. Terry was a master.
The point of this story is to illustrate getting uncomfortable to get over a lifetime full of anxiety and self-consciousness about being unable to swim. All I had to do was find the right instructor and be uncomfortable for a day.
You could probably apply this to things in your life. What have you been avoiding for the last few decades? Is it time to confront these things and move on with your life? You’d probably feel better. And if it’s something you need to do physically, well, you aren’t getting any younger either.
My guest this week on Wealth Formula Podcast has a unique take on risk and discomfort. He suggests that we should constantly be seeking discomfort in our lives. Maybe he’s right. Listen in and see what you think!
Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses and communities to realize that potential regardless of the circumstances.
From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow over 50 companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world.
Today, Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times and Forbes.
Based in Colorado, Sterling is a proud uncle of three and a passionate adventurer that can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. Maybe you’ll even join him for the next adventure – and discover the breakthrough results you’re looking for. He’ll have your back, #NoMatterWhat.
Shownotes:
How Sterling’s journey started
How does one determine what type of discomfort can help them move ahead?
Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What
https://www.sterlinghawkins.com/

Jan 8, 2023 • 39min
350: Reagan’s Budget Director Forecasts Rocky Roads Ahead
We are in a unique period of time with the economy. We know something is going to declare itself soon enough but have no idea when or what it will look like.
This time it’s not just the contrarians. Everyone is predicting some kind of trouble in the coming months ranging from a mild recession (Biden) to an all out zombie apocalypse.
Even the big brain contrarians differ on what lies ahead. Jim Rickards sees a rapidly coming deep recession followed by the Fed capitulating its hawkish stance.
Nomi Prins forecasts a deep recession as well but sees the markets as relatively shielded because of a great distortion between the real economy and the financial markets as the Fed caters to what the markets need to grow.
My guest this week on Wealth Formula Podcast, David Stockman, differs from both Rickards and Prins. He believes that the Fed will not reverse its course regardless of recession and he also believes that what Prins describes as a distortion between financial markets and the economy will not last and that, rather, a great catchup will see the equity and real estate markets correct in significant fashion to reflect the fledgling economy.
David Stockman was Ronald Reagan’s budget director and was in Washington through hyperinflation and the Paul Volker years. He has also spent a significant time on Wall Street in his career. He knows what he’s talking about.
But so do Nomi Prins and Jim Rickards. None of them are dummies but they can’t all be right. That’s just the nature of the period that we are in. The best any of us can do is to study what the economic gurus are saying and try to make decisions based on what we can conclude for ourselves.
Listen to my interview with David Stockman HERE. And, if you haven’t done so, go back and compare these opinions with those of Rickards (episode 348) and Dr. Nomi Prins (episode 339). They all make sense but they can’t all be right.
Let me know what you think!
David Alan Stockman (born November 10, 1946) is an American politician and former businessman who was a Republican U.S. Representative from the state of Michigan (1977–1981) and the Director of the Office of Management and Budget (1981–1985) under President Ronald Reagan.
Stockman was born in Fort Hood, Texas, the son of Allen Stockman, a fruit farmer, and Carol (née Bartz). He is of German descent, and his family’s surname was originally “Stockmann”. He was raised in a conservative family; his maternal grandfather, William Bartz, was a Republican county treasurer for 30 years. Stockman was educated at public schools in Stevensville, Michigan. He graduated from Lakeshore High School in 1964 and received a BA in History from Michigan State University in 1968. He was a graduate theology student at Harvard University from 1968 to 1970.
He served as special assistant to United States Representative and 1980 U.S. presidential candidate John Anderson of Illinois, 1970–1972, and was executive director, United States House of Representatives Republican Conference, 1972–1975.

Jan 1, 2023 • 31min
349: The Next BIG Technology
The new year makes me think about how things keep changing so rapidly (including my age). For those of us who went to high school in the era of pay phones, it is a truly remarkable trajectory and it makes me wonder what the next few decades will unfold.
There are so many technological advances in Science and Technology that have already laid the foundation for a completely different world. As a former practicing physician, I can’t help but be excited about things like longevity science and potentially eradicating killer diseases such as cancer and cardiovascular disease
If you think that sounds far-fetched for the next decade, I would disagree. All those billionaires who made their money in tech now realize that they are getting older and will die someday. They don’t like that idea and now a ton of their money is going into research to battle death.
But how quickly can we get there? The problem in making those kinds of estimations is that we don’t know what other tools will be available to accelerate the work that needs to be done.
One of those tools that will play a major role in revolutionizing healthcare and pretty much everything else in our lives will be artificial intelligence (AI). AI sounds scary but we are already using some of it today. Think of the app WAZE which calculates shortest drives based on traffic etc. Just like this application sneaked into our culture, I think you will see a ton of new technologies like this in several fields. One day you’ll see it all around you.
Anyway, Artificial Intelligence is an exciting science and to help us learn more about it, I have an expert in AI on this week’s Wealth Formula Podcast. This is fun stuff that you might consider investing in. Listen now!
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and a professor of marketing at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab and the CDL Rapid Screening Consortium, a faculty affiliate at the Vector Institute and the Schwartz-Reisman Institute for Technology and Society, and a Research Associate at the National Bureau of Economic Research. Avi’s research focuses on the opportunities and challenges of the digital economy.
Along with Ajay Agrawal and Joshua Gans, Avi is the author of the Globe & Mail bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence.
He has published academic articles in marketing, statistics, law, management, medicine, political science, refugee studies, physics, computing, and economics. Avi is a former Senior Editor at Marketing Science. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award. He testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising. His work has been referenced in White House reports, European Commission documents, the New York Times, the Economist, and elsewhere.
Shownotes:
What is Artificial Intelligence?
The disruptive economics of Artificial Intelligence
What are the big opportunities using AI that are out there right now?
Power and Prediction: The Disruptive Economics of Artificial Intelligence

Dec 25, 2022 • 42min
348: Jim Rickards: Inflation, Interest Rates and the Supply Chain
I hope you all had a wonderful Christmas! As we head into the last week of the year there is much to reflect upon.
The last few years have been absolutely bonkers. If someone had told me in mid-2019 that a global pandemic would happen, and the world would be practically paralyzed for the next two years I would never have believed it.
Oddly, during 2020-2021, the stock and real estate markets did great! Historically low interest rates made cheap money abundant for investors and, for that reason, the markets paradoxically rose as the real economy actually shrunk.
Nomi Prins talked about this phenomenon on one of our past shows—“The Great Distortion” refers to the decoupling of financial markets with reality.
While monetary policy made asset prices rise, fiscal policy contributed to inflation. Certainly, supply chains created problems of low supply. But helicopter money gave people extra money to spend and a huge injection of liquidity directly onto Main Street.
The fact that we have been dealing with high inflation, therefore, should not be a surprise. It’s simply policy chickens coming home to roost. And when there is high inflation, rates must go up and that’s exactly what happened.
What happens next is the big question. The Fed has never raised interest rates over 400 percent in 9 months. Usually, a small change in interest rates isn’t really accounted for in the economy for about six months.
The economy and inflation have clearly slowed down but what happens in the next few months will be very interesting. Will we indeed have a deep recession? And if we do, does the Fed reverse course on its hawkish stance?
Interest rates will probably not go back to zero anytime soon. But remember, investors have always made money regardless of absolute interest rate percentages. There were investors making a lot of money even when interest rates were double digits. We just need a stable interest rate environment to get back to business and I do believe that will happen in 2023.
That’s my take on where we are now and what may happen. That said, as Yogi Berra said, “It’s tough to make predictions, especially about the future”.
All we can do is to watch and wait and hopefully educate ourselves a bit. That’s what this podcast is about and that’s why this week I interviewed one of the smartest people you’ll ever meet on these topics: Jim Rickards.
You won’t want to miss this show. LISTEN NOW!
James Rickards is the Editor of Strategic Intelligence, a financial newsletter, and Director of The James Rickards Project, an inquiry into the complex dynamics of geopolitics + global capital. He is the author of The New Case for Gold (April 2016), and two New York Times best sellers, The Death of Money (2014), and Currency Wars (2011) from Penguin Random House. He is a portfolio manager, lawyer, and economist, and has held senior positions at Citibank, Long-Term Capital Management, and Caxton Associates. In 1998, he was the principal negotiator of the rescue of LTCM sponsored by the Federal Reserve. His clients include institutional investors and government directorates. He is an Op-Ed contributor to the Financial Times, Evening Standard, New York Times, and Washington Post, and has been interviewed on BBC, CNN, NPR, C- SPAN, CNBC, Bloomberg, Fox, and The Wall Street Journal. Mr. Rickards is a guest lecturer in globalization and finance at The Johns Hopkins University, The Kellogg School at Northwestern, and the School of Advanced International Studies. He has delivered papers on risk at Singularity University, the Applied Physics Laboratory, and the Los Alamos National Laboratory. He is an advisor on capital markets to the U.S. intelligence community, and the Office of the Secretary of Defense, and is on the Advisory Board of the Center on Sanctions & Illicit Finance in Washington DC. Mr. Rickards holds an LL.M. (Taxation) from the NYU School of Law; a J.D. from the University of Pennsylvania Law School; an M.A. in international economics from SAIS, and a B.A. (with honors) from Johns Hopkins. He lives in New Hampshire.

Dec 18, 2022 • 31min
347: China is Cashless…Are We Next?
As you know, we have an Automatic Teller Machine offering and you can take a look at it at WFVelocity.com
I’ve personally been invested for 6-7 years without issue. That’s not surprising as the use of cash continues to increase in the US.
The biggest risk to investing in this type of asset is obvious—the end of cash.
Is it possible? Yes of course it is. In fact, I would say that there is a high probability that we will be a cashless society. China is there already.
However, we are not China. There are many differences inherent in Chinese culture and government that made it easier for a cashless society to evolve quickly.
And what does a cashless society in the United States look like anyway? I keep hearing people talking about central bank distributed ledger tokens replacing cash. In my view, that doesn’t really make sense. The only thing I see here is the advantage of blockchain technology over the SWIFT system.
Most US dollars are already digital. Central bank digitized dollars, in my view, would really be there to upgrade current technologies.
Cash is important to our society because it allows some level of money transfer that is truly private. Imagine if every penny you spent was tracked by the government. I bet you wouldn’t like that.
Of course lawmakers know that as well. Therefore, despite all of the speculation about the role of decentralized digital dollars, there is no active legislation in congress that suggests that this is going to happen anytime soon.
We will probably eventually be without cash but it’s not going to happen overnight. The end of cash is, in my view, a generational change that will need to have the support of citizens. That day is not here.
But don’t take my word for it, listen in to this week’s Wealth Formula Podcast to hear my discussion on this topic and more with an expert on financial technology.
Martin Chorzempa, senior fellow since January 2021, joined the Peterson Institute for International Economics as a research fellow in 2017. He gained expertise in financial innovation while in Germany as a Fulbright Scholar and researcher at the Association of German Banks. He conducted research on financial liberalization in Beijing, first as a Luce Scholar at Peking University’s China Center for Economic Research and then at the China Finance 40 Forum, China’s leading independent think tank. In 2017, he graduated from the Harvard Kennedy School of Government with a masters in public administration in international development.
Chorzempa is author of The Cashless Revolution: China’s Reinvention of Money (PublicAffairs, October 2022). He has been quoted in the Wall Street Journal, New York Times, Washington Post, Financial Times, MIT Technology Review, and Foreign Affairs.
Shownotes:
How did China successfully switch to a cashless system in an extremely short period of time?
Government visibility on cashless transactions
The role of future potential “super apps” in the US

Dec 11, 2022 • 39min
346: What’s the Big Deal about DeFi?
The cryptocurrency markets have been crushed and don’t be surprised if they go even lower once the full extent of the FTX meltdown is realized.
However, it’s clear to me that this in no way is the end of cryptocurrency. Believe me, I’ve been around crypto long enough to have seen it declared dead several times over. It won’t happen.
The reason for this is that behind cryptocurrency is a technology. It’s not just tulips. Tulips didn’t do anything. Underlying crypto assets lies decentralized distributed ledger technology that will change our world.
Ok…so you’ve heard me and others make that statement before and it might be getting old. So, I think it’s important to go into more detail and highlight examples of what this technology can do.
Decentralized Finance (DeFi) is a major revolution that is happening now. It is still in its infancy but it is pretty clear that this technology represents the future of banking and really all market transactions.
But why is it advantageous? This is an important question. You can easily be fooled by people selling you “tokens” while they are raising money for real estate or other assets. Tokenization does not replace good operations. In reality, most of these offerings are just marketing gimmicks. Just because your shares are represented by a token doesn’t mean a lot.
There are clearly advantages to tokenizing assets in the sense that they can be traded and potentially provide more individuals access to things in which they might not otherwise be able to invest.
But there are a lot of kinks to be worked out. And while I believe in the technology, the current state of DeFi is still fraught with charlatans and Ponzi schemes. A major reason this is possible is that few DeFi projects are purely decentralized. When someone is in charge, that’s not decentralization.
It’s a complicated topic so I asked someone knee-deep in the DeFi world to help us understand it a bit better. You should know a thing or two on this topic as it will enter your world sooner or later. So make sure to listen to this week’s episode of Wealth Formula Podcast!
Alex Vergara is a Community Lead and Founding Member at EarthFund, the decentralized platform for a better tomorrow.

Dec 4, 2022 • 41min
345: Should You Consider Buying Franchises in this Economy?
It’s cold outside…even in Santa Barbara. The real estate markets are especially frozen now and will continue to be at least for the next couple of months into the new year.
Why is this happening? Real estate, more than any other investment, is highly dependent on interest rates. Right now, there is simply too much volatility for reasonable underwriting. To be clear, it’s not HIGH interest rates that are the problem. It’s moving goalposts. All markets hate uncertainty.
That said, we need to keep deploying money to keep up with inflation. I know a lot of people are sitting on cash which isn’t a terrible idea. But just know that in the process you are losing 7-8 percent buying power on an annual basis.
My own strategy has adjusted to this current reality. I’ve started looking at businesses as investments. In the right hands, businesses can provide streams of income that exceed cash on cash of real estate acquisitions.
Indeed, if you bought your own business chances are that your return on capital would project out to about three years. Larger businesses will have smaller multiples.
You see it’s all about risk and reward profile of any investment. The reason large apartment building tend to trade at cap rates slightly below the mortgage rate is because they are extremely stable assets with few moving parts. Businesses inherently have more moving parts and, therefore, you should be rewarded for taking a bit more risk.
I’m different from many of the podcasters in the personal finance podcast ecosystem because I started out as an entrepreneur. In fact, I started 3 multimillion-dollar businesses before I ever got into real estate syndication.
In other words, I know a thing about starting businesses. That said, evaluating and buying businesses is a different skill set altogether. Zulfe Ali who you may have met at one of our last couple of meetups used to run a sovereign wealth fund and spearheaded acquisitions of multiple billion-dollar companies. That’s a different level of expertise in business acquisition and that’s why I’m following his lead.
To be clear Not everyone should be an entrepreneur. My friend Jorge Newberry and I once talked about how you are most often born an entrepreneur and it’s often a curse for people around us.
So if you are not an entrepreneur but are interested in investing in businesses, what should you do? Well, you can look for private acquisitions to invest in passively. We have one of those coming up this week!
But if you want to get your hands dirty, you might consider looking into franchises. Franchises often provide the guardrails for people who are not natural entrepreneurs and/or want a greater level of support.
This week’s guest on Wealth Formula Podcast is an expert at matching people with franchise opportunities. Listen in. This could be something you might get interested in and end up finding your next calling!
One of America’s Top Franchise Consultants, Host of Kim Daly TV on YouTube, Author, Speaker, Thought Leader, and Franchising ExpertFor the past 20 years Kim Daly has been helping entrepreneurs, investors, and stuck 9-5 professionals take control of their lives and step out of the corporate cycle by investing intelligently in the franchise businesses and become “franchisepreneurs.” She is an international best-selling co-author of Franchising Freedom and the founder and host of the Kim Daly TV YouTube channel.
Before becoming a franchise consultant Kim was an entrepreneur and highly sought after consultant in the health and fitness industry working with brands such as Denise Austin, Dr.Denis Waitley, Gold’s Gym and eDiets.com. She is the creator of “The Daly Plan” – a millionaire mindset coaching program that enabled her to build the largest franchise consulting business in the history of franchise consulting in 2012. She aspires to be the most influential and motivational voice in the franchise industry. Kim is a mom of two teenage boys. She is passionate about fitness and nutrition. She lives on the beach in Southern New Hampshire where she loves to ski in the winter and workout year round.
Shownotes:
How is the current economy affecting businesses?
Can you own a business and be completely passive?
How challenging is it to own and operate franchises?
What is the good thing about franchising?

Nov 27, 2022 • 39min
344: Ask Buck: 11/27/22
Happy Holidays everyone. I’m very thankful for you Wealth Formula Nation! It is a great pleasure for me to serve you as clarifier-in-chief at Wealth Formula.
Listen in to this week’s edition of Ask Buck. We talk about real estate depreciation issues, asset protection and more!
Don’t miss it!

Nov 20, 2022 • 30min
343: Ask Buck: November 2022
It’s been a while but this week’s episode of Wealth Formula Podcast is the latest “Ask Buck” episode.
As you know, most of the time I interview other people so I don’t get a chance to talk to you directly. These episodes are great for learning. In fact, go back and listen to the last 10 “Ask Buck” shows and you will know as much as I do about personal finance!
This week we have questions about multifamily investment opportunities, the Theory of Population Collapse, and bonus depreciation. Make sure to tune in!


