Firing The Man

Episode 110Josh Dittrich is a visionary entrepreneur, seller, investor, advisor, husband, and father of five. Most recently, he built and sold two e-commerce businesses for 8 figures and was recently featured in a Business Insider article about how he did it. This has inspired him to write the book "Aggregator Navigator: The Ultimate Guide to Maximizing the Exit of Your Amazon Brand" to demystify the process of selling to an aggregator. He is also the founder of BrandedSeller.com, helping Amazon Sellers strategize and maximize their exit. His team also provides stunning low-cost video and listing content. Listen to this episode to exit your Amazon business like an 8-figure entrepreneur![00:01 - 06:30] Opening SegmentLet’s get to know Josh DittrichHis humble beginnings and journey to e-commerceThe reason he decided to go full-time as an entrepreneur[06:31 - 16:38] Eight-Figure ExitJosh talks about his primary fear when he left the corporate worldThe steps he took to grow a business that became an 8-figure exitThe hardest part in starting an e-commerce business[16:39 - 21:37] Product DevelopmentJosh reveals the business model that his team followedWhy you should know your market shareThe reality about launching a new product[21:38 - 30:35] Unique Value PropositionThe importance of the Unique Value PropositionThe right time to sell an ecommerce businessWant some Amazon refunds? Check out GetidaPromo code: FTM400[30:36 - 43:15] Deal StructuresThings to consider when hiring a brokerHere is a lesson about structuring a deal you don’t want to missCharacteristics of a good buyer according to Josh[43:16 - 49:42] Max Dollars for Your BusinessJosh gives a sneak peek of book!He talks about his main motivation for writing the bookAre you a good fit with Josh’s company and its services?Find out here[49:43 - 52:45] Closing Segment Know more about Josh in the Fire Round!Connect with Josh! Links belowFinal words Tweetable Quotes:“Once you figure out a system and a process that work, you have to double down on that.” - Josh Dittrich“Rather than growing for the sake of growing, continue to focus on growing profitably.” - Josh DittrichResources mentioned:AmwayeBayJungle ScoutAlibabaBook: Good to GreatEmail pr@brandedseller.com or josh@brandedseller.com to connect with Josh or follow him on LinkedIn. Check out their website to know more about their services. ------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 109In this episode, we talk about our experience in owning a warehouse for our ecommerce business and why you should consider building or buying one too. For instance, it offers benefits relating to Amazon FBM (Fulfilled By Merchant). If you think however that owning a warehouse is not fit for your business at the moment, you can explore a few alternatives like subleasing a big warehouse, using third-party logistics, and buying a rental property. Listen to this episode and grow your ecommerce business with local warehouses![00:01 - 04:38] Opening SegmentWe introduce our topic for this episodeHow the pandemic affected Amazon warehouses[04:39 - 12:59] Using a Third-party LogisticsWe share our experience about using Third-party Logistics (3PL)How David found a warehouse for his inventoryWhat ecommerce owners should realize about new racking and shelving[13:00 - 20:11] Why Own a Warehouse for your Ecommerce BusinessWe talk about the benefits of owning a warehouseWhat does it mean to turn over an inventory?Ecommerce owners should know this fact about Amazon FBMWant some Amazon refunds? Check out GetidaPromo code: FTM400[20:12 - 31:11] The Costs of Managing a WarehouseWhy set up your shipping templates for 1-2 daysWarehouses are not free and have associated costsHere’s what to doThe forgotten part of the house that can help an ecommerce business[31:12 - 36:07] Alternatives for WarehousesWe weigh in between 3PLs and warehousesYou can explore subleasing warehouse spacesReal estate is another option for ecommerce owners[36:08 - 37:49] Closing Segment Connect with us!Links belowFinal words Tweetable Quotes:“New racking and shelving versus shelving that’s 40 years old essentially does the same thing. They hold cases as long as it’s structurally sound.” - David Schomer“One way to [fire the man] is to pivot and be flexible and keep moving forward. Always move forward and adapt.” - Ken Wilson------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group.  He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.[00:01 - 07:05] Steven’s Path to Becoming an SEO ExpertFrom the Military to an SEO strategistThe Wiideman Consulting Group [07:06 - 21:51] Where to Start for Organic Google Traffic SEO Principles 101  Choosing the right software to manage your websitePrioritize tech, content, visibilityContent strategyMarketing content The importance of user behavior signals [21:52 - 50:13] SEO and Website Traffic is the Long Game Realistic goals for getting solid trafficWant some Amazon refunds? Check out GetidaPromo code: FTM400Small business owner budget allocation for website Recovering a website with low authorityWhere to start[50:14 - 53:11] Closing SegmentKnow more about Steven in the Fire Round Final wordsConnect with Steven using the links below!  Tweetable Quotes:“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn Resources mentionedTools for Marketing Content https://answerthepublic.comhttps://ahrefs.com Steven’s favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael ShaaraPodcast Offer: https://courses.wiideman.com/USE CODE: SEOSTEVE (complimentary access)Connect with Steven Website: https://www.wiideman.com/Instagram: https://www.instagram.com/wiideman/Instagram: https://www.instagram.com/seosteve/Twitter: https://twitter.com/seosteveTwitter: https://twitter.com/wiidemanLinkedIn: https://www.linkedin.com/in/seoexpert/------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 107Eli “The Travel Guy” Facenda is a travel-loving entrepreneur based in Austin, Texas. Eli has visited 35 different countries over the last 3 year while growing two businesses and is passionate about helping entrepreneurs experience more freedom through leveraging credit. In 2021 alone, Eli has been a full-time nomad and has flown on nearly 50 flights for free, many of which have been first class. He has additionally gotten 40+ nights in hotels for free...equating to over $40,000 In free travel this year alone.Listen to Eli and be a travelling entrepreneur as well![00:01 - 05:07] Opening SegmentLet’s get to know Eli FacendaHe shares his very first venture with entrepreneurship[05:08 - 10:58] The Reality About EntrepreneurshipHow Eli saw freedom and opportunity in entrepreneurshipThe reality about pursuing entrepreneurship according to EliSports and military lessons we can apply to entrepreneurship[10:59 - 20:46] How Business Credit WorksHow to leverage your business credit according to EliBusiness owners are underutilizing business creditsHere’s how to address this problemEli weighs in between personal and business credits[20:47 - 29:23] Using Your Credit Points BetterThe many different ways to use your credit pointsWant some Amazon refunds? Check out GetidaPromo code: FTM400Eli shares some practical tips to systematize your spending[29:24 - 35:58] The Best Credit Card For EntrepreneursThese are the cards that you can try now as suggested by EliChoose the right card for you with these tipsBenefits that entrepreneurs should look for in a card[35:59 - 44:02] Cheap PPC in the Ecommerce IndustryHow Freedom Travel Systems supports entrepreneursWe talk about PPC in the ecommerce industryKnow more about Eli in the Fire Round![44:03 - 46:30] Closing Segment Connect with Eli!Links belowFinal words Tweetable Quotes:“To be able to endure that much failure…‘keep playing’ is a big part of what we all have to go through as business owners.” - Eli Facenda“I have a vision, I’ll take the action. I’ll figure out the details later, which can be a good thing and a bad thing.” - Eli FacendaResources mentionedBooksLinchpin: Are You Indispensable?Clarity: Clear Mind, Better Performance, Bigger ResultsThe E-Myth RevisitedEmail eli@freedomtravelsystems.com to connect with Eli or follow him on LinkedIn and Instagram. Visit Freedom Travel Systems to leverage your credit and create a life of freedom!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 106Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry. Learn from Dennis how to get more reviews and customers for your business![00:01 - 04:31] Opening SegmentLet’s get to know Dennis KellyHow Postalytics turned into a fast-growing company[04:32 - 14:44] The Best Time Be An EntrepreneurDennis talks about his fears when he decided to pursue entrepreneurshipHere’s how he overcame all of themWhy Dennis thinks that entrepreneurs should start youngSome sacrifices will also be madeWhat aspiring entrepreneurs should realize about fears[14:45 - 24:16] Why Dennis Invested in a Declining BusinessDennis tells us this story about selling a companyThe importance of digital calendars according to DennisHe explains how direct mail was the predecessor of ecommerce[24:17 - 34:17] Generating Leads From PostalyticsHow entrepreneurs can leverage Postalytics for lead generationWant some Amazon refunds? Check out GetidaPromo code: FTM400Here’s a sneak peek on the backend of Postalytics[34:18 - 47:42] How to Generate More Sales How to get customers to bite your upsell and cross-sell offersIncrease your conversion rates by following these tips from DennisProduct launches can also benefit from direct mails and here’s howHow much should you allocate for direct mail? [47:43 - 51:41] Closing Segment Know more about Dennis in the Fire RoundConnect with Dennis!Links belowFinal words Tweetable Quotes:“As a startup person, I think you always have fears and you have to become comfortable with them. They’re a part of you. They’re not something you can just ignore.” - Dennis Kelly“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis KellyResources mentionedBook: A Soldier of the Great WarEmail dennis@postalytics.com to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 105Take a look back at 2021. How are the goals you set at the beginning of the year? In today’s episode, Ken and David review everything; The good, the bad, the ugly, the goals that they achieved, and what lies ahead for them in the new year.  [00:01 - 02:49] Opening SegmentBack in episode 57, we laid our goals out for 2021Listen to that episode here! [02:50 - 18:12] 2021 Goals We Did and Didn’t Achieve What we achievedKenJoin a new high-level mastermindFocus on diversification off of AmazonBuild a team with the focus on removing tasks from my plateDavidTrim the fat on unprofitable productsTo fire the man What we didn’t achieve Ken: Attend 3 live conferences David: Launch a slam dunk product [18:13 - 31:56] Goals That We’re Carrying into 2022Make one acquisition or do a deep dive on 20 companies in the shopping phaseWant some Amazon refunds? Check out GetidaPromo code: FTM400100% top-line growth across eCommerce brands with a huge focus on driving growth profits and decreasing expensesLong term initiatives Grow the email list to 50,000Focus on building an audience [31:57 - 36:17] 2021 Year End Review  Add another layer of accountability by sharing your goals Goals allow you to focus your efforts. Don’t just stay busy! [36:18 - 37:50] Closing Segment A challenge for the listenersIf you’ve found value in this podcast, please leave us a review Head over to Firingtheman.com and send us a voicemail about your goals for 2022Final words Tweetable Quotes:“In sharing goals, I think whether you're sharing with your business partner, your friends, your mentor, whoever, you just add another layer of accountability.” - Ken Wilson“I think that one thing that's held me back is discomfort. I've been waiting for discomfort to pass… And when that discomfort passes, then it's time. And I don't think I'm ever going to reach that goal, I think there's always going to be a level of risk in leaving your full time job.” - David Schomer“If you're setting goals, and you're meeting every single one of them, then you're not setting your goals high enough or lofty enough.” -  David SchomerResources mentionedFiring The Man Episode 57: Raising the Bar with our 2021 Goals------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 104Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. Learn from Jessica the top email campaigns you can launch for your ecommerce business![00:01 - 05:06] Opening SegmentLet’s get to know Jessica Totillo CosterWhy she’s in love with ecommerce[05:07 - 11:07] Starting a BusinessHow she built Ecommerce Badassery by accidentNot everyone knows what you knowHere’s how to start a businessJessica’s fears in starting a business and how she overcame them[11:08 - 21:50] Making More Money for Your BusinessThe 3 ways to make more money on your businessThe difference between cross-sell and upsellHow to stay consistent with your email calendar[21:51 - 31:19] Encouraging Customers to Buy AgainHow to think of content ideas to send to customersWant some Amazon refunds? Check out GetidaPromo code: FTM400How to get people to buy again without incentives[31:20 - 41:52] Using Email AutomationsWhy Klaviyo is perfect for ecommerce businessesThe email automations to increase revenueHow to become an ecommerce badass like Jessica[41:53 - 47:44] Closing Segment Know more about Jessica in the Fire RoundConnect with Jessica!Links belowFinal words Tweetable Quotes:“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo CosterResources mentionedSELLYBook: Launch (Updated & Expanded Edition)Email jessica.totillo@gmail.com to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 103Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse![00:01 - 06:56] Opening SegmentLet’s get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce[06:57 - 16:54] Modern Ways to Connect With CustomersChloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe[16:55 - 22:41] Tips to Start on Shopify SuccessfullyStart successfully on Shopify with these tips from Chloe!Here’s why you should collect the emails of your customersThe difference between organic and paid advertising[22:42 - 27:25] Facebook Ads vs. Google AdsIf advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?[27:26 - 37:24] How to Survive the Cookie ApocalypseChloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast[37:25 - 45:09] Quality Podcast That Generates MoneyHow to produce a quality podcast when you’re just starting outMonetize your podcast by niching downHere’s howKnow more about Chloe in the Fire Round![45:10 - 47:18] Closing Segment Connect with Chloe!Links belowFinal words Tweetable Quotes:“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas “...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas Resources mentionedPodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: QuietGet in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 102Today, we continue our talk with Travis Chambers, a Forbes 30 Under 30 lister and founder of Chamber.Media. Travis will talk about advertising and how powerful it is in growing ecommerce businesses. Drawing from his own experience, he will share some practical steps to understand Facebook ads better and leverage their power to improve ROI. Listen now and learn how to convert prospects into buyers with Facebook ads![00:01 - 06:21] Opening SegmentWe continue our talk with Travis Chambers of Chamber Media!Why Travis is the Henry Ford of video production[06:22 - 14:51] The Answer to Latest Privacy UpdatesOne of the most cost-effective infrastructure in advertisingThe latest privacy updates have effects on ecommerceTravis shares his insightsWhy significant resources are keys to start a business today[14:52 - 24:39] 7 Facebook Ads that ConvertThe ad types that can help you make more moneyWant some Amazon refunds? Check out GetidaPromo code: FTM400Triple your revenue with these tips from TravisWhat’s sustainable and what’s not?What can we learn from Warren Buffet?[24:40 - 30:09] Why Contact Chamber Media NowTravis talks about the services of Chamber MediaHow Travis can say that a brand is “weak”The secrets to build a powerhouse in the advertising industry[30:10 - 33:22] Closing Segment Know more about Travis in the FIre RoundConnect with Travis!Links belowFinal words Tweetable Quotes:“The only businesses that I’ve seen that become really institutional, big brands...it’s because they figured out advertising.” - Travis Chambers“The most successful founders are never inventors; they are always marketers, in my opinion.” - Travis ChambersResources mentionedUnicornCopy.AIGEICOBook: Man's Search for MeaningGet in touch with Travis by emailing tc@chamber.media or following him on LinkedIn, Instagram, Twitter, and Facebook. Check out Chamber Media to create social video ads that drive full-funnel sales and brand growth. ------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 101Our special guest for today is the Henry Ford of video ads, Travis Chambers. Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.Tune in now and learn from Travis how to create viral videos![00:01 - 06:09] Opening SegmentLet’s get to know Travis ChambersTravis talks about his journey to ecommerce[06:10 - 14:00] Creating Viral VideosThe new way to reach the masses according to TravisTravis reveals how to create a viral video onlineHe talks about his experience running an MMA business[14:01 - 28:01] The 3 Ways to Live LifeWant some Amazon refunds? Check out GetidaPromo code: FTM400Travis shares his experience working 70 hours weekly for the manHe talks about the 3 ways to live your lifeEntrepreneurship is just one!When to leave your current job[28:02 - 33:14] Closing Segment Here’s a rarely talked about topic related to entrepreneurshipConnect with Travis!Links belowFinal words Tweetable Quotes:“At 12, I realized advertising was the blend of the pragmatic and the creative in the arts.” - Travis Chambers“If you’re gonna be an employee and you’re gonna work for a wage, then don’t give your whole effort and soul to the organization. Live your life outside of your job.” - Travis ChambersResources mentionedBooksThe 4-Hour WorkweekThe $100 StartupEmail tc@chamber.media to reach out to Travis or check out his LinkedIn, Instagram, Twitter, and Facebook pages.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show