Firing The Man

Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping.In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies you could apply if you want to succeed as a seller.Ryan King is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries. Skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He graduated from Texas A&M University.[00:01 - 06:25] Opening Segment Ryan King: From pastor to a successful entrepreneur bridging the gap of unemployment[06:26 - 15:09] Race to The TopWhat makes Walmart different from other sales channelsWalmart as a gated marketplaceHow to qualify as a sellerThe products that sell on Walmart MarketplaceWalmart versus Amazon: What to know as a shopper[06:26 - 15:09] How to Succeed on Walmart MarketplaceHow to sell on WalmartApplications are filtered by AI and bots so making sure your details are carefully entered will help with the approvalApply to WFS as it takes time to be approvedBe prepared for advertisingThe challenges encountered by Ryan’s team in creating a seamless Walmart marketplace experienceWant some Amazon refunds? Check out GETIDAPromo code: FTM400[17:08 - 22:14] Closing Segment Ryan talks about the BlueRyse (check out the links below)The Fire RoundConnect with RyanQuotes  “Optimism and persistence set apart successful entrepreneurs from those who give up. If they never got started, they didn't have the optimism, try and give it a shot or and any entrepreneurs going to fail.” - Ryan KingConnect with Ryan King on LinkedIn! Ready to win Walmart.com? Visit https://blueryse.com Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedBookCitizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

This is part two of the episode where Ken and David talk about how to build a solid team. In this episode, the duo shares tips on how they keep policies in place while promoting their desired company culture. Plus hiring ideas that’ll save your time and resources.[00:01 - 13:50] Creating an Efficient Process WorkflowThe systems Ken and David use for an efficient Payroll systemHow to share account access for employees while maintaining the confidentialitySystem and tools for efficient offboardingOperations manager as key to easier onboarding and training processBuilding your company culture[13:51 - 18:52] Hiring and Firing The ManWhen should you fire a team member? How to assess if the interviewee is a great fit for the positionComplete test tasksDefining company culture How the No Asshole Policy helps maintain a healthy working environmentQuotes“When left unchecked, people will not always do the right thing.” “Hiring is a skill set, it's not something that you're naturally going to be good at. And it will develop, you'll improve over time.” Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDATime DoctorWisePaypalRemitlyLastpass Email us --> support@firingtheman.com Leave us a review as it really helps the show!  Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Most successful entrepreneurs don’t do it alone. No matter how passionate they are, they can’t be good at everything. Finding the right team members and making them a winning team is what would help you increase your capabilities and grow your business.In this episode, Ken and David look back at how they started their business, how and where they found the right people who will play a key role in their business growth plus the tools used to manage them remotely. [00:01 - 24:03]  Build a Successful TeamKen and David talks about why they built a teamHire someone who are good at what you're notA list on your to-do list that’s been there for long? You’re not gonna do them, hire someone who will.The duo talks about how they started building a team Outsourcing remotely and finding great talent that's fit to the company culture Running classified ads at local newspaper Internal referrals from team membersWant some Amazon refunds? Check out GETIDAPromo code: FTM400The most valuable members of the teamAmazon Account specialist - responsible for general maintenance of the storeIt's good if you could hire someone with a little bit of experience so they can bring something new to the table or hire someone more experienced than youEmail Marketing Expert20% - 50% of some companies reporting revenue comes from emailEmail marketing is a must do for your businessOperations Manager - helps keep the company on track and identify and implement strategic initiativesKen and David hired this key member when they where between eight to 12 employeesPPC ManagerOther key positions hired are:Social Media ManagerVideo EditorContent EditorWeb Designer ControllerData ScientistIdeal tools that worked for the duo in running a remote team:Slack - used for team communicatino and integrate to other tools such as Google CalendarAsana - a project maangement tool. Great for setting up recurring tasks, workflows and projects that involve multiple people[24:04 - 25:17] Closing SegmentTune in next week for part two of this episode where we talk about onboarding and offboarding, when to hire and fire and all other concerns around this topic.Quotes“In order to free up your time for you to work on the things that you're a superpower, you need to find help.”“If something is on your to do list, and it stays on there for a week, two weeks or three weeks, you're not going to do that. And if there's a multitude of reasons why, that is a perfect opportunity to find to say, identify those types of tasks, and then hire out for those because you're okay, you're not going to do them. And if you do, it's going to be a grind for you and it's going to drag you down.”“If you're selling on Amazon, you have to be good at at PPC.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns.Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   [00:01 - 08:39] Opening Segment Organizing Amazon PPC campaigns with variationsAmazon PPC Automatic vs. Manual CampaignsProven ways to make money on Amazon that isn’t through PPC[08:40 - 17:07] Run Google ads for your Amazon productsCapturing emails by providing valueLevel up your keywords strategy on Google Want some Amazon refunds? Check out GETIDAPromo code: FTM400[17:08 - 22:14] Closing Segment Travis talks about the Profitable Pineapple (check out the links below)The Fire RoundConnect with TravisQuotes “Manual campaigns should be the majority of your campaigns, exact match. Campaigns are scale campaigns. Those are what's going to scale your brand in the most efficient way possible.”- Dr. Travis Zigler “Do not focus on your email sequence on service, do not focus on selling, focus on serving them and solving their problem. And you will not get spam complaints. And you'll actually grow your sales as a result of that.” - Dr. Travis Zigler   Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtwFacebook: https://www.facebook.com/groups/AmazonPPCpros/                     https://www.facebook.com/drtraviszigler/LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

In a cut-throat competition such as e-commerce, how do you make sure you stand out?In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC.Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   [00:01 - 06:04] Opening Segment  Travis shares his story about how he and his wife transitioned from the medical field to e-commerce[06:05 - 19:06] Amazon Strategies for 2022 Amazon PPC in 2022: What has changed in the last years?Understanding Amazon TACos ( total advertising cost of sale) to increase profitability when building a brand How to boost sales on a tight budgetWant some Amazon refunds? Check out GETIDAPromo code: FTM400[19:07 - 30:41] Know Your NumbersConversion Rate vs. Click-Through RateWays on how to increase your conversion rateHow to be a key player on Amazon Prime Days[27:01 - 35:34] Closing Segment Connect with Dr. Travis Zigler and Dr. Jenna Zigler on the link below!Quotes "The key thing is, don't get so obsessed with the revenue number, the top line, get obsessed with the bottom line, that's what really matters in this business. If you're a small seller, when you go to sell your company, the bottom line is what's going to matter." - Dr. Travis Zigler   Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtwFacebook: https://www.facebook.com/groups/AmazonPPCpros/                     https://www.facebook.com/drtraviszigler/LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Mastering a habit takes a lot of self-discipline and focus. But it is in mastering your habits that you could achieve success.In this episode, Blaine Oelkers shares what it takes to truly develop a habit without falling back to your usual routine and procrastinating. We can learn from his experience as someone who’s been working from home for 27 years, how he’s able to push himself forward and kept himself motivated regardless of how he’s feeling physically or emotionally.Blaine is the founder of Selfluence & WYTAYBA (What You Think About You Bring About). Blaine has a degree from Purdue University & Stanford’s Executive program in Entrepreneurship and has been featured as a TEDx speaker. Blaine fired the man over 27 years ago and has been running his own business ever since.[00:01 - 07:03] Opening Segment Welcoming Blaine to the showThe two reasons why Blaine fired the manHow focus is a key to success[07:04 - 24:54] Master Yourself, Master Your LifeThe What You Think About You Bring About (WYTAYBA) mindsetWhat is Guilt Free Hours and how it could bring more meaning to your lifeDiscover when people are normally more productiveThe PDF Method (Plan. Delegate. Focus)Single-tasking versus multi-tasking versus batch tasking: Which is suitable to complete your tasks?Want some Amazon refunds? Check out GETIDAPromo code: FTM400[24:55 - 36:24] Stay Productive Even When No One is WatchingLet’s recap the strategies shared by BlaineBlaine’s productivity tips after working from home for 27 yearsHow to keep yourself disciplined during work from homeWhat he learned from the last pages of Think and Grow Rich[27:01 - 35:34] Closing Segment Build a habit through habit-linkingThe Fire RoundConnect with Blaine on the links below!Quotes  “Do more of what works and less of what doesn't. - Blaine Oelkers “You want to maximize those freedoms [working from home], but at the same time, you got to put in some controls and some self-discipline to make sure that it's productive.” - Blaine Oelkers “When you want to start a new habit, what you do is link it to an existing habit. And then serve some kind of urge.” - Blaine Oelkers  Connect with Blaine Oelkers on LinkedIn and check out his masterclass if you’d like to develop that new habit in 21 seconds, or check his TEDx! Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAEarl NightingalePareto PrincipleBook Think and Grow RichReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Does your lack of funds get in the way of launching a successful business? In this episode, Vance Lee talks about crowdfunding, its advantages, and disadvantages that could help you assess if this is right for you.Vance co-founded the Playground Theory that helps eCom entrepreneurs grow and transform their brands. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.Originally from Canada, now he’s a full-time nomad traveling and living in different countries around the world.[00:01 - 09:21] Opening SegmentVance talks about his e-commerce journeyThe launch of KickstarterVance shares the story of his failed product launches [09:22 - 17:39] Guide to Successful CrowdfundingWhat is CrowdfundingHow can Kickstarters help with your fundingWant some Amazon refunds? Check out GETIDAPromo code: FTM400What happens when your Amazon Ad Campaign goals are not met?[17:40 - 27:00] Grow and Scale with EaseHow to determine a market fit for a productReasons to use crowdfundingWant to try Kickstarter? Here are the things you need to prepare to get funded[27:01 - 35:34] Closing SegmentVance talks about Playground TheoryWhat crowdfunding is notThe Fire RoundQuotes “If I were to be super stubborn about my ideas of how I thought this is going to work, to be able to screen and scale this brand, I probably wouldn't be able to have all these interesting ways to explore if it's going to be more effective, or maybe equally effective, whatever it might be. Just being open-minded to challenging what you know, is going to be super important.” - Vance LeeConnect with Vance Lee on LinkedIn and check out the Playground Theory if you’d like to learn how to launch and scale your brand. Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDABookThe Way of the Superior ManEmail us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

If you take your product packaging for granted, you might be surprised how this affects consumers’ purchase decisions and how much money you are leaving on the table.In this episode, Tom Meyer shares how product packaging could boost your brand awareness, and the timeline and stages of packaging you need to consider.Tom is an Accounting Manager of Shillington Box Company LLC, a manufacturer of corrugated packaging products located in Saint Louis, Missouri, United States. He focuses on helping customers find low-cost packaging solutions that are reliable, sturdy, and environmentally friendly. He is passionate about finding the common link between buyer and seller and is known for delivering an excellent client experience.[00:01 - 08:01] Opening SegmentLet’s get to know Tom MeyerWhy does Tom always go the extra mile for his clients[08:02 - 12:35] All About Product Packaging The different types of packaging and what's suitable for your productTom's focus: Corrugated PackagingWant some Amazon refunds? Check out GETIDAPromo code: FTM400The ideal color combinations for corrugated packagingWhy is packaging important?[12:36 - 26:31] Relationship Between Product Packaging and Consumer Buying BehaviorAt what stage should you start planning product packaging?The importance and benefits of package testingTom shares stories of how packaging impacted his clients' business[33:34 - 37:51] Closing SegmentNeed help with your packaging? Visit shillingtonbox.comConnect with Tom on the links belowThe Fire RoundQuotes “Packaging is so important. Because if you have a good idea, you must have the packaging to go along with it. The packaging can identify your product, it can have a lot of necessary information on there. And it can build a brand image for somebody looking for that item down the road.” - Tom Meyer“Test to make sure that your product gets to the consumer.” - Tom Meyer “Most importantly, where I see people fail out. Number one is that you can have a great idea. But if you don't sell it, it will never be anything more than a good idea.” - Tom Meyer  Connect with Tom Meyer at shillingtonbox.com or email him at tmeyer@shillingtonbox.comSend us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDABookHearts in AtlantisEmail us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Thinking of selling your business? There are a lot of preparations that need to be made before the big day.In this episode, Michael Sirpilla, CEO of Society Brands who just went through a $205 million capital raise with the i80 Group, talks about the things the key considerations when exiting the business. He dives deeper into the reasons why you need to sell, when is the best time to do it, do you need a broker and how to find the best deals.If this is something you’re looking at in the future, definitely tune in for some golden nuggets! Let’s go.[00:00 - 13:49 Opening SegmentLet’s get to know MichaelMichael shares his first entrepreneurial ventureHow he assembles his teamWant to grow your business? Here’s what you need to know[13:50 - 28:45] Be A Part of Something BiggerWhat is Society Brands?The strategy used by the Socitey Brands growMichael talks about Society Brands unique value propositionWhat makes a company a good partner[28:46 - 33:33] Timing is EverythingWant to exit your business? Hear what Michael has to sayWhen is the right time to sell your businessWhat kills a business deal[33:34 - 37:51] Closing SegmentThe Fire RoundConnect with Society BrandsQuotes “If you're trying to grow a business to exponential levels, you can't just do it by yourself, you have to have a team around you.” - Michael Sirpilla “A clean conscience is a comfortable pillow.” - David Connect with Michael through societybrands.comSend us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAEmail us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Even with the impending recession or slow season, your e-commerce business could still continue to grow as long as it’s relevant and is using the right strategies.In this episode, we talk about the different strategies that you could implement in your business to help keep it afloat. It could be cutting costs, proper inventory management, finding the right supplier and partnering with suitable lenders. We’ll also talk about the market outlook so if you’d like to prepare for what’s coming, make sure you tune in till the end. Let’s get started![00:01 - 03:27] Opening SegmentDavid’s forecast on the economic dipIncorporate these tips into your processes and do it on a regular basis[03:28 - 26:16] Let’s Talk About Strategies That Work Be profit margin focusedFocus on high profit-high velocity productsRemove products that do not sellCreate a product timelineDo not be led by your emotionsIncrease your profit by taking advantage of split testingAssess your marketClassify needs versus wantsLook for wasted PPC ads spentRun an entire auditRevisit old campaignsMonthly reports and analyticsWant some Amazon refunds? Check out GETIDAPromo code: FTM400Refinance debt by utilizing different lending options to get the best rateCancel services and subscriptions that are not necessary to run the businessLiquidate slow-moving inventoryCollaboration of the marketing and inventory team is the keyBreak-even analysis[26:17 - 30:39] Closing SegmentWhat is GETIDA and why it’s the duo’s favorite softwareConnect with us!Final wordsQuotes “I think to add products into your portfolio that level it out and minimize your risk, it’ll increase the value of your business, for sure.” “At the end of the day, profit is the name of the game.” Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramGETIDAEmail us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show