Seller Sessions Amazon FBA and Private Label

Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion." should be "his goal was and remains the same: conversion A technical approach of product photography... Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7' umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I'm using 4-5 depending on how much space I need to cover. Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don't have enough light. ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible. Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I'm shooting in a tight laundry room or party, 24mm is barely enough. • However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see). • The wider the lens, the more deformed the subject will be (which is not ideal!) • For super detailed shots, I love to use my 100mm lens www.amz.photography info@amz.photography +1-916-833-6127 WhatsApp (the fastest way to reach me)

This week on Inspired with Bell… Jana Krekic is a certified translator, international keynote speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working not only with various 7 to 9-figure Amazon sellers, but also with multi-national brands/marketplace across the globe. Prior to becoming the founder of YLT, Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 80 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

Recently Sharon launched a Niche product focused on a very specific buyer avatar within the camping niche, and Today on Thursdays with Sharon she shares what she recently discovered about the product listing which is negatively impacting the sales. Sharon put a lot of time into understanding the buyer avatar, understanding keywords with buying intent for this niche, and how she could differentiate the product to appeal to her avatar. A lot of time and money was put into this, But 2 months later and the product is not selling as expected. Sharon shares what she realized she is doing wrong and how she means to fix it.

We have seen a lot of activity in the market for Amazon sellers getting an exit in the past couple of years, but now, things are changing. As buyers are seeing the impact of covid, post covid bump in missed calculations and the impact on logistics and rising costs in raw materials - the landscape is shifting again. A lot of the aggregators and brokers have moved the bar on what they are purchasing and representing in the exit process. Today, Liran Hirschkorn will join me, as we discuss this topic and what to do if you fall between the stalls and how to fuel the growth to make up the gap in being ready for sale.

This week on Inspired with Bell... Shawn Hart has been a lifelong serial entrepreneur, created and sold 17 businesses, sold his first business to make his first million dollars at age 27. He's written two books about business and marketing. Shawn is the co-founder of Post Purchase PRO which focusses full time on helping other Amazon sellers make every customer more valuable and keep them around longer with the only done for you email marketing service specifically for Amazon sellers.

Knowing who your competitors are, what they offer on and off amazon, what their marketing and branding strategies are etc is CRUCIAL and can really help you when developing a brand and or products. On Thursdays with Sharon, Sharon Even gives an overview of what competitor analysis is, why it is important and how it is done.

Amy Wees joins me today to discuss the various options of sourcing from Mexico, China and the USA. With rising material costs and logistics in the toilet, it is always handy to look around at the various opportunities that are on hand. China has the scale and very responsive, this is not always the case in other countries. We discuss this and much more on today's show.

Richard Hollowood and Jim Mann from Close Brothers join me today to speak more in-depth about where to put your money in both the short and long term. We chat about off shore and the pros and cons, Pensions, the difference between Investment Adviser, Wealth Manager and a Relationship Manager. Jim joined Close Brothers in September 2021 to manage a range of global portfolios for offshore institutional and private clients and is based in Guernsey. Jim trained as an equity analyst and worked for Merrill Lynch in London and Boston, USA. He has had extensive experience of running institutional global equity portfolios since 2004. Jim has also worked within a UHNW Family Office, and most recently at BNP Paribas Investment Management. Jim graduated from the University of Exeter with a BSc (Hons) in Mathematical Statistics and Operational Research. Richard Hollowood is a Managing Director based in Guernsey, having joined the organisation in 2006. Prior to joining Close Brothers Asset Management, Richard was a Private Client Investment Manager at Singer and Friedlander for three years and gained over six years of institutional investment experience managing US and Global equities with Mercury Asset Management and AXA Investment Managers.

This week on Inspired with Bell... Janelle Page's career in business and marketing began in elementary when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Most recently, she led the Amazon and online marketplace strategy for one of the largest nutraceutical companies in the world where she was responsible for growing online DTC sales to over $100 million annually. She currently serves as a strategic consultant for companies, has ownership interest in several brands, and is the CEO and co-founder of Unifish, a firm that partners with creators to develop incredible products and build world class brands. Janelle is an outdoor enthusiast who's passionate about calisthenics, mountain biking, rock climbing, hiking, and practicing exceedingly difficult yoga poses. She enjoys spending time with her four children and loves learning, life, and most importantly, people. She is an eternal optimist who believes in abundance, service, tenacity, kindness, discipline, teamwork, and generosity. You can find Janelle on Facebook or Instagram where she eagerly anticipates becoming your friend or visit her website janellepage.com to view her living resume.

Paul Harvey joins me today for an interesting conversation... Amazon operators are in high demand due to the influx of aggregators. But most companies and aggregators are struggling to find good talent. The irony is that most Amazon sellers fail... but still know a lot more than the aggregator's without operational chops and would be an asset to any ecom business. Seller Sessions is now sold out! 10 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6