The Fire Time Podcast
Tim Reed
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific to the business that you work in every day and simple enough to teach you what’s needed to succeed. Do not miss out on The Fire Time Podcast, available for Apple and Droid devices or at www.itsfiretime.com/podcast. The simple and repeatable steps provided will empower you to grow the bottom line of your company and inspire the team that you lead. ABOUT: Tim Reed is the Retail Sales Leader at Fireside Home Solutions in the Pacific Northwest where he helps his team members make it so stupidly easy to buy from them that there is no excuse not to. Starting as individual salesperson in an empty warehouse, he has grown Fireside’s Retail division by millions (after cutting his marketing budget by 90%). Tim has been invited all over the country to teach companies how to market effectively to their customers and sell more than ever before. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim learned “just enough to be dangerous” about sales, marketing, web development, and leadership from years of playing guitar in a failing punk band—which he swears has uniquely qualified him for his job today. Now considered one of the most innovative minds and compelling communicators in the industry, Tim uses his platform to serve others, helping them create clear messages that are wildly compelling to their audiences. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band. CONTACT: tim@itsfiretime.com | www.itsfiretime.com
Episodes
Mentioned books
May 6, 2019 • 50min
5 Things You Need to Survive NSPS
I know that you want to be a winning hearth company that grows every year. In order to do that, you’re always looking to sell more fireplaces. The problem that the impending NSPS is changing everything and there is all kinds of misinformation about what you can and can’t sell, which makes you feel like you’ll never be able to figure it out. That’s just plain wrong because you can’t make purchasing decisions on bad information! I know how it feels to be a dealer that's facing the NSPS, that's why I grabbed Grant Falco (Owner, Falco's) and Chris Neufeld (VP, Blaze King) for this episode to talk through the five things you need to survive NSPS: Believe the facts and not the hype Prepare your 2020 inventory now Be aware of the discounts that are coming Beware of manufacturers who are taking shortcuts Get the latest scoop from HPBA If you have more questions after this episode, we are hosting an NSPS Q & A on Facebook Live (tomorrow morning) to answer all of your questions and here are the details: Tuesday, May 7th 7am PDT (10am EDT) Click here to RSVP Links from today's episode:
HPBA Regional Affiliates (please join your local affiliate group if you aren't already part of one)
Facebook Live Q & A on 5/7/19
Blaze King (Walla Walla, WA)
Falco's (Spokane, WA)
Apr 30, 2019 • 50min
Jerry Isenhour - How to Train and Lead Your Team
Most businesses struggle everyday to find good people, but have no idea how to train them when they come onboard. This leads to burnout, frustration and stress all the way around. In today's episode, Jerry Isenhour (President, CVC Success Group) sits down with Tim Reed to cover how companies need to train their team members if they want them to stick around longterm, and what leaders need to understand about growing a hearth company in the changing landscape. In this episode:
Learn how online training is actually possible in this industry (some techs can be trained in as little as 6 weeks)
Understand what is going through millennials minds when they are searching for a job (and how they can become your highest performing workers)
Discover what every leader needs if they are going to be relevant to their employees (this may not be what you would think)
Don't miss what Jerry has to say about this—he has been helping companies across the country for decades and can help you finally move the needle! Contact Jerry (or sign up for online training that will move the needle for you): jerry@cvcsuccessgroup.com https://cvcsuccessgroup.com
Apr 23, 2019 • 57min
Carter Harkins & Taylor Hill - Why Follow Up Matters
If you're like most hearth companies, you don't have a system of follow up that you use with customers—and it's costing you hundreds of thousands of dollars. In today's episode, Carter Harkins and Taylor Hill (Founders of Closing Commander) stop by to talk about how to create a follow up system that makes you money and maximizes the work that your team does on the sales floor. In today's episode we cover:
Why most companies don't follow up with estimates (its the dirty secret in our industry)
The reason that customers don't remember you like you think they do (which is why you have to follow up)
How many salespeople focus on the wrong end of the funnel (and what it takes to change that)
What it takes to create a world class follow up system (and what kind of results you can see)
You can outpace the competition and stay ahead in your market by mastering the follow up process—the steps in this episode can help you get there. Notes from today's show: Special Offer for 10% off of Closing CommanderCarter Harkins and Taylor Hill - https://sparkmarketer.com Closing Commander Website Video Link for this episode
Apr 16, 2019 • 42min
Brandi Biswell - Grow a Business Bigger than Yourself
If your business feels like a whirlwind that’s out of control then you need to listen to this episode with Brandi Biswell. Brandi is the owner at Flue’s Brothers (Kansas City) where she has built an incredible service business through systems and processes that scale beyond herself. On top of that she is a business coach and consultant through the CVC Success Group for hearth companies all over the country. In today’s episode, Brandi sits down to cover:
Why systems and processes are a must if you want to grow your business (and take undue stress off of your plate)
How her customer service team is trained to win customers (when they are more expensive than the competition)
When you need to “fire the customer” (trust me, you don’t want to miss this)
If you feel like your business is running you and there is no way our then this is for you. You can take control of your business if you are willing to invest in systems and processes. Now most companies in our industry get this wrong, but that means that you have an opportunity to grow further and faster than anyone else out there if you begin now! Connect with Brandi at: brandi@cvccoaching.com https://cvcsuccessgroup.com/brandi-biswell-instructor/ https://www.kcsweep.com
Apr 9, 2019 • 48min
Bradley Hartmann - Deliver Value First
Most salespeople are constantly the same fundamental mistake—they think it's all about them. The problem is that customers can smell it a mile away and stop caring about what you have to say. In this episode of The Fire Time Podcast Tim Reed sits down with Bradley Hartmann (President of Behind Your Back Sales) to walk through 4 principles that will move the needle in the way that you sell to other businesses. These 4 principles can help you win right away:
You are owed nothing, deliver value first (understanding this simple principle can change everything)
Master the question "Why are you different?" (most people crash and burn on this)
Make them look smart (this is a game-changer if you put it to use)
Read to lead (this is the simple truth and most people miss it)
Don't miss this conversation with Bradley Hartmann and learn what you need to transform the way you do B2B sales. Links from this episode: Behind Your Back: What Purchasing Managers Say Once You Leave the Room by Bradley Hartmann The Skeptical Lumberman by Bradley Hartmann (seriously, the best intro to social media ever) The Behind Your Back Podcast Influence: The Psychology of Persuasion by Dr. Robert Cialdini (we called this "Persuasion" in the episode, but this is the book) Connect with Bradley Hartmann at https://www.behindyourbacksales.com
Apr 2, 2019 • 48min
Tim Rethlake - The 7 Habits of Highly Effective SALESpeople (pt. 2)
Picking up where last week's episode left off, Tim Reed and Tim Rethlake (TR²) square off to talk about habits 4-7 from "The 7 Habits of Highly Effective People" (by Dr. Stephen Covey) through the lens of a sales professional. These habits will grow your team by leaps and bounds if they take them to heart. In today's conversation, Tim and Tim cover habits 4-7:
Think win, win (this is critical to be effective in a sales role)
Seek first to understand, then be understood (our industry always gets this wrong)
Synergize (this is where 1+1=3)
Sharpen the saw (if there is one thing to take away from the habits then this is it)
This book is such a classic that it becomes cliche—don't miss out on the wisdom that's here! If you apply these habits to your life you'll be amazed at what you are able to accomplish. People want to to business with winners and these habits will help take you there. Links from today's episode:Behind Your Back Podcast Stephen Covey's Time Quadrant "Big Rocks" video (seriously, check this out) Tim Rethlake's "Good to Grate" sales blog The 7 Habits of Highly Effective People Graphic
Mar 26, 2019 • 40min
Tim Rethlake - The 7 Habits of Highly Effective SALESpeople
If you're like most business leaders, you're looking for any edge you can get. In todays episode Tim Rethlake (Hearth n Home Technologies) sits down to talk about "The 7 Habits of Highly Effective People" (by Dr. Stephen Covey) through the lens of sales. This is an episode to play for your entire team. In today's conversation, Tim and Tim cover habits 1-3:
Be proactive (you have to understand this if you are going to make a different)
Begin with the end in mind (this is critical if you are going to be a good leader)
Put first things first (most people miss this and never make any progress)
Don't miss out on learning from one of the best—the content in this episode can help you move the needle in your career (and be a rockstar at home as well). Living a life of purpose is what we should be striving for, these simple steps can help take us there. Links from today's episode: Stephen Covey's Time Quadrant "Big Rocks" video (seriously, check this out) Tim Rethlake's "Good to Grate" sales blog The 7 Habits of Highly Effective People Graphic
Mar 19, 2019 • 46min
Stephen Schroeter - Live from HPB Expo 2019
Are you looking for ways to win the changing landscape? With things moving faster than ever it's easy to get swept away and wonder what you do to ever be effective again. If that sounds familiar then this episode is for you. In this episode, Stephen Schroeter (co-CEO of Napoleon Products) sits down with Tim Reed and Grant Falco (Falco's - Spokane, WA) to discuss: - How to navigate the logistics of family business (even at the biggest levels of our industry) - Why making it simple for customers is what everyone needs to do (since we normally confuse them without even knowing it) - Why this marketing piece by Napoleon a few years back is the best piece that I've ever seen (seriously, it's incredible... you can check it out by clicking here) - What you need to understand as a young leader in the industry (it has a lot to do with humility) Don't miss this conversation—learn what you need to take control and win in the changing landscape! Click here to check out more of Tim's content!
Nov 27, 2018 • 1h 5min
Q & A - Season One Finale
If you've been looking for answers, you're not alone! In the Season One finale of The Fire Time Podcast, Tim responds to questions from business leaders all over the country. Don't miss out on the opportunity to learn what it takes to grow your business! In this episode: Learn how to navigate complicated family dynamics in your business Get the tools you need to scale your sales process Understand what it takes to run a profitable business year round despite seasonality Learn what every new sales rep needs to know if they want to stand out from the noise In this episode, Tim references Bradley Hartman's podcast, "Behind Your Back"—don't miss out on this amazing resource! If you do any kind of selling to builders or lead a sales team that does, this podcast is a game changer. Bradley is a recovering purchasing manager for a national homebuilder and has insights that will change the way you sell! If you're like most business leaders, these answers will help you grow your business like never before. It's time to take control of your company, rally your team around you and move the needle—you have what it takes! To see the live stream of this episode check out this link: https://youtu.be/mbMvzsH3PYo To get more free content that will grow your business (including a free eBook), check out the website http://www.itsfiretime.com
Nov 20, 2018 • 47min
Tim Reed - What Everyone Needs to Realize
Do you know what it takes to win in today's landscape? In this weeks episode, Tim Reed stops by his own show to answer hardball questions about what it takes to move the needle in our industry. Guest hosted by Grant Falco, this episode gives you a peek behind the curtain at what makes Tim tick and shows you the steps he has taken to grow his company. If you are stuck and don't know what to do, you have to listen to this episode: Learn what you need to know to take control of your time Understand the biggest problem facing our industry right now Discover the one practice that will double your sales numbers Don't sit back and let life happen to you—there is so much more that you were meant for. Tim and Grant will help you take control and show you some basic steps to take if you want to win in the changing landscape.
