

The Fire Time Podcast
Tim Reed
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific to the business that you work in every day and simple enough to teach you what’s needed to succeed. Do not miss out on The Fire Time Podcast, available for Apple and Droid devices or at www.itsfiretime.com/podcast. The simple and repeatable steps provided will empower you to grow the bottom line of your company and inspire the team that you lead. ABOUT: Tim Reed is the Retail Sales Leader at Fireside Home Solutions in the Pacific Northwest where he helps his team members make it so stupidly easy to buy from them that there is no excuse not to. Starting as individual salesperson in an empty warehouse, he has grown Fireside’s Retail division by millions (after cutting his marketing budget by 90%). Tim has been invited all over the country to teach companies how to market effectively to their customers and sell more than ever before. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim learned “just enough to be dangerous” about sales, marketing, web development, and leadership from years of playing guitar in a failing punk band—which he swears has uniquely qualified him for his job today. Now considered one of the most innovative minds and compelling communicators in the industry, Tim uses his platform to serve others, helping them create clear messages that are wildly compelling to their audiences. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band. CONTACT: tim@itsfiretime.com | www.itsfiretime.com
Episodes
Mentioned books

Sep 9, 2025 • 54min
Dave Anderson - Small Dollars Add Up to Big Sales
In the second episode of Season 15, Tim sits down with "Montana" Dave Anderson from AES to follow up on last week's conversation with Clay Dennis about how intentional small dollar sales can lead to big time growth in your business.
Tim and Dave Discuss:
Dealers and manufactures feeling sales pressure in the coming season, years after the post-pandemic boom.
Listening well to customer's problems in order to offer effective solutions.
Not letting opinions or assumptions about products or customers keep you from making a sale.
Following a checklist of items to maximize small dollars that add up to big sales.
Don't miss this great conversation to hear how the steps that increase small sales can also lead to building an impactful business.
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app

Sep 2, 2025 • 46min
Clay Dennis - Decide What You Stand For
In this thought-provoking discussion, Clay Dennis, a seasoned podcast guest and author of "Building Better Businesses," shares his insights on creating impactful enterprises. He emphasizes that successful businesses focus on nurturing their people over mere profit. Clay highlights the importance of core values as decision-making tools that shape company culture and foster long-term relationships with customers. They also delve into crafting a community-centric culture that prioritizes mentorship and integrity for lasting success.

4 snips
Aug 26, 2025 • 22min
"Exceptions Create Chaos, Standards Create Clarity" by Zack Estes (FTM Rapid Reaction)
Zack Estes, an expert in standardization and lean thinking, discusses the transformative power of establishing clear standards in the workplace. He highlights how standardization reduces chaos and enhances efficiency, pointing to practical tools like Gimba Docs and laminated checklists. Zack shares insights from his experiences, such as using a pricing spreadsheet to improve team accountability. The conversation emphasizes that visible standards foster clarity and engagement, making teams more effective and less frustrated in their daily operations.

Aug 19, 2025 • 29min
"Building a Business With Purpose, Mission, and Values" by Daniel Hammer (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Daniel Hammer titled, "Building a Business With Purpose, Mission, and Values" (released in the June 2024 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Aug 12, 2025 • 26min
"The Chatbot's Perspective" by Claude AI (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Claude AI titled, "The Chatbot's Perspective" (released in the July 2025 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Aug 5, 2025 • 24min
"Beyond the Sale" by Clay Dennis (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Clay Dennis titled, "Beyond the Sale" (released in the February 2025 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Jul 29, 2025 • 18min
"The Forgotten Team Member" by Kenneth Walker (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Kenneth Walker titled, "The Forgotten Team Member" (released in the January 2025 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Jul 22, 2025 • 20min
"The Growth Paradox" by Zack Estes (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Zack Estes titled, "The Growth Paradox" (released in the November 2024 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Jul 15, 2025 • 18min
"You Can't Make Everyone Happy" by Tim Reed (FTM Rapid Reaction)
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article he wrote at the end of the year titled, "You Can't Make Everyone Happy" (released in the December 2024 issue of The Fire Time Magazine).
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.
Nominate someone for the HPBExpo Ultimate Awards Show: https://www.hpbexpo.com/awards/

Jul 8, 2025 • 1h 16min
Q&A with Tim Reed and Gideon Honeycutt
“If aliens came to earth and demanded to know everything about the hearth industry and we had to promote a liaison - that’s how I explained Tim.”
At the end of Season 14, Tim trades places with Gideon and takes a turn in the interview hot seat to answer questions about his journey and the things that have shaped him and his career.
Check out the Season 14 finale to hear the (non)hostile takeover of the Fire Time Podcast and learn amore about your usual host and his life experiences - from delivering pizzas and scraping together gas money for the band van, to being a sales manager, to founding the Fire Time Network.
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Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join
To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app


