

The Fire Time Podcast
Tim Reed
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific to the business that you work in every day and simple enough to teach you what’s needed to succeed. Do not miss out on The Fire Time Podcast, available for Apple and Droid devices or at www.itsfiretime.com/podcast. The simple and repeatable steps provided will empower you to grow the bottom line of your company and inspire the team that you lead. ABOUT: Tim Reed is the Retail Sales Leader at Fireside Home Solutions in the Pacific Northwest where he helps his team members make it so stupidly easy to buy from them that there is no excuse not to. Starting as individual salesperson in an empty warehouse, he has grown Fireside’s Retail division by millions (after cutting his marketing budget by 90%). Tim has been invited all over the country to teach companies how to market effectively to their customers and sell more than ever before. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim learned “just enough to be dangerous” about sales, marketing, web development, and leadership from years of playing guitar in a failing punk band—which he swears has uniquely qualified him for his job today. Now considered one of the most innovative minds and compelling communicators in the industry, Tim uses his platform to serve others, helping them create clear messages that are wildly compelling to their audiences. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band. CONTACT: tim@itsfiretime.com | www.itsfiretime.com
Episodes
Mentioned books

Jun 16, 2020 • 54min
Leadership - Building a Winning Hearth Company (1 of 8)
Everyone is looking to build a winning business, but the question is where do you start? Over the next eight episodes of the podcast, Tim Reed and Grant Falco will outline how to build out the departments necessary to running a winning hearth company—and the first department is Leadership. Most companies fail when it comes to motivating their team members because they don't have an effective leadership model for their business. In this conversation:
Understand how setting goals is the foundation of leadership in any company (and why your team needs to know them as well)
Learn how to communicate with your team effectively (to keep them engaged and inspired)
Understand why building team scoreboards is absolutely critical (this will keep your team aligned like nothing else )
Stop running your company on auto-pilot! Now, more than ever, your team members need leaders to follow. Putting this content to use is the start of building an incredible business that leads the way during a time of crisis. To support The Fire Time Podcast financially, check out our Patreon site: https://www.patreon.com/itsfiretime

Jun 9, 2020 • 3min
Blackout

Jun 2, 2020 • 1h 23min
Bill Lentz - The Legacy of Tom Pugh
If you've been in the fireplace business for any amount of time, then the name Tom Pugh (1952-2012) should mean something to you... He's the man who invented the clean face fireplace, created HPBA's Government Affairs Academy in Washington, D.C., and helped hearth dealers across the country grow profitably with his playbook: "Blueprint for Success". Tom was someone who could see further down the road than anyone else at the time. He was relentless about understanding what needed to be done and taking action when no one else wanted to rock the boat—something that our entire industry owes him a debt of gratitude for. In today's episode, we sit down with Bill Lentz (Owner & President, Pugh & Associates) to get an insider's perspective on Tom Pugh's life and legacy. This conversation will: Reveal the motivation behind Tom's relentless work ethic Explain how he saw things differently than anyone else at the time Expose what we all need to be thinking about in the midst of today's disruption Don't miss this opportunity to learn about a legend in our industry from a legend in our industry. Instead, get the confidence you need to do what needs to be done and live into the legacy that Tom Pugh started all those years ago. To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

May 26, 2020 • 40min
Casey Harvey - Reacting to COVID-19
When COVID-19 hit, it left everyone reeling. For those of us who went to the HPBExpo in New Orleans, we came home to a whole different world. Every business leader was forced to face the fear of disruption that was forced on them, as the dynamics of their business changed overnight, and find new opportunity. In today's episode, we sat down with Casey Harvey (Director of Sales, Ray Murray) to discuss how he reacted and was able to pivot in the midst of disruption to reach his customers in new ways. Don't miss the wisdom in this conversation and be a business that operates out of short-sighted panic. Rather, face fear head on, and be proactive to grow your company both now and in the future. Falco's COVID-19 Community Response Video: https://youtu.be/o2RnZShihoY Share on social media with the hashtag #SpokaneRises To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

May 19, 2020 • 45min
Ryan Borawski - Master Your Next Zoom Meeting
In light of the COVID-19 crisis, everyone has been flooded with Zoom calls and webinars like never before. Many of them have a speaker stumbling over the technology while their audience is distracted by other things on their computer. Whether you've been the stumbling speaker or the distracted audience, today's conversation is for you. We sat down with Ryan Borawski (Digital Sales Trainer for Liberty Mutual) to talk about how to nail your digital meetings and make a true connection with the people on the other side of the screen. Don't make the mistake of thinking that a Zoom call is the same as regular phone call, or a webinar isn't any different than speaking live—or you'll be sunk. Instead, put these tips into practice to connect with your audience, stand apart from the competition and ultimately make the sale. Click here to connect with Ryan on LinkedIn Click here to follow Ryan on Instagram Click here to listen to the Ryse with Ryan Podcast To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

May 12, 2020 • 1h 2min
Mike Duval and Daniel Hammer - Selling Your Business to the Next Generation
Our industry is at a turning point. All over the country, aging business owners are beginning to think about an exit strategy and wondering if it's too late. In today's conversation, we sit down with Daniel Hammer and Mike Duval (Owner and former Owner | Sutter Home & Hearth, Seattle, WA) to talk about how to transition a business from one generation to the next. In this conversation: Learn when it is that you should be getting your business ready to sell Understand what to look for in a buyer Get insight the documents and conversations that need to happen for a sale to take place Don't get left behind with a business that's not sellable because you waited too long! Take advantage of the wisdom in this conversation so that you can sell your business, retire comfortably, and watch the legacy you created be passed down to the next generation. To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

May 5, 2020 • 42min
Dominique Pagé - Teaming Up to Grow Your Profits
As the crisis rages, everyone is looking for a way to get ahead and the truth is that it's easier to do together. In today's episode, we sit down with Dominique Pagé (Owner, United Buyer's Group) to hear about how two dealers getting worked over by a manufacturer a few years ago was leveraged into a network of hundreds of businesses that combine their buying power—so no one is left in that situation ever again. In many ways, our industry has been built with a tight-fisted mentality of protecting what's ours and never sharing secrets. The problem is that a mentality like that means we have to re-invent the wheel every time we encounter something new. The truth is that what got us here won't get us where we need to go. It's only by joining forces and sharing best practices that we have a chance to maximize our potential.

Apr 28, 2020 • 45min
Wayne Visbeen - Understanding Architecture Makes You Money
This week, we sat down with world famous architect Wayne Visbeen (Principle, Visbeen Architects) to discuss how an understanding of architecture can help your retail space stand out from every body else. Wayne uses a "live design" process that creates an amazing customer experience and forges and instant connection between him and his clients. He's designed retail spaces all over the world for companies like Target, Banana Republic and even Martha Stewart. Don't miss his attention to focus and clarity when it comes to a retail space—this can make all the difference in the world with your customers. Don't miss this video of Wayne's live design process: https://vimeo.com/138230559 To help support The Fire Time Podcast financially, check out https://www.patreon.com/itsfiretime

Apr 20, 2020 • 51min
Ryann Blake - Fighting a Culture of Burnout
Even before the COVID-19 crisis, our industry was fighting a culture of burnout... Phone calls are always coming in, emails never stop, and customer expectations are higher than they've ever been. Combine that with the guilt of seeing people who "hustle" on social media and it's easy to feel totally spent. In today's conversation, Tim Reed sits down with Ryann Blake (Owner of Chimney Techniques) to talk about how to fight burnout for yourself and your team members in today's culture. In this conversation, you'll learn:
How to set up boundaries for yourself to protect against burnout (this is something that everyone needs to do)
What you need to be pouring into your team for them to stay engaged (it's easy to put this off if you're not careful)
Why it's more important than ever to find community to support you (most people that flame out miss this)
Don't go another day thinking that pushing harder will solve your problems. Rather, build a framework that gives you life, set your team members up to win, and create a business thats a joy to come to every day. To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

Apr 14, 2020 • 56min
Bridget Brennan - Winning Her Business
If you want your sales team to simplify their process so they can connect better with their customers, then you have to listen to this conversation! In today's episode, Tim Reed sits down with acclaimed author and keynote speaker (Bridget Brennan, CEO of The Female Factor and author of "Winning Her Business") to talk about connecting with today's female consumer and building a sales process based on simplicity, clarity, and understanding. In this conversation, you'll learn:
The four motivators that a woman needs from your company in order to buy (you don't want to miss any of these)
Why there's no such thing as a "tire-kicker" in today's market (customers are way more serious than you think)
Why making is easy to buy from you is the foundation to winning her business (this is more important than ever)
Don't write this conversation off if your company mostly sells to men, because even if it for them, women have the veto vote on any major purchase. If you put these ideas into practice, your business can create an amazing customer experience and a tidal wive of referrals that you can ride for years to come. To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime


