

Builders & Doers
Horizon Search
Builders & Doers is where founders, operators, and investors get practical about building. Each episode unpacks one decision that mattered, the options on the table, and the evidence behind the choice. Clear lessons you can use to launch stronger, lead smarter, and stay ahead.
A Horizon Search production.
Get The Searchlight newsletter: https://www.thesearchlight.com/subscribe
A Horizon Search production.
Get The Searchlight newsletter: https://www.thesearchlight.com/subscribe
Episodes
Mentioned books

Mar 9, 2026 • 41min
HBS, BCG, HireFrame: The Real Story Behind the Resume - Mike Wu | 52
Mike Wu’s résumé looks like the classic prestige path: USC, investment banking, Sony, Harvard Business School, BCG, and then entrepreneurship. But in this conversation, he explains why that neat story looked much cleaner on LinkedIn than it felt in real life.We talk about career searching versus status chasing, what his failed search fund taught him about risk and timing, how HireFrame emerged from a real hiring problem, why offshore staffing succeeds or fails on context, how founders should think about delegation, and what AI is changing in global work.This is a sharp episode for founders, operators, hiring leaders, and anyone trying to build something real behind the optics.00:00 LinkedIn vs reality01:00 Meet Mike Wu02:00 USC, parental pressure, and choosing business05:30 What elite résumés can hide07:41 Search funds explained11:10 When the search fund failed14:35 How HireFrame started17:21 The real gap in offshore staffing21:11 Athena, AI, and executive assistants23:41 Training global SDR talent26:41 Delegation with Loom + LLMs30:08 Trust and remote hires31:42 Scaling HireFrame in the AI era33:44 What founders have to unlearn35:47 Risky bets that changed the company37:33 The hardest thing in business38:29 The future of global work in 203040:41 Where to find MikeConnect with Mike:https://www.linkedin.com/in/mikewulnkd/

Mar 8, 2026 • 47min
From Homeless in Japan at 18 to Scaling a Startup - Alex Peñuñuri | 51
At 18, Alex found himself homeless in Japan for a week during finals. Years later, that same ability to stay calm in chaos shaped how he approaches startup life: uncertainty, pressure, constant fires, and the discipline to keep moving anyway.In this episode, we talk about the real lessons behind startup growth: what law school taught him about contracts and business, how he helped revive a SaaS that had stalled, why he spent months talking directly to users, what he learned from losing money on ads before they worked, and why CAC:LTV matters more than vanity metrics. We also get into hiring, team alignment, founder motivation, and why learning to fail may be one of the most valuable skills in business.If you enjoy conversations on startups, entrepreneurship, growth, and first-principles thinking, subscribe and share the episode with someone building something real.00:00 Hook: homeless in Japan at 1800:58 The Japan story and learning to handle chaos04:41 What law school taught him about business08:05 Is college worth it for entrepreneurs?09:58 What the company does and how he got involved11:58 Stuck at $25K MRR and what changed14:02 When to listen to user feedback and when to ignore it17:29 The “one lever” rule for startup growth21:03 What he learned from running ads23:44 Why adding friction improved CAC28:18 Losing $35K before ads started working31:11 Team alignment, transparency, and incentives35:14 Hiring for intelligence and coachability35:52 What keeps him motivated40:06 Why failing is part of the process41:51 “We are becoming” and the closing reflectionConnect with Alexhttps://x.com/penunurialexalex@drippi.ai

Mar 7, 2026 • 51min
He Built a $600M Nonprofit Engine. His Leadership Rule Is Simple - Howard Pearl | 50
Howard Pearl explains how CARS returned over $600 million to nonprofits, why donor trust and operational transparency matter so much, how respect became his core leadership principle, what drove extremely low turnover, why mission-driven work broadened his worldview, and what first-time CEOs need to hear about confidence, discipline, and doing the work.This is a strong episode for founders, operators, nonprofit leaders, and anyone trying to build teams that perform without losing their humanity. Timestamps00:00 Leadership begins with respect01:00 How CARS returned $600M+ to nonprofits08:05 Taking over as interim CEO and scaling with data 13:14 How nonprofit work broadened his worldview18:02 Business, service, and political broadening23:29 Building low-turnover culture through respect 30:01 Can respectful leadership work in competitive environments?31:20 Ethics, fraud, and “there’s no victimless crime”36:07 Acquisitions, SaaS, and operational alignment 42:30 Speak to people in a way that shows respect49:19 Advice for first-time CEOs50:25 Where to follow Howard Pearl Connect with Howardhoward.pearl@gmail.com

Mar 6, 2026 • 50min
Stories That Convert: The 5C Framework for Speaking & Business Growth - Danny Brassell | 49
In this episode, speaker-coach and former educator, Danny Brassell, breaks down why great communication is rarely about “more information” and almost always about better stories, better structure, and one clear next step.Danny walks through his 5C process for high-converting talks and pitches: start with clarity on who you serve (because “if your audience is everybody, your audience is nobody”), then connect, teach content strategically, give one call to action, and finish with an emotional close. We also get into practical (and surprisingly ethical) persuasion: why “choice is confused and cause you to lose” , why “crocodile tears” stories backfire long-term , how to build a “story bank” fast , and how a single safety story (“Two Finger Joe”) drove a measurable behavior change. If you’ve ever been “liked” on stage but didn’t convert, this one will fix your mental model.Connect with Dannyfreestoryguide.comSubscribe for more conversations like this.Timestamps0:00 Stories sell 1:02 Danny’s “Pivots” origin story5:21 Why one-shot training doesn’t work6:33 “Location, location, location” in a speech7:48 Ninja strategy: study 45-second award speeches 9:56 Consistency beats talent 12:12 “Stories we tell ourselves” + the 5C setup 13:08 The 5C framework begins17:15 Vulnerability over bragging 17:48 Choice kills conversion22:01 Avoid “crocodile tears25:15 “Stop selling, start serving” 29:39 Build a story bank 31:49 “Two Finger Joe”41:44 Nervous? Tell the audience 49:28 Closing

Mar 4, 2026 • 55min
Sports Business: How Teams Build Revenue, Fans & Demand - Lou DePaoli | 48
In this episode, I sit down with Lou DePaoli, President at General Sports Worldwide, for a masterclass in sports business, fan growth, and revenue strategy.Lou shares lessons from decades across professional sports, including how he helped teams improve business performance, why ticket demand drives everything else, and how smart operators use supply, pricing, timing, and storytelling to build long-term value.We also get into:🟢 launching an AHL team from scratch🟢 the “sellout creates demand” strategy🟢 why giving tickets away can hurt long-term growth🟢 running two teams in one market (NBA + NHL)🟢 why the NBA became a superstar entertainment machine🟢 hiring, leadership, culture, and mentoring in sports🟢 why reputation matters in a surprisingly small industry🟢 soccer growth in North America and the storytelling opportunity around the World CupIf you’re a founder, operator, marketer, investor, or sports executive, this conversation is packed with practical strategy.Connect with Lou DePaoliGeneral Sports WorldwideClubhouse CareersTimestamps00:00 Hook: supply, demand, and sellout strategy00:58 Intro + Lou’s 30+ years in sports02:00 Turnaround principles across hockey, basketball, and baseball02:33 NBA TMBO: inside the league office consulting model03:21 What it takes to launch an AHL team from scratch05:30 Storytelling, brand positioning, and family-friendly hockey07:28 Early failure: ESPN, an empty arena, and a hard lesson10:50 Why “papering the house” hurts long-term revenue13:16 MLB revenue strategy: inventory, pricing, and timing15:03 Sellouts vs. steady attendance (the job interview answer)16:34 Consistency vs. strategic demand concentration19:43 Ticket revenue, sponsors, TV ratings, and the flywheel22:11 Running the Hawks and Thrashers in the same city26:48 Why the NBA wins at celebrity, storytelling, and star power28:45 Why Lou pivoted into consulting and mentoring30:37 Best sports towns in America (why Pittsburgh stands out)32:14 What makes General Sports Worldwide different36:09 Hiring for teachability, chemistry, and hidden talent39:54 Why sports is a small business and reputation is everything42:36 The Clubhouse: mentorship, careers, and talent pipelines45:57 What success looks like now + international growth strategy47:53 Soccer in North America, World Cup tailwinds, and storytelling51:16 Sporting side vs. business side: Lou’s core framework53:56 Where to find Lou + closing

Mar 1, 2026 • 39min
From Business Burnout to Selling a Business, Identity & Syndications - Elijah Iung | 47
Elijah (Legacy Way Holdings) joins us for a candid conversation on what happens after building and selling a business, why exits are more emotional than most founders expect, and how he transitioned into multifamily real estate investing and syndications.We talk about founder identity, faith and decision-making, the practical realities of raising capital, how syndications work, why operator integrity matters, and the mindset shifts that helped him move from being “owned by the business” to building toward more freedom.In this episode, we cover🟣 The emotional side of selling a business (and the identity crisis risk after exiting)🟣 The four questions every entrepreneur should ask before starting something new🟣 Faith as a decision-making compass in business🟣 “Bullets vs. cannonballs” investing strategy and why it matters🟣 Why Elijah prefers apartment buildings and multifamily syndications🟣 Housing ethics, serving both investors and tenants, and trust in real estate🟣 How he raised $1M, what worked, and lessons from early fundraising🟣 SOPs, social media restraint, coaching, and masterminds for founder growthConnect with Elijahlegacywayholdings.comIf you enjoyed this conversation, subscribe and share the episode with a founder, operator, or investor who’s thinking about exits, real estate, or building with more intention.Timestamps00:00 Cold open: business exits, identity, and investor principles01:01 From being owned by a business to owning apartments02:34 The turning point: service business to real estate03:50 Taxes, passive investing, and the transition04:44 What to think about before selling a business05:03 The emotional reality of selling a business06:54 Four questions before starting the next thing09:05 Faith as a decision-making compass12:13 The pistachio analogy for taking action13:05 Bullets vs. cannonballs investing strategy15:38 Why apartments vs. other asset classes17:28 Spicy question: profiting from housing18:58 Two customers: investors and tenants21:24 Raising $1M: how Elijah approached it22:15 Masterminds, networking, and learning to raise capital23:23 First raise lessons: false yeses and skin in the game24:38 What real estate syndication is26:34 “No tenants, toilets, or termites” + tax benefits27:33 Why syndications can be “ripe for fraud”28:20 Everything is gameable: critical thinking and trust30:01 One practical step toward freedom: SOPs31:31 Social media, the “visual diet,” and restraint33:26 Coaching, identity, and “we’re only becoming”34:10 Kids, technology, and screen-time limits35:09 Masterminds, accountability, and ongoing education38:06 Closing thoughts + where to follow Elijah

Feb 26, 2026 • 1h 4min
AI Finance, 30K Users, and the Truth About Startup Exits - Alexander Harmsen | 46
Alexander Harmsen joins me to break down how AI can improve financial outcomes without fully replacing humans, why personalization is where the real value is, and how he’s building in one of the hardest regulated categories.We also talk about founder resilience, product iteration, growth strategy, compliance as a moat, and why great businesses are bought, not sold.In this conversation, we cover:🟢 AI as a financial “second opinion” and personalization at scale🟢 Why most value from AI may come from experts in your pocket🟢 Building in regulated markets and working with regulators🟢 30,000 users, growth loops, partnerships, and media strategy🟢 Founder psychology, plateaus, and staying in the game🟢 Acquisition lessons from building and selling a prior companyIf you enjoy conversations on AI, entrepreneurship, fintech, and building durable companies, subscribe and share the episode.https://portfoliopilot.com/Timestamps:00:00 AI, personalization, and founder lessons (cold open)01:05 Intro and Alex Harmsen background01:14 From aerospace to personal finance03:23 Why he entered fintech after Iris Automation05:14 AI should enhance, not fully replace, financial decision-making06:32 Psychology, confidence, and why they do not target traders09:41 “Experts in your pocket” and personalization at scale10:22 Portfolio Pilot as a financial second opinion11:35 Consumer vs advisor go-to-market14:51 The WebMD analogy for finance16:39 Innovating without overstepping compliance19:46 Is there any area AI cannot touch24:33 How they got to 30,000 users29:45 Partnerships as the growth engine31:09 Why they are becoming a media company (diversification.com)32:00 Founder resilience and “the startup dies when you give up”34:01 Building a feedback machine and talking to users daily38:19 M&A lessons and “great businesses are bought, not sold”40:59 Partnership-first approach with potential acquirers46:43 How a drone can fly on Mars50:45 Mars navigation without GPS54:19 Early validation with landing pages and pricing signals56:38 Getting early paying customers and prepay57:12 “Hundreds of contracts” and integration lessons59:38 Next moonshot and robotics/fine motor control01:02:00 Real GDP, industry, and where software fits01:03:00 Where to follow Alex and try Portfolio PilotThe Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.

Feb 18, 2026 • 31min
Escape the Insta Fantasy - Greg Styan | 45
In this conversation, Greg Styan breaks down why burnout is often disguised as hustle and how social comparison quietly drains your agency. We unpack the “insta fantasy” loop, how to step off the treadmill, and the practical systems Greg uses to build clarity and consistency without burning out.Discover🟣 Burnout disguised as hustle, and the trap of social comparison🟣 The “insta fantasy” loop of scrolling, wanting, and feeling behind🟣 Journaling to connect the dots and reset your priorities🟣 The Eisenhower Matrix and why urgent rarely equals important🟣 Boundaries that protect family, hobbies, and real recovery🟣 Two phones and notification rules that stop your day getting hijacked🟣 Lifestyle levers that actually move the needle: caffeine, alcohol, sleep, anxiety🟣 Why most coaches never build a sustainable business, and how to avoid the Coach TrapConnect with Greghttps://www.coachtrap.co.uk/https://uk.linkedin.com/in/gregstyanhttps://www.instagram.com/thecoachtrap/https://open.spotify.com/show/1viztu12iLX7neu35oBT71https://open.spotify.com/show/2FOEFyn3s56akFDbdKkp0Dhttps://www.linkedin.com/newsletters/the-coach-trap-7261006277982482433The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.Timestamps0:00 Intro1:05 Burnout disguised as hustle1:38 Social comparison theory2:15 The “insta fantasy” loop3:35 The Eisenhower Matrix11:24 Journaling and “joining up the dots”12:26 Boundaries, hobbies, and identity beyond work12:29 Two phones and protecting focus19:37 Caffeine, matcha, alcohol, and anxiety20:06 Screen time, meditation, and regaining calm21:37 Notifications off, Do Not Disturb rules23:03 Digital detox and taking a month off social media26:03 Future of coaching and Neuralink26:28 The Rod Stewart lesson27:17 Thinking time and the Prince Charles story30:03 Where to follow Greg

Feb 18, 2026 • 49min
Money Buys Happiness. Become Time Rich, Not Busy - Lloyd James Ross | 44
In this conversation, Lloyd James Ross (author of Money Buys Happiness and host of the Money Grows on Trees podcast) breaks down what money is actually for, and why being “time rich” is the real win. We talk about inner vs outer scorecards, the Focus Funnel, and the practical steps that create options, leverage, and breathing room.Discover🟢 Why money amplifies what’s already there, and why more is not always better🟢 Inner scorecard vs outer scorecard, and why status spending often replaces self-belief🟢 What “time rich” looks like in practice, including how to build more white space into your calendar🟢 The laws of elimination, definite purpose, leverage, and priority🟢 The Focus Funnel approach, eliminate, delegate, automate🟢 How to escape the golden handcuffs with cash, leverage, and a side hustle before you quit🟢 The story behind earning the ClickFunnels Two Comma Club Award, and what it validated🟢 Why content is a million dollar business, and how AI is reshaping solo entrepreneurshipConnect with LloydInstagram: @lloydjamesrossBooks: Money Buys Happiness, Money Grows on TreesThe Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Fridayhttps://thesearchlight.com/subscribeTimestamps00:00 - Money Buys Happiness, the bold title and the pushback04:04 - Money as an amplifier, and why more is not always better06:22 - Inner scorecard vs outer scorecard and wealth signaling10:45 - What “time rich” means in practice13:00 - “The busy man has no time to make money” and the laws of time15:14 - The Focus Funnel, eliminate, delegate, automate15:46 - Working in Abu Dhabi, culture, work ethic, and incentives19:53 - The Four Hour Workweek moment that changed everything21:31 - Themed days and building a calendar with more white than green23:17 - Cash, leverage, and the golden handcuffs24:46 - Side hustle first, then jump when it costs you to stay25:39 - Two Comma Club, ClickFunnels, and building the funnel30:52 - Three habits that reshape your finances and behavior33:19 - Treating content like a business and scaling production39:54 - AI, decentralization, and the return of the solopreneur48:30 - Parting advice, ask who, not how

Feb 2, 2026 • 42min
Moneyball Venture, Real Outcomes: A 90% Startup Survival Rate - Adam Coughlin | 43
In this conversation, Adam Coughlin (Co-founder of York IE) breaks down why the “soft” stuff (storytelling, empathy, presence, and clear communication) is quickly becoming the hard advantage in company-building. We unpack how a journalism mindset helps founders translate complexity, why being present is the emerging superpower in the AI era, and York IE’s pragmatic model that pairs investing with an execution layer that takes real work off founders’ plates.Discover🟣 Why modern communication fails, and the simple “get in their shoes” fix that makes it land🟣 The 3 value levers behind almost every product or service: save time, reduce risk, make money🟣 How to build culture across a global team, and why remote work debates are really about outcomes🟣 Why founders burn out trying to do 10 things at once, and how to prioritize without regret🟣 York IE’s operator-first approach: investing plus execution support that removes bottlenecks🟣 The “singles, not grand slams” strategy for building optionality and manufacturing liquidity🟣 What a 90% startup survival rate actually means, and the practical choices behind itConnect with Adamhttps://york.iehttps://www.linkedin.com/in/adamcoughlin/The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday. https://thesearchlight.com/subscribeTimestamps00:00 - Intro01:03 - Journalism to entrepreneurship, and the “storytelling” skill that transfers everywhere02:28 - Intentional communication and why you lose control once you hit send04:40 - Gatekeepers vs personal brands, and why the individual is the new institution08:35 - Conviction, iteration, and making the best decision with imperfect data09:33 - Building culture across a global team and remote work as outcomes, not process13:14 - The 3 value levers and the fundamentals humans share across cultures23:37 - Phones, AI, parenting, and “presence” as the differentiator27:20 - What investors really bet on, people and markets31:15 - York IE’s advisory model: taking execution off founders’ plates32:23 - Singles vs home runs, and manufacturing liquidity35:24 - Founding York IE, co-founder trust, and decision-making37:35 - 90% survival rate and pragmatic fundraising strategy40:23 - One book every founder should read41:12 - Where to follow Adam


