

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Nov 10, 2021 • 26min
Using Blockchain Technology in Aviation | Brendan McKittrick, Chairman Aeroband, Chairman HBAN, Dubai
Brendan Mc Kittrick is the Chairman of Aeroband. He is also the chairman of HBAN in Dubai and a member of the Irish business network. Brendan tells his motivation behind starting Aeroband and says that he wanted to do something that would make a difference. And he did make a difference using the latest blockchain technology in aviation. Listen to this episode to know more about his interesting story, everything Aeroband does, how it’s helping people, and his role in Aeroband and HBAN.

Nov 9, 2021 • 26min
How can play based learning help children? | Shweta Chari, Co Founder and CEO, The Opentree Foundation
Today on TBCY, we have with us a woman who encourages and promotes play based learning. She has made this process accessible to kids and focuses on their growth and development. We are pleased to welcome Shweta Chari on the podcast.Shweta is the Co-Founder and CEO of the Opentree Foundation. She has a very interesting project called Toy Bank. She is a Star Social Entrepreneur of the Year and has been recognized, awarded and felicitated several times.In this interview with our host Ashutosh Garg, we are going to learn about Shweta’s story and what makes her personal brand so unique. Tune in.

Nov 9, 2021 • 25min
The Coach who coaches the CEO | Pradip Shroff, CEO Coach
Pradip Shroff, a very senior corporate professional turned CEO coach. He is a former President and Managing Director of PRS Permacel which was earlier called Johnson & Johnson. Pradip has a very intriguing story of how he got into coaching. In 2010, when he was about to retire, he wanted to repay the corporate world for what it had given him. At that time one of his friends and colleagues at PRS Permacel, Mr. RR Nair, suggested that he get a certification in coaching as he believed that Pradip had the knowledge to give to people. He got his certificate done in coaching from CFI and started sharing the knowledge he has.

Nov 8, 2021 • 26min
The Journey of Marketing some of India’s Biggest Businesses | Pramod Rao, Co Founder and CEO, Threado
Pramod is the Co-Founder and CEO of Threado. He is also the Ex-Vice President of Marketing of Zomato. Pramod enjoys road trips and being a pet parent! In this very interesting interview, Pramod talks about his journey of setting up his startup venture and his many experiences of working with Zomato! Pramod highlights various other important aspects of business and shares his amazing story of working with one of India’s biggest businesses.Tune in to know more about Pramod and his incredible work.

Nov 8, 2021 • 24min
How to Build a Strong, Relevant and Successful Brand? | David Aaker, Vice Chairman, Prophet Brand Strategy
In todays’ episode of TBCY, we have invited the well-known expert who has immense knowledge in this subject, David Aaker. Join this conversation to get some very useful tips and ideas regarding brand awareness and marketing. David Aaker, who the famous Philip Kotlar called "the father of Modern Branding" has made his name in the crowded field of branding. He is currently serving as the vice-chairman of Prophet Brand Strategy. He has written 18 books and has published hundreds of articles that have been helping the world's leading brands. He has also been awarded several times for his contribution to marketing, including the American Marketing Association Hall of Fame. Listen to this episode from the beginning till the end to get some valuable tips and strategies you may not have known before. Play the video and enjoy the conversation.

Nov 8, 2021 • 24min
How can you build a strong personal brand? | Bobby Umar, President, Raeallan, CEO, Discover Your Personal Brand
Your identity is your brand. It’s your reputation. It is your brand that helps you know how people look at you/perceive you. Now if personal branding is so relevant, why do we step back when it comes to building it? Today on TBCY we have with us a personal branding guru and a brand strategist who helps thousands of people realize their potential and realize their unique personal brand. We are pleased to welcome Bobby Umar to the podcast. Bobby is the President of Raeallan which is the transformation training and speaking organization. He's the CEO of DYPB which is Discover Your Personal Brand. He's akeynote speaker, a virtual trainer, and a coach. In this very self-reflective interview with Ashutosh, Bobby talks about his journey into personal branding. He takes us through the nitty-gritty of branding and explains what makes a strong personal brand! Tune in to know how you can create your personal brand with Bobby Umar

Nov 8, 2021 • 45min
Improvement in Research using Technology and Ideas | Dr Vijay Chandru, Commissioner at Lancet Citizen's Commission
TBCY features today, the co-founder of Strand Life Sciences who shares his journey, his knowledge, and everything about his vision, difficulties, and his ideas. Tune in to know what’s inside. Dr. Vijay Chandru, a Ph.D. in operations research, is currently the Commissioner at Lancet Citizens Commission on reimagining India's health system. He is also the co-founder and chairman of Strand Life Sciences. He was teaching in the US, then moved to Bangalore where he taught at IISc, and finally started his entrepreneurial journey by setting up businesses and his company here. Dive in and listen to this episode to know about the company he founded along with three other friends, the idea and vision behind the company, the challenges faced during the working of those ideas, and his amazing personal journey from an academic to an entrepreneur.

Nov 8, 2021 • 26min
Changing patterns of Learning | Ajay Kumar, Founder and CEO, Cognigix Digital Learning
Ajay Kumar is the Founder and CEO of Cognigix Private Limited. He is a trustee with Drishyashakti Charitable Trust. He is also a recipient of an award from the Chief Minister of Maharashtra in recognition of his contribution to building police capability. Ajay tells us how his company is working towards making learning more accessible and fun to four classes of the audience that is; the education system, the professional training, the publisher, and the non-profit class. Ajay is the person we could all learn something from.

Nov 8, 2021 • 27min
This entrepreneur launched an on-demand fuel delivery service! | Dr Rajiv Mathur, MD, The Fuel Delivery
Rajiv is the Managing Director of Fuel Delivery, an on-demand fuel delivery service. He's also a talk show host of a show titled ‘Jaane Anjaane’. In this very interesting discussion with our host, Rajiv shares the story of his startup. Ashutosh and Rajiv discuss the horrors of fuel adulteration. Mixing water and other substances in fuel is not only unfair but also dangerous sometimes. The nuisance of fuel adulteration has reached a point where it is very easy for suppliers to fool the consumers. Tune in to know more about Rajiv and his amazing entrepreneurial journey.

Nov 2, 2021 • 45min
Understanding the 7 pillars of corporate resilience with Dr. Barbara Flugge | Dr Barbara Flügge, Author, Mobility Moves Minds.
In this very interesting episode with our host Ashutosh Garg, Barbara shares the story behind her book and the amazing concepts of mobility and resilience in business. She also explains the important mobility qualities every leader must-have.Tune in to know more about Barbara and her unique scope of work.


