The Brand Called You

Today, we have Danielle Lim, an award-winning author of three books. She talks about her view of relating with the readers. Danielle talks about her urge to connect with readers as a writer. She feels writing is not just about technique, but about understanding life and people. She talks further about the meaning of a successful story. Furthermore, she emphasizes on the importance of it being both personal and universal.

A well-defined strategy supports a business vision and mission. With the rapidly changing business environment, it is important to have sharp foresight. It helps in better planning, execution, and monitoring to achieve the goals. However, critical thinking and imagination are key to having a foresight strategy. In today's episode, we have Patricia Lustig, a practitioner in Strategic Foresight and Strategy Building. She is also the author who educates the masses through academic and storytelling writing. Let’s dive into the episode to understand the importance of futuristic thinking.

Emma rightly says, "Purpose-driven is the whole new definition and a whole new goal for our generation". Emma Hoch, the YNG (YPO NextGen) Global Impact Officer, is from Germany. She is a One Young World Ambassador. She is studying politics, psychology, law, and economics. She is also a co-founder of a mobile app called 'WONDR'. She is our guest for this episode of The Brand Called You. In the very interesting conversation with our host, she talks about various things including the work and operations of YNG and the areas covered by the organization. She also tells us what makes the younger generation so purpose-driven. Later in the conversation, she tells us about the mobile app she is building. In the conversation, we also get a glimpse of her personal life and what keeps her motivated.

The Indian road transport carries goods worth billions of dollars a year. Infrastructure forms the backbone of a country with culturally different regions. It is paramount that the infrastructure runs smoothly. Logistics plays a critical role in it. The detail to planning and what might otherwise seem trivial may throw away the system if not accounted for. Today, we have Mr. Anjani Mandal, the Co-founder, and CEO of Fortigo Networks Lt, Trucks network. Fortigo was established in 2015 to address the logistical challenges of the supply chain and distribution business. It works to organize the unorganized sector to promote productivity and efficiency. He talks about cloud-based solutions for easy access of goods to the end-users.

Discussing how leaders are made, our guest for today, John Davis tells us that all are influenced by our social circumstances. Our peers and other people around us give inputs on how we are going to be shaped as a human being. We sometimes fall into circumstances where such a moment arises where we need to lead. There is no textbook or a set of answers that can help us in those circumstances. This is when we build our leadership talent, supported by the collaborative spirit of our peers. John Davis is the Chairman of Brand New View. It is a leadership firm that helps businesses in becoming a force of social and economic good.

We have seen technology changing the world in ways one can never have thought. With the world always leaving people with disability at the side, there is an increasing awareness among people to help them be on par with others. Technology has played a tremendous role in building products and services that empower people with disability. Christopher Patnoe, the Head of Accessibility Programs and Disability Inclusion for EMEA, Google speaks about the importance of such products and maintaining an inclusive hiring process and diverse workforce. He defines disability as the importance of realizing it’s not about you.

Building a good career requires passion, hard work and life. One needs to focus extensively to understand the field well. People keep working in the same field all their lives which is also coherent. But our guest for today, Mr. Alexander Rinnooy Kan, is one of those who not only shift their careers after sometime but also manage all of them simultaneously. Alexander is in academia, he is a renowned board member and also has political roles. He successfully manages all the roles simultaneously. Alexander Rinnooy Kan is a member of the Dutch Senate. He is the chairman of the Netherlands Social and Economic Council. He is a Board Member of the ING Group Executive. He is an emeritus professor at the University of Amsterdam.

Today, we have Mr. Karan Taurani, a Senior Vice President of Elara Capita and a seasoned media trends analyst, who discusses these issues. Karan talks about the huge film market in India producing around close to 1,600 feature films every year, of which a large chunk is a regional cinema, about 300 Hindi films, and around 150 foreign language films. Talking about the large scale of the film industry, he estimates it to be around twenty thousand dollars as per the pre-pandemic numbers.

This episode of The Brand Called You brings you lessons on entrepreneurship, investment and running a business from a well established entrepreneur who has done a lot of startups and now advises and invests in startups. We are privileged to welcome the founder of Livemocha and TeamOnSystems, Mr. Shirish Nadkarni. Shirish is an quintessential entrepreneur with several successful startups and exits. He is also an angel investor. Shirish has also authored a book titled 'From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business'.

Cancer is understandably a dreaded disease, and late diagnosis often leads to the heart-wrenching results of loss. Early diagnosis and the right course of treatment are essential to get life back on track. And if professionals are not well-equipped or educated about the kinds of cancers that exist, it can be life-threatening for the patients. Today, we have an oral cancer survivor and a celebrated storyteller, Eva Grayzel, who shares her unusual story of surviving cancer. She shares the impact and journey from the onset of disease to recovery. Eva recalls the onset of oral cancer at the age of 33 when she, along with the health professionals, was unaware that a simple sore on the tongue could be deadly. She consulted multiple dentists for the treatment, but nothing helped her.