

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Sep 7, 2022 • 30min
Successful Investments and Entrepreneurships | Stian Rustad, Founder, 24SevenOffice.Com, Serial Entrepreneur and Investor
Stian Rustad is the founder of 24Seven Technolgy Group ASA and has been CEO since its incorporation in 1997. In addition to being the largest shareholder in 24Seven Technology Group, Mr. Rustad is the chairman of the board in ICT Group AS, and a board member in Searchdaimon AS, where he also was the chairman of the board from 2005 to 2006. Furthermore, Rustad holds a patent known as Travellers notebook. Mr. Rustad is a graduate economist from the Norwegian School of Management (BI) (1996) and has a comprehensive education in electronic engineering from Telemark University College (1994), French language from the University of Marseille (1994), Economy and Administration and European Studies from Agder University College (1995).

Sep 7, 2022 • 32min
Systemic Change in an Organisation | Karin Haselböck, Head of Strategic Planning, Ashoka, Europe
Karin Haselböck is part of the leadership team of Ashoka in Europe as head of strategic planning. She is leading strategic change processes in Ashoka Europe with its community of 500+ Ashoka Fellows, 100 FTEs staff as well as partners and collaborators. She has held positions in most sectors, working in different countries in Europe, studying in Austria, USA and England. She is passionate about working across disciplines and borders, empowering people to create systemic change and social innovation. She was working as a Marketing Director for the Austrian tourism industry (creating social change in the field of safety on the slopes), as a journalist and did research on sustainability topics for the Ministry of Environment in Austria.

Sep 6, 2022 • 24min
Importance of Personal Branding | Judy Schramm, CEO, ProResource Inc.
Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals. ProResource provides social media coaching and training for executives who want to learn how to use LinkedIn and Twitter. For executives who want the work done for them, ProResource offers LinkedIn profile makeovers, blog copywriting, and LinkedIn advertising campaign management. Clients include entrepreneurs and CEOs, sales leaders, authors, keynote speakers, lawyers, business coaches, and other senior executives. Corporate clients include Fortune 500 companies such as Cisco and VMware.
About Judy Schramm
Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals.
ProResource provides social media coaching and training for executives who want to learn how to use LinkedIn and Twitter.
Before founding ProResource in 2007, Schramm ran JMR Consulting, a full-service agency that provided marketing and public relations to small software companies.
She has spent more than 20 years in the technology industry, has worked with a wide range of types of technology businesses and has been personally involved in more than 150 product launches.

Sep 6, 2022 • 25min
Adaptive Learning and AI | Marisa Zalabak, Founder, Open Channel Culture; Psychologist, Adaptive Leadership Coach
Marisa is the founder of Open Channel Culture, TEDx & Keynote Speaker, Author, Educational Psychologist, Social-Emotional-Creative Intelligence Specialist, Equity Advisor, and AI Ethicist. She partners with leaders and teams, supporting organizations and businesses by providing essential services to improve, and sustain positive organizational culture; reconnecting purpose and values to action.
About Marisa Zalabak
Marisa is the founder of Open Channel Culture, TEDx & Keynote Speaker, Author, Educational Psychologist, Social-Emotional-Creative Intelligence Specialist, Equity Advisor, and AI Ethicist.
She partners with leaders and teams, supporting organizations and businesses by providing essential services to improve, and sustain positive organizational culture; reconnecting purpose and values to action.

Sep 5, 2022 • 24min
Life and Coaching | Lynne Sedgmore, Chair, Glastonbury Town Deal; Coach; Author
Dr. Lynne Sedgmore CBE is resetting the management literature on leadership, directing it to a new path. Hers is a bold statement: Lynne doesn’t do things by half. She positions contemporary leadership as a spiritual enterprise, insisting on incorporating the sacred feminine as an essential component of successful (read: humane, impactful, holistic, globally conscious) leadership.
About Dr. Lynn Sedgmore
Dr. Lynn Sedgmore is the Chair of the Glastonbury Town Deal Board, Executive Coach, Author, and Leadership Developer.

Sep 5, 2022 • 20min
Build Your Brand | Sameer Kaul, Founder, Ignibiz
Sameer Kaul is a well-known, respected, and award-winning marketing and business leader.
Over the years, the impact of his work has been directly synonymous with the building of many brands & businesses in top management roles. He has been a leader from start - School Leader, an award-winning MBA student. Professionally - he has executed transformations and turnarounds across 6 Market Leader Brands, across sectors, across 3 countries, received around 15 awards, and been promoted in mostly all the companies. He started his career with Oberoi Group of Hotels. His first career accomplishment was - Building the brand Windshield Experts in India from scratch. His second big career success story was in - 'Building and Transforming' the brand Dr. Lal PathLabs in India. Transforming a small lab business into a national consumer brand.
About Sameer Kaul
Sameer Kaul is a well-known, respected, and award-winning marketing and business leader.
Over the years, the impact of his work has been directly synonymous with the building of many brands & businesses in top management roles.
He has been a leader from start - School Leader, an award-winning MBA student. Professionally - he has executed transformations and turnarounds across 6 Market Leader Brands, across sectors, across 3 countries, received around 15 awards, and been promoted in mostly all the companies.
He started his career with Oberoi Group of Hotels. His first career accomplishment was - Building the brand Windshield Experts in India from scratch.

Sep 4, 2022 • 27min
The Importance of Managing Emotions | Ingvar (Ishwarananda) Villido, Founder, Practical Consciousness Foundation
Who are we at the core? Finding out for myself and turning that into practice to help others is what I have been doing for over 30 years. I found what everyone is looking for in life, and I help others find it. What’s that thing? True self. It’s the human you really are hidden amid your emotions and habits.
About Ingvar (Ishwarananda) Villido
Ingvar is the author of the book Practical Consciousness: Freeing Yourself from Emotional Addiction to Live a More Joyful Life.
Ingvar Villido is a well-known spiritual teacher and yogi born in Estonia, where he lives today.
He has been teaching the practical use of consciousness since 1992.
He presents Practical Consciousness, a system teaching people to live without the restrictions of disturbing thoughts and emotions, access the amazing qualities of consciousness, and achieve an ongoing state of flow in their lives.
His teachings further dive into the mysteries of Kriya and Ishwarananda Yogas, leading to the flowering of one’s potential far beyond what is ordinarily possible for human beings.

Sep 3, 2022 • 25min
Questions Every Start-up Founder Should Ask Themselves | Rajiv Maheshwari, Business and Start-up Advisor, Educator, Thought Leader, Enabler
Rajiv is the co-founder of an organization titled From the Experts’ Mouth. He's a business and start-up advisor, educator, thought leader and enabler. Rajiv talks about the start-up culture prevalent today. He talks about the things that founders need to be careful of and how to go about making important decisions like scaling and raising money.
About Mr. Rajiv Maheshwari
Rajiv is the co-founder of an organization titled From the Experts’ Mouth.
He's a business and start-up advisor, educator, thought leader and enabler.
He works with start-ups and businesses and helps them take decisions about the product, funding, scaling and everything in between.

Sep 3, 2022 • 27min
Developing Skills and Creativity in Children | David Cordover, Founder, Kids Unlimited
David is the founder of Kids Unlimited. He's an entrepreneur, mentor, and angel investor. Kids Unlimited is a one-stop solution for extracurricular activities for children. Kids Unlimited partners with schools to provide various classes before or after school hours at the school premises. David talks about the importance of extracurricular activities and T-shaped learning.
About Mr. David Cordover
David is the founder of Kids Unlimited
He's an entrepreneur, mentor, and angel investor.
Kids Unlimited is a one-stop shop, and they offer a broad range of different extracurricular activities for children at their school premises.

Sep 2, 2022 • 22min
Helping athletes transition from one phase of their lives to the next | Amanda Banks, CEO, DeBanks, LLC & Sports To Suits, LLC
About Amanda Banks
Amanda is the Co-Founder and CEO of Sports To Suits, LLC & DeBanks, LLC.
She is also a Former High-Level Competitive Athlete.
She is the Enterprise Sales Leader.
She is also the NBJ 2020 40 Under 40 Nominee, Strategic Partnerships Creator, Super Connector, Soccer Mommager, and Joy Enthusiast.
She hosts a weekly live show Sports to Suits.


