

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Dec 10, 2022 • 26min
Transforming Relationship and Work Challenges | Allison Heiliczer, Founder, Rethink The Couch, Psychotherapist, Counsellor and Coach
We often discuss the importance of health. But do we consider mental health when we talk about it? What does well-being mean? It is an often ignored subject owing to the stigma that it carries. However, the good news is that it is slowly changing with people opening up about their issues and showing their willingness to work to sort these issues out. Today, we discuss the mental health challenges in Asia and what does transformation entail.
About Allison Heiliczer
Allison is the founder of Rethink The Couch.
She is a psychotherapist, a counsellor, and a coach.
Her experience of working with a Japanese family in her early days inspired her to work with the Asian community. She aspired to move to Asia, and after spending more than 10 years in Hong Kong, has relocated to Singapore.

Dec 9, 2022 • 28min
One Who takes Business Personally | Michelle Elster, President and Owner, Rabin Research Company
Defying the famous saying that "It's not personal. It's just business", Michelle Elster makes your research experience personalized and customized. At Rabin Research Company, they are respectful of our past, committed to today, and prepared for the future.
In the TBCY podcast and vodcast, Elster shared some valuable insights about marketing research and how she maintains the data's privacy.
About Michelle Elster and her journey.
Michelle is the president and owner of Rabin research company.
She is an authority in both quantitative market research methods.
She has served with a distinctive on various professional boards.
Michelle leads a team of seasoned research professionals, is responsible for new business development, and services existing clients.
Michelle Elster, a second-generation owner of Rabin Research Company, feels strongly about retaining the basic philosophies that provided the foundation for this company.

Dec 9, 2022 • 14min
A Homemaker turned Entrepreneur | Jean Zarina John, Co-founder & MD, Betserlife.com
When resources, time and boundaries limit your access to services and help from your trusted person, BetserLife is improving your life by bridging the gap between your wishes and realization. This platform securely allows users to consult through a video/audio/chat consultation. Users can consult with qualified & experienced professionals based in India from their homes.
BETSER LIFE is an online expert opinion platform for NRIs or anyone away from their hometown to get advice from Doctors, Lawyers, CAs, Architects and Consultants.
Today's guest Jean Zarina John will share some essential details on start-ups, business and entrepreneurship.

Dec 8, 2022 • 23min
The importance of Financial Independence | Madhura DasGupta Sinha, Founder & CEO, Aspire For Her
At a basic level, financial independence makes women feel more secure and respected irrespective of their socioeconomic background. This automatically has a relay effect not just on women but their families, society, and the country at large. More financially independent women mean a more progressive society that is healthier, safer, and less biased.
In today’s episode of The Brand Called You, Madhura DasGupta Sinha talks about how important it is to empower women financially. She also talks about her work at Aspire For Her and what the organization is doing to help women get empowered financially.

Dec 8, 2022 • 26min
Medical Diagnosis in Inaccessible Geographies | Runam Mehta, CEO, HealthCube India Pvt Ltd
With the symptoms of several diseases or medical conditions seeming similar, how does a doctor identify the right course of action for the patients? Diagnosis. But what happens in areas with less accessibility? In cases of emergency, instead of waiting for the test results, HealthCube’s diagnostic boxers can give fast and accurate results, enabling the doctor to decide on the treatment options. Today, we discuss its importance along with its future.
About Runam Mehta
Runam is the CEO of HealthCube India Pvt Ltd. This health tech company designs and manufactures multi-parametric point-of-care, diagnostic devices to enhance the quality of primary care in diverse settings.
Runam is a trained physiotherapist. She saw an opportunity of bringing a solution into corporates to scale her reach of the clinic as a physiotherapist practitioner, and she started Work Economics.
Her interest in business and medical experience led her to become the CEO of HealthCube.

Dec 7, 2022 • 24min
Key things to know for transforming your Business | Sarajit Jha, Chief of Business Transformation & Digital Solutions, Tata Steel
From working as Chief Operations Manager to now leading different businesses to transform for the future, Mr. Jha has performed various roles in Tata Companies. He has taken businesses through a turnaround journey. Today we will talk about his own journey and what he thinks about transformation can help businesses move forward. We will also look into what Tata Steel is doing in the digital field of the business.
About Mr. Sarajit Jha
He is currently the chief business transformation and business solutions head for Tata Steel. He has been working for over two decades now.
He has done his MBA from Xavier Institute of Management.
He was also featured as the 25 Hottest Executives under 40 in Business Today 2014.
A few areas of his expertise include Joint Ventures, Business Development, Business Turnarounds, Digital Solutions, Customer Experience, Cost Optimisation, and Process Excellence.

Dec 7, 2022 • 25min
What does it take to create a Culture of Belonging? | Karen Mangia, Salesforce Executive & Wall Street Journal Best Selling Author
Unlike before, schools, colleges, and the workplace today are focusing on creating an inclusive environment to provide equal opportunities to people with mental or physical disabilities. But there’s still a long way to go to spread the concept of inclusivity and diversity to every individual. People with disabilities go through different kinds of hardships, one among which is accepting they are different and getting acceptance from others.
In today’s episode of TBCY, we are extremely delighted to have Karen Mangia with us. She is the Salesforce Executive & Wall Street Journal Best Selling Author.
About Karen Mangia
I help customers around the world solve complex, strategic business problems and position themselves for future growth.
I have a deep understanding of the customer experience--inside and out--from leading global Voice of the Customer portfolios for Fortune 50 companies and 20+ years of consulting directly with customers across multiple industries and segments.
In my role as VP of Customer and Market Insights at Salesforce, I engage with key customer accounts and collaborate to develop innovative strategies to address their key business challenges.
I help translate feedback into actions to increase customer retention, growth, and satisfaction.

Dec 6, 2022 • 34min
Practice what you preach | Michael Levine, Brand and PR Expert
Publicity is the movement of information to the public via media coverage and other non-paid mass media sources. Publicity is not a process but a result of a good public relations strategy where the marketers succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc.
In today’s episode of The Brand Called You, Michael Levine talks about the success and the traits of a successful leader. He also sheds light on his hugely successful career and personal experiences and beliefs.

Dec 6, 2022 • 24min
LGBTQIA Community and Inclusion | Dr. Neeta Mhatre Mishra | Founder, ReachOut
As a society, we often proclaim the right to education, work, and choice for everyone and to avoid discrimination based on gender, race, color, etc. But when it comes to the LGBTQIA community, the same society fears something and often takes a step back. It is essential to understand that anyone’s sexual orientation is his/her personal space, and we ought to respect and accept the same. No one’s sexual inclination ought to interfere in his/her social world and thus, efforts need to be taken to educate, accept and promote inclusion.
About Dr. Neeta Mhatre Mishra
Dr. Mishra is the founder of ReachOut, an organisation enabling people to recognise and accept their sexuality.
She is also the co-founder of Bloom Certified Trainer.

Dec 5, 2022 • 25min
What goes into building a global technology company? | Sandeep Bhargava, Managing Director, Asia Pacific, and Japan, Rackspace Technology
Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Sandeep Bhargava, Managing Director, Asia Pacific, and Japan, Rackspace Technology.
About Sandeep Bhargava
Sandeep Bhargava is the Managing Director, of Asia Pacific / Japan, for Rackspace Technology and is instrumental in driving the company’s vision and growth across the APJ region.
With over 20+ years of IT Services experience, Sandeep has a strong network globally and across APJ. He has a proven track record of leading teams that deliver financial and operational results.
Since joining Rackspace Technology in Sep 2019, Sandeep has built a stellar leadership team that is driven by customer success and to ensure the delivery of Rackspace Technology’s renowned Fanatical Experience.
Sandeep has held multiple roles in managing business unit P&L, managing customer relationships, and leading sales & leading delivery teams in DXC, Hewlett Packard Enterprise, HP, Dell-EMC, and Procter & Gamble.
Sandeep holds an MBA degree from the Indian Institute of Management (IIM), Lucknow, and a degree in Electronics Engineering from Delhi College of Engineering. Sandeep is based in Singapore.


