The Brand Called You

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Christine Sterk, Entrepreneur, Global Business Director, Pulsifi to talk about her experience of starting a business. About Christine Sterk Christine is from Melbourne, Australia where she studied Arts, Journalism, and Law. Since the end of the 90s, she works and lives in Kuala Lumpur, Malaysia. She is the founder & Partner of Asia OnTime, Asia’s first advertising distribution network, responsible for converting the print advertising industry in Malaysia (newspapers, magazines, billboards) from traditional film and color separation to digital. She recently started as the Global Business Director with Pulsifi. She is an energized leader with 17 years of experience in start-ups, business leadership, sales, and marketing. She established & trained marketing and sales teams across Europe, Australia, The United States, and Asia.

Meet an award-winner, strategic thinker and joyful soul, Katie Mantwa George. She is approachable, has grit and will take you on a journey with her various passions. You can choose all or some of these sides of her. Katie cultivates inclusivity in all spaces she is in, from her corporate advisory work to her talks, her stationery designs and now her writing. Katie prides herself in ensuring everyone around her feels included and instills a strong sense of belonging in all she creates. About Katie Mantwa George and her journey to start Being Human Well? Katie is a founder at Being Human Well. She is a speaker, author, and meditation teacher. Her workshops, talks and meditation offerings have been developed to raise consciousness in the workplace and us as individuals. After leaving her last corporate role, she stopped and resisted the urge to jump into another high-flying city job. She focused on her purpose and fulfilled some of her long-held passions. When reflecting on her corporate life, something that kept popping up was the lack of empathy in many organizations.

The world is going digital. The brands had also made a shift from celebrity advertising to influencer marketing. Therefore, With the changing pace of the world, we need to maintain our speed. So, here is Krista Mollion, who built her start-up from zero to 8-figures. As a Silicon Valley entrepreneur with 20+ years in marketing, she has the answers you seek (and the battle scars to prove it). Mollion will get you back on the right track with a clear plan to drive business and peace of mind that you will never struggle again. Her specialities are passive income, strategy, and automation.

A UNESCO report stated that India has 57,72,472 children below five years affected by severe wasting, leading to malnourishment. A healthy mind can sustain inside a healthy body. Yet another plague, for the majority of the children in India, is the lack of access to quality education. Several NGOs come up to create an impact in the lives of such children. Today, we talk to Saloni Bhardwaj, co-founder of Lotus Petal Foundation, which works to create equal and best opportunities for underprivileged children. About Saloni Bhardwaj Saloni is the co-founder and chief transformation officer at the Lotus Petal Foundation. She is a writer, a yoga enthusiast, and a passionate cook. As a journalist, Saloni wanted to spend more time with her stories and found her calling in creating impact with her work at the ground level.

Your organization's culture determines its personality and character. It is what distinguishes your company from others and is made up of all of its interactions, behaviors, attitudes, and ideals. Performance is influenced by workplace culture, which influences engagement, enjoyment, and satisfaction. In today’s episode of The Brand Called You, Annicken R Day talks about culture and strategy. And she also goes into depth about culture and how organizations need to build culture or can really start to build culture.  She also talks about your book Fly Butterfly.

When we talk about rare books, we speak of books that have a limited supply. There's no single determinant for scarcity. Some books are unique works, like original manuscripts or association copies. Others are considered scarce because the number of interested collectors exceeds the number of copies available on the market. About Florina Jenkins Florina Jenkins is a bookseller based in Buckinghamshire, England. She owns Chase Rare Books, an online boutique specializing in American, British and European literature, and related arts. Florina has a great interest in modern literature, and its influence on the graphic arts, cinema, television, the performing arts, and fashion. Florina launched Chase Rare Books in 2022. The website features first and rare editions by Christopher Isherwood, Truman Capote, Nancy and Jessica Mitford, Patrick Leigh Fermor, Marcel Proust, Olivia Manning, Elsa Schiaparelli, Ernest Hemingway, and Joan Didion. Florina likes to source books with attractive dust jackets, bindings, cover art, books with provenance, and books bearing the author’s touch, such as signed and inscribed copies.

YPO has more gold members when compared to the younger generation which means the younger people are not seeing enough value in working with YPO Next Generation. Also, if we really want to create a positive difference in the world then we need to work on a cumulative basis so the entire world can benefit as a result. For that, YPO also needs to work on attracting the younger generation. Today, we talk to Santiago about how all this can be achieved and more. About Santiago Rocha Santiago Rocha is a 20-year-old international leader that generates value for impact leaders throughout global Networks. Santiago is currently the Global Impact Officer on the global board of YNG (YPO Next Generation), where he oversees the vision statement of the organization: “To develop the next conscious leaders of the future” for the 20,000+ YNG members globally. His goal is to hand YNGers the opportunities and leverage to generate value as they shape, their leadership impactfully. This may be through the various International Initiatives, events, programs, and Networks that YPO/YNG can generate.

In the highly polarised world that we live in, we experience conflict at many levels: global, business, family, networks etc. There has always been advocates of peace to create a safe environment for people’s physical and mental well-being. But what does conflict mean and how to resolve it peacefully? The answer lies in nonflict, a concept of promoting peace, indulging in constructive conflict, leading to co-creation. Today, we discuss how can peace be promoted and conflicts be handled without avoiding them. About Stephen Hecht Stephen Hecht is the co-author of the bestseller, “Nonflict: The Art of Everyday Peacemaking.” He is the co-founder and Chief Executive Peacemaker of Million Peacemakers. He is the winner of the Canada Award for Business Excellence and the YMCA Peace Medal. Stephen has served in YPO leadership at Chapter, Regional and International levels with a focus on education and networks. Currently, he is the Chair of the Peace Action Network building bridges in 140 countries with a focus on inner and family peace as well as polarization and conflict zones.

It used to be the case that travelers booked their trip via a high street travel agent, a bureaucratic process involving lots of handwritten forms and documents requiring a signature. You could only check in at the airport, which meant you had to get there well in advance to avoid the queues. Your choice of destination was generally limited to major city hubs, with flights being far more expensive than they are today. About Rodrigo Llaguno Rodrigo Llaguno is the Group President of Unlimited Vacation Club & Amstar DMC, Apple. Enthusiastic, accomplished, Harvard MBA, results-driven executive with experience in large and small companies in Latin America. Extensive experience in general management roles where leadership, team management, and culture play an essential role. Operational experience in PE-backed companies and in turnaround situations. He is currently managing two hospitality businesses with a combined revenue of ~500M USD. An avid marathon runner with a personal best of 2:54 (Chicago, 2018).

Introverts Vs. Extroverts have always been compared, with introverts usually seen in weak light. The research and studies show the benefits and strengths of both sides, but it is usually observed that introverts are more prone to issues of self-doubts. In the entrepreneurial journey, one is expected to be always at a fast pace and full of energy. Does that mean that it is not an introvert’s specie or (s)he cannot succeed? The answer is, with the realization of his/her strengths and putting those into practice, no power can hold anyone back based on their nature as an introvert or an extrovert. About Patience Ogunbona Patience is a CEO and a Corporate and Business Trainer. She is a John Maxwell certified executive coach. Patience is also the author of two books and is writing the third one. Patience started her journey in the corporate world in accounting and branched into auditing. She took a step to re-evaluate her life after her mother’s death.