

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 2, 2023 • 31min
LotusDew Wealth: Providing Pure Investment Products with Technology and Trust | Abhishek Banerjee, Founder, LotusDew Wealth and Investment Advisors
In this video, Sandeep Tyagi interviews Abhishek Banerjee, the founder of LotusDew Wealth and Investment Advisors. Banerjee explains the meaning behind the company's name, which is inspired by the lotus flower and dew, and how it represents their commitment to providing pure investment products to their customers. He also discusses their investment strategy, which involves using technology and unstructured data to gain an edge in capital markets and create portfolios tailored to each client's risk profile. Banerjee emphasizes the importance of trust in the financial industry, and how LotusDew builds trust with their customers by providing well-researched baskets of stocks and maintaining a track record of success.
00:16- About Abhishek Banerjee
Abhishek Banerjee is the founder of LotusDew Wealth and Investment Advisors.
He has worked in many investment firms like Goldman Sachs and Franklin Templeton.
He studied engineering in India and then completed his MBA from Duke University.

May 2, 2023 • 37min
From Entrepreneur to Academic: The Inspiring Journey of Professor Mukesh Sud | Prof Mukesh Sud, Associate Professor, Strategy Area, IIM, Ahmedabad
The video features an interview with Professor Mukesh Sud, an Associate Professor in the Strategy Area at IIM Ahmedabad. Professor Sud discusses his journey from being a semi-business family background and running his own engineering businesses for 15 years to pursuing academia. He talks about his motivation for getting into business and his interest in pursuing an MBA, which eventually led him to IIM Bangalore for a Ph.D. Professor Sud shares the challenges he faced in his academic journey, including managing his own business while pursuing a Ph.D. and initially struggling with exams. He also discusses his experiences living on campus, interacting with younger people, and his journey from being an entrepreneur to becoming an academic.
00:29- About Prof Mukesh Sud
Mukesh Sud is an IIT Delhi graduate and then went to IIM Ahmedabad.
He is an Associate Professor, Strategy Area at the Indian Institute of Management, Ahmedabad.

May 1, 2023 • 37min
The Power of Storytelling: A Real Estate Person's Journey to Finding His Calling | Carlos Hernandez, CEO, Pellas Development Group
In this episode of The Brand Called You, Frits Bussemaker interviews Carlos Hernandez, the CEO of Pellas Development Group based out of Costa Rica. Hernandez is an international real estate professional who has created some unique and award-winning concepts and luxury hotels in Mexico, the Bahamas, the USA, and Central America. He is a graduate of the Kellogg School of Management. Hernandez discusses his journey to becoming a storyteller and how he inspires people to believe in visions where nothing exists yet. He talks about his childhood love for building imaginary worlds with Lego toys and how he always felt like an explorer. Hernandez shares how he ended up in real estate and how he found his calling as a storyteller.
00:44- About Carlos Hernandez
Carlos Hernandez is the CEO of Pellas Development Group.
He is an International Real Estate Professional, and he has created some unique concepts of luxury hotels.
He has an education at Northwestern University- Kellogg School of Management.

May 1, 2023 • 28min
Start-up brand specialist | Andrew Crombie | Chief Branding Officer | Crombie Consulting |
Andrew Crombie’s vast experience of working across all categories, on local and global businesses, has built a catalogue of branding knowledge and its practical application that ensures you will get guidance and recommendations that are fresh, challenging and customer-centric, yet rooted in a strong business sense.
00:34- About Andrew Crombie and his journey.
I am a registered management consultant who specialises in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market.
My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service.
I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.

May 1, 2023 • 25min
From a banker to an entrepreneur | Rohit Bhargava | Founder & President BomTech
Rohit Bhargava is the founder and president of BomTech and was amongst the top managers of HSBC.
00:42- About Rohit Bhargava and his journey.
Founder and President of a fintech BomTech that aims to financially include those at the bottom of the pyramid.
Holds the patent for a device that captures data received via SMS and stores it in a passbook format.
Seeking partners wishing to invest or wanting to utilize their experience of changes happening in India.
An internationally experienced banker with a demonstrated history of working in the financial services industry making sense of the chaotic potential that is India to the measured approach of conservative banks like TD and HSBC.

May 1, 2023 • 27min
Churning out African solution to an African problem | Tarek Mouganie PhD | Founder | Affinity | a full-fledged digitally driven bank |
Tarek Mouganie is the founder of Affinity, a fully-fledged digitally driven bank that provides fair and accessible financial services to the underserved and unbanked, targeting eight out of the seventeen UN SDGs.
00:31- About Tarek Mouganie and his journey.
Tarek Mouganie is passionate about entrepreneurship and the creative industries as a way of supporting social and economic development.
He is on the board of 1-54, the largest African contemporary art fair and Greene Light Stage (Old Vic Productions) in London.
Tarek is also the creator of Front/Back, a social venture that nurtures and promotes music and art from Africa and its diaspora.
He is the co-founder and former CEO of the Ghana Triathlon Federation and was the Honorary Consul of Cape Verde in Ghana, nominated by Mo Ibrahim Prize Laureate, HE Pedro Pires.
Tarek was a Director at Man Group (GLG Partners) and began his career as an academic at the University of Cambridge where he obtained his PhD.

Apr 29, 2023 • 22min
The Power of Personal Branding: Creating Your Own Path to Success | Maria N Papacosta, Presence Coach & Researcher, Personal Branding Strategist
Maria N Papacosta is a Presence Coach and Researcher, Personal Branding Strategist, and Co-Founder of MSC Marketing Bureau. According to her, personal branding is a strategy and a set of tools. It is how we want to live our lives and who we want to be. We all have a personal brand, whether we know it or not, and it is how we are perceived by those around us. The tricky part is deciding who we want to be and how we want to be perceived without falling into the trap of designing a brand that meets other people's expectations. It is about creating a better version of ourselves and making the impact that we want to make. The set of tools for personal branding includes media, giving interviews, writing articles, social media presence, personal websites, etc. However, the main thing is knowing who we are right now and where we want to go. It is a journey of self-awareness and setting our own personal vision.
00:33- About Maria N Papacosta
Maria N Papacosta is a Presence Coach & Researcher, and a Personal Branding Strategist.
She is also the Co-founder of the MSC Marketing Bureau.
She has been recognized and felicitated several times.

Apr 29, 2023 • 9min
Why do we need to break away from the traditional paradigm of Leadership? | Vidusha Nathavitharana, Founder & Destiny Architect, High Five Consultancy & Lumin
We can influence our destiny to a great extent through what we do today. In any organization, there should be a good integration of the people working at different hierarchies. Making a vision into reality for any organization is largely dependent on the leadership qualities they have instilled in their culture. Today we talk to Vidusha about his views on this topic
00:35 - About Vidusha Nathavitharana
I have always been an explorer, a dreamer, and an adventurer.
I am rarely content with what has been accomplished and revel in seeking out a challenge.
I am ambitious - not for ambition's sake but because pitting myself against a challenge betters me on a daily basis.

Apr 29, 2023 • 27min
The Transformative Power of Cinema: How Films Influence Society and Inspire Change? | Richa Khandelwal Bhat, CEO, Keshava Productions; MD, Narayana's ArtNirbhar Bharat Foundation
In this episode, the host, Ashutosh Garg, interviews Richa Khandelwal Bhat, the CEO of Keshava Productions Private Limited and the managing director of Narayana's ArtNirbhar Bharat Foundation. Richa shares her journey from being an intern reporter to becoming a filmmaker, producer, director, and writer. She talks about her company, Keshava Productions, and how it aims to create original and inspiring stories from India for the global market. She also discusses her approach to filmmaking and her focus on telling real-life stories that can become agents of change. She teases upcoming projects that include mainstream content, web series, feature films, and wacky science fiction stories set in rural India.
00:40- About Richa Khandelwal Bhat
Richa is the Chief Executive Officer of Keshava Productions Private Limited.
She is the Managing Director of Narayana's ArtNirbhar Bharat Foundation.
She has also been elected state president of the Karnataka Animation Entertainment Council, WICCI, (Women’s Indian Chamber of Commerce & Industry).

Apr 28, 2023 • 23min
Father of Soft Leadership | Professor MS Rao | PhD | International Leadership Guru | Author |
Professor MS Rao is known as the “Father of Soft Leadership,” He is the founder of MSR Leadership Consultants, India. He has made the biggest impact on the world with his Soft Leadership which can be applied to companies and countries to achieve excellence.
00:31- About Professor MS Rao and his journey.
What makes a good leader? Are leaders born or made educators, authors, speakers, and consultants?
He earned a Ph.D. in Soft Skills in 2011. He has 34 years of experience in leadership development and conducts training programs for various corporations and educational institutions.
His areas of interest include Leadership, Executive Coaching, and Executive Education.
His vision is to build One Million Students as Global Leaders by 2030.
He serves on the editorial boards of various prestigious international journals including Development and Learning in Organizations, Industrial and Commercial Training of Emerald, U.K, and The Journal of Values-Based Leadership USA.


