

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 10, 2023 • 22min
Shaping the mindset of rising generation | Cindy Forde | Founder | Planetari | Author | Speaker |
With 20 years of global leadership in education and sustainability and a Former CEO of Cambridge Science Centre and MD Blue Marine Foundation, Cindy Forde is committed to education for a world with a future.
00:34- About Cindy Forde and her journey.
Cindy Forde is the founder of Planetary, the organization dedicated to worldwide environmental education.
She has worked with leaders across sectors including the UN, government, NGOs, finance, business, technology, and education.
She was CEO of the Cambridge Science Centre and Managing Director of the Blue Marine Foundation, where she headed a global team dedicated to protecting and regenerating the world's oceans.
Cindy has an MSc in Sustainability and Business Practice and was formerly MD of the Blue Marine Foundation and CEO of Cambridge Science Centre.

May 9, 2023 • 27min
Why Support Plant-Based Food Industry? | Sanjay Sethi | Executive Director, Plant Based Foods Industry Association (PBFIA)
Physical health is garnering a lot of interest from all age groups today. So, is the concern towards the environment. People are striving to adopt healthy lifestyle habits, and food habits form a large chunk of them. We hear about vegan influencers on social media. But what is a vegan diet? Why should we avoid a meat-based diet when it offers us some healthy nutrients? We have your answers covered in today’s discussion with Sanjay Sethi who handles the Plant-Based Foods Industry Association of India.
[00:31] - About Sanjay Sethi
Sanjay is an executive director of the Plant-Based Foods Industry Association (PBFIA).
He is the founder of Roots and Shoots.
He has over four decades of global corporate leadership and entrepreneurial experience in publishing, media broadcasting, and education.

May 9, 2023 • 23min
Home Services Under One Umbrella | Abhaya Gupta | Co-Founder and CEO, Nestofix
With a healthy startup environment in the country, a lot of entrepreneurs come up with new ideas every day. But what guarantees the success of an organization? Besides the uniqueness of the idea, and the problem they are solving, the clearly laid down process is critical. Founders should be able to communicate to their team the process they will follow to address the issue at hand. This ensures proper analysis of the service and the feedback helps in improving the processes over time. In this episode, we discuss how Nestofix has found its market in tier 2 cities due to the detailed processes that the company employees follow.
[00:34] - About Abhaya Gupta
Abhaya is the co-founder and chief executive officer of Nestofix, a one-stop solution for all your home services.
He started his career with Asian Paints.
He holds extensive experience in sales & distribution.

May 9, 2023 • 27min
What Goes In Making A Podcast? | Melinda Wittstock | CEO and Founder, Podopolo
Podcasting has gained much attraction over the past few years, but this creative content medium comes with its set of challenges. As the audience of every podcast remains very niche, the podcasters find it difficult to cope with the monetary side of it, and hence, comes a problem of consistency. Understanding the audience is critical for the success of any podcast. In today’s episode, we discuss in detail the nitty-gritty of the podcast industry and how Podopolo, a podcast platform, is revolutionizing the industry.
[00:35] - About Melinda Wittstock
Melinda is the chief executive and founder of Podopolo.
She is a five-time serial entrepreneur and a visionary-conscious leader who has built five innovative businesses.
Melinda is an award-winning journalist for some of the world's leading media brands, including the BBC Times of London, ABC, CNBC, and Financial Times.

May 8, 2023 • 26min
Technology and Trading | Manjusha Tipre | Co-founder, Zero Beta and Yala Labs
In today’s episode of The Brand Called You, we have a distinguished guest, Ms. Manjusha Tipre, who calls her an entrepreneur with a passion for deep technology business. With her role heavily involved with finances, we discuss in depth how the emerging technologies are impacting the financial trading world.
[00:17] - About Manjusha Tipre
Manjusha is the co-founder and chief revenue officer of Yala Labs.
She is the co-founder and executive director of Zero Beta.
She is also a co-founder of Meridian Labs.

May 8, 2023 • 25min
Understanding Brand Relevance & Innovation | Mike Maddock | Founder, Maddock Douglas, Flourish Forums and McGuffin Creative Group
Entrepreneurship is seen as a risky affair. Now, imagine the risk-bearing attitude of entrepreneurs who launch multiple businesses. Today, we speak to one such talented entrepreneur who has founded three different organizations. We speak to him about the importance of innovation and techniques and skills for brand building and sustenance. We also discuss the importance and roles of forums to help leaders cope with pressures and become better at decision-making.
[00:36] - About Mike Maddock
Mike is the founder of Maddock Douglas, Flourish Forums, and McGuffin Creative Group.
He is an entrepreneur, a keynote speaker, and a CEO coach.
Mike is also a best-selling author.

May 8, 2023 • 28min
An accidental entrepreneur | Dr Amanda Crowell | Cognitive Psychologist | Speaker | Podcaster |Author - Great Work |
This episode is about doing the work that matters the most to you. Your Great Work might involve building a business, inciting a movement, creating breath-taking art, writing world-changing books, or helping other people to heal and grow into their potential. Cognitive psychologist and coach, Dr Amanda Crowell, combines a fascination for human achievement with a passion for helping others to explore how to get YOUR Great Work out into the world where it belongs.
00:34- About Dr Amanda Crowell and her journey.
Dr Amanda Crowell is a cognitive psychologist, speaker, author and creator of the Great Work journals.
She educates future teachers, coaches accidental entrepreneurs, and speaks about how to make progress on great work to colleges and corporate teams.
She is the author of the book, Great Work, Do What Matters Most Without Sacrificing Everything Else.
Amanda's TEDx talk: Three Reasons You Aren’t Doing What You Say You Will Do has received 1.5 million views and has been featured on TED's Ideas blog and TED Shorts.

May 6, 2023 • 23min
Helping people to navigate, format, adapt & deal with change | Kevin Bryant | CEO | Educated Change |
Helping leaders and organizations connect and communicate digitally with the people and audiences that matter. Kevin Bryant is CEO of Educated Change, a London-based reputation management, communication, and social media consulting firm
00:32- About Kevin Bryant and his journey.
In 2010, Kevin co-founded one of the most innovative consulting firms in the social media arena, building close relationships with senior executives determined to enhance their firm and reputation.
In 2016, Educated Change was named a Red Herring Top 100 Tech firm.
Kevin has also served on the boards of two public companies and the board of Babson College, America’s leading private university in the field of entrepreneurship.
He lectures on social media and social marketing at Brunel University’s business school and has taught Tai Chi to hundreds at his Surrey and Brighton (UK), Tai Chi schools.

May 6, 2023 • 27min
A journey from behind iron curtains | Aga Bajer | Founder and CEO | CultureBrained | Author |
AGA BAJER, A culture strategist who works with leaders and teams around the globe to help them shape a culture that brings their vision to life.
00:36- About Aga Bajer and her journey.
For the past 20 years, I’ve been helping companies pay attention to their culture in a way that produces desirable results.
From VC-courting startups to Fortune 500, I’ve worked on cultivating remarkable cultures that scale and that help people do the best work of their careers – first, as part of consultancies such as HayGroup, Korn Ferry, and PwC – and later as the founder of my firm.
I also lived the start-up, scale-up and corporate world myself – both as a leadership team member and as a founder. I know what you are going through – I’ve been there myself.

May 6, 2023 • 27min
How Can Leaders Benefit From Coaching? | Gagan Adlakha | Leadership Coach, Mentor and Sr Partner, Vyaktitva
Leaders are the ones who motivate the teams to achieve organizational goals. They lead by example and actions, and their decisions form the parameters of business success and growth. With a huge thigh process and decision-making responsibility, it becomes important to be able to think clearly. Coaching plays an important role in enabling leaders to have a clear mind as they make important decisions that impact employees, stakeholders, and business goodwill. Tune in now to learn more about the importance of coaching in developing leadership skills.
[00:36] - About Gagan Adlakha
Gagan is a leadership coach.
He is a mentor and a senior partner, at Vyaktitva, a boutique consulting firm.


