

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 29, 2023 • 25min
From land of hope & optimism | Jade Feinberg | Director | Carbon Markets | Nature based Solutions | KPMG |
With over 13 years of sustainability experience, Jade Feinberg leverages a broad sustainability background in sustainability and climate change strategies, renewable energy projects and carbon markets.
00:30- About Jade Feinberg and her journey.
I am a director in the Sustainability Services team for KPMG Singapore.
I am an experienced executive with a demonstrated history of working in sustainability, M&A, renewable energy and retail.
I am skilled in negotiation, strategic projects as well as marketing and communications.
I have leadership and organizational skills from
The 12-year experience working throughout Africa and Asia-Pacific.
I am a strong Executive MBA graduate from the National University of Singapore.

May 27, 2023 • 52min
How is ACM impacting its members and Society? | Prof Yannis Ioannidis; Dept of Informatics and Telecom, National and Kapodistrian University, Athen
ACM has a 76-year-old history and over 4 million users. It has about 38 special interest groups among which, many are the top groups in their fields. It has the top awards in the industry. It is the number one digital library for computing science research. Today we have Yannis with us to tell us more about the organization.
About Prof Yannis Ioannidis
He is the President of ACM - Association of Computer Machinery, the oldest computing science organization.
He is a Professor of Informatics and Telecommunications at the University of Athens.
He is a very optimistic person and aims to make ACM a sustainable organization.

May 27, 2023 • 23min
How we can become better Leaders and Help others achieve their Dreams | Susan M Barber, President, Susan M Barber Coaching & Consulting; Author
Millennials almost always bring a fresher perspective to organizations, and it impacts the future of the organization. But they also need a lot of guidance from their elders, and they need to create harmony among themselves. We have to believe in ourselves and others if we want to achieve truly great things together. Today we have Susan with us to tell us how she is helping people achieve their dreams by coaching them.
About Susan M Barber
She is the President of Susan M Barber Coaching and Consulting.
She has worked with Kraft Heinz for 25 years.
She is the author of the book The Visibility Factor.
She is very passionate about helping people achieve their dreams.

May 27, 2023 • 26min
How a Leader is different from a Commander? | Steve Nash, Founder, Traditional Excellence Human Performance
Leadership is one of the most important qualities anybody can develop and it is very powerful when you have somebody you can look up to in times of uncertainty. In times like these where the future seems very uncertain, we need people who can be courageous enough to lead other people. Today we have with us Steve to tell us about what he thinks a good leader is.
00:42- About Steve Nash
Steve Nash is the Founder of Traditional Excellence Human Performance.
Steve is the Retired Lieutenant Colonel.
He spent 25 years in the Canadian military.
He is presently undertaking a Doctor of Education program with Arizona State University focused on leadership and innovation.
He is an 8th-degree black belt in Shotokan Karate.

May 26, 2023 • 25min
From nursing to a self-healing coach | Sarah Dawkins | Holistic Health Coach | Keynote Speaker | Author | Heal Yourself |
Today’s guest is Sarah Dawkins. Sarah is a Holistic Health Coach, Keynote Speaker, and Multi-Award Winning Entrepreneur & Author of the book “Heal Yourself. She has extensive experience in health & wellness and is on a mission to help others improve their overall health through natural means.
00:34- About Sarah Dawkins and her journey.
Sarah is a Holistic Health Coach, Keynote speaker, the Author of HEAL YOURSELF, and was a Registered Nurse for twenty years.
She has extensive experience in health and wellness gained through her years in nursing and her insatiable drive to improve overall health through nutrition and natural means.
Sarah takes a holistic approach to her work, understanding that healing is not only physical but mental, emotional, and spiritual, and supports clients to find and heal the root cause of their health issues.
When Sarah is not working, she can often be found outside in nature or in the kitchen.

May 26, 2023 • 27min
A digital gospeller | Dr Paritosh Basu | Humane and Ethical Dimensions of Digital Transformation |
Dr Paritosh Basu is an avid management educator, trainer and mentor. He has chaired four World Blockchain and AI Summits held in Moscow, Dubai, and India. He has delivered keynote speeches and led panel discussion sessions at more than a hundred national and international summits, conferences, seminars, and webinars
00:31- About Dr Paritosh Basu and his journey.
Dr Basu is a digital evangelist and engaged in several research and consulting activities. The subjects of his ongoing three research projects are Crowdfunding, Accounting and Reporting from Blockchain Platforms and CBDC.
He is presently serving as Senior Director (Services) of Stragility Consulting Pvt. Ltd. His book ‘Digital Transformation – A Prismatic View’ was published in March 2022.
He is a visiting faculty member of the NMIMS School of Business Management and IIMK.
He completed on June 30, 2022, nine years’ engagement as a Sr. Professor and Chairperson MBA (Law) of NMIMS University School of Business Management, Mumbai, India.
In academia, he is known as a scholarly academician. Before that, he served the corporate world for thirty-four years’ majorly in finance, accounting and reporting, strategic planning, risk management and IT enablement. His last two corporate positions were that of the Global Group Controller and CFO of two large MNCs in India.

May 26, 2023 • 22min
Elevating business transformation leadership | Bernie Kelly | Business Transformation Mentor | Author | Leading Disruption with Grace |
Bernie Kelly has worked extensively in supply chain and operational excellence for three decades. Leading end-to-end supply chain roles at a National and International business level through periods of major growth and performance improvement. In the last decade, he focused on getting in beside leaders and their teams to significantly step change outcomes.
00:31- About Bernie Kelly and her journey.
Bernie is a skilled Business Transformation Leadership Capacity Builder, who works as a speaker and facilitator for leaders and leadership teams.
He currently holds the position of Chair at the Australian Transformation and Turnaround Association.
Bernie is passionate about supporting leaders who are navigating through this turbulent time and understands the impact they have on their organizations and society as a whole.
He is also the author of Traction: The 4 Practices of Change-fit Leadership Teams and the upcoming book, Leading Disruption with Grace.

May 25, 2023 • 28min
What is Leadership and How can we become Better Leaders? | Joe Hart, Leadership Coach, Author, Psychologist & Dad
Today we are seeing more and more young leaders get to influential positions in organizations. Leadership coaching has been becoming more and more important because of that. They need to be guided by the best of mentors if we want our future to be better. We have with us Joe to tell us how we can become leaders ourselves.
About Joe Hart
He is a leadership coach, a dad, an author and a psychologist.
He is the author of the book True Perspective.
He wanted to be a landscape artist but later got interested in understanding human behavior.

May 25, 2023 • 45min
How can we incorporate our authenticity for Success? | Xavier Mufraggi, Former CEO, YPO, Partner at Eloquem Consulting Group
A lot of organizations work towards some purpose and those who don’t, deviate from their paths or had no path, to begin with. There are also different types of cultures inside the organizations which either align with their employees or they don't. Today we have with us Xavier to tell us how we can develop good values and find organizations with values that align with ours.
About Xavier Mufraggi
He started with Craft Foods a few years ago and then worked for about 15 years at Club Med.
He is a Former CEO of YPO (Young President Organization).
He is a board member of the Mufraggi family-owned business.
He is also a partner at Eloquem Consulting Group.

May 25, 2023 • 33min
An Inspiring Saga: From Fear to Courage | Lilian Ong | Founder, Women of Courage Asia; Founder, Class Living
As a woman, oftentimes, one faces several life-impacting incidents that hamper our personality and our attitude towards life. The stigma around talking about things like molestation, postnatal depression, choice of becoming a mother, abortion, etc. leaves many women in distress who, then in the due course of life, fail to unleash their full potential. In today’s episode, we have a very brave lady, Lilian Ong, who openly talks about her personal challenges and is helping the women to come together and share their problems.
[00:39] - About Lilian Ong
Lilian is the founder of “Women of Courage” and the founder of “Class Living.”
She is the country president of ABWCI Singapore.
She is also a coach and speaker and a neurolinguistic programmer.


