

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Aug 2, 2023 • 27min
How we can use Generative AI to improve Learning? | Conor Grennan, Dean of Students, MBA program, New York University's Stern School of Business
MBA has become more and more popular. MBA programs now have to focus more on practical learning rather than sticking to traditional teaching patterns. AI is coming out to be one of the major factors in the development of future MBA programs. Specifically, Generative AI is looking very promising as it helps create characters and scenarios that enhance the experiential learning of the students. Today we have Conor with us to tell us more about this.
00:33- About Conor Grennan
He is the Dean of students of the MBA program at New York University’s Stern School of Business.
He leads the GenerativeAI@Stern a no-tech initiative aimed at fostering generative AI fluency among NYU Stern students, faculty, and administration.
He is the author of the book “Little Princes: One Man's Promise to Bring Home the Lost Children of Nepal”.
He likes to travel which is how he ended up in Nepal.

Aug 1, 2023 • 27min
Fighting Gender Biases In The Air | Mandy Hickson | Former RAF Fast Jet Pilot, Bestselling Author and Keynote Speaker
Watching the Top Gun series has made us all crave to enjoy the thrill of accomplishing a mission up in the air. In today’s episode, we have with us a former fast jet pilot, Mandy Hickson. Join Mandy Hickson as she shares her remarkable journey and the valuable leadership lessons she learned as an RAF fast jet pilot. Gain insights into her experiences, challenges, and triumphs both in the air and in life beyond the military.
[00:34] - About Mandy Hickson
Mandy is a former RAF fast jet pilot.
She is an author of a book titled, “An Officer and Not A Gentleman.”.
Mandy is also a keynote speaker.

Aug 1, 2023 • 31min
From Trauma to Triumph - A Journey of Healing from Stress, Anxiety, and PTSD | Mark Paasman | Expert in Stress, Anxiety, and PTSD (Post-Traumatic Stress Disorder
In today’s episode, a renowned stress, anxiety, and PTSD expert Mark Paasman shares his remarkable journey of overcoming personal trauma and dedicating his life to helping others. He delves into his experiences as a former soldier, his battle with chronic pain and addiction, and the transformative methods he developed to find healing and reclaim his life. With his profound knowledge and expertise, Mark sheds light on the misconceptions surrounding stress, anxiety, and PTSD, while offering valuable self-help strategies and highlighting the long-term impact of chronic stress on our physical and mental well-being.
[00:36] - About Mark Paasman
Mark is an expert in the field of stress, anxiety, and PTSD (post-traumatic stress disorder).
He is a former soldier who has made it his life's mission to help others.

Jul 31, 2023 • 31min
Creating a balanced world by Empowering Women Entrepreneurs | Supria Dhanda, Founder & CEO, BAGGGEL Foundation
People talk a lot about feminism and equality but the percentage of women entrepreneurs is still less than 15%. Also, women entrepreneurs are not as recognized as their male counterparts. Women are believed to be suited for certain jobs only. There are a lot of stereotypes about what women can do and what they cannot. We have to have an open mind and move forward while making better partnerships if we want a balanced world. Today we have with us Supria to tell us how she is helping women entrepreneurs become leaders in their companies.
About Supria Dhanda
She is the Founder & CEO of the BAGGGEL Foundation.
She is very passionate about helping women entrepreneurs.
She is the co-author of a book titled “Wiley Innovation Black Book Enterprise 4.0”.
She is known for her executive leadership roles in different businesses.

Jul 31, 2023 • 24min
How can companies implement loyalty programs in their Marketing? | Ajay Row, Founder & Chairman, Customer Capital
Marketing has become more important in today’s age of business as the market is becoming more and more competitive. Implementing loyalty programs is one of the marketing tactics that is being used by companies to create lasting customer relations. A lot of the time companies mistake loyalty programs for discounting schemes which tend to overlook the purpose of these programs. Today we have with us Ajay to tell us in detail about loyalty programs.
About Ajay Row
He is the Founder and Chairman of Customer Capital.
He has launched loyalty programs for a lot of companies.
He has spent 11 years working on CRM projects globally.
He also founded a company named Litmus World.

Jul 30, 2023 • 27min
The Art of Corporate Gifting: Unlocking the Power of Thoughtful Gestures | Srikanth Acharya | CEO and Founder, OffiNeeds.com
In today's competitive business landscape, forging meaningful relationships with clients, partners, and employees has become more important than ever. One powerful way to cultivate and nurture these connections is through the art of corporate gifting. In this episode, we delve into the fascinating world of the corporate gifting industry. Join us as we uncover the intricacies and nuances involved in selecting the perfect gifts that resonate with recipients and convey the right message.
[00:35] - About Srikanth Acharya
Srikanth is the chief executive officer and founder of OffiiNeeds.com, which is a leading Indian corporate gifting and custom merchandise company.
He started his career as an engineer with Infosys.

Jul 30, 2023 • 56min
What is Quantum Biology? | Prof. Clarice D Aiello | Leads Quantum Biology Tech (QuBiT) Lab, UCLA
Quantum biology is an emerging field that explores the role of quantum phenomena in biological systems. It investigates how quantum mechanics may play a role in fundamental biological processes such as photosynthesis, enzyme reactions, and bird navigation. By studying quantum effects at the molecular and cellular levels, quantum biology aims to deepen our understanding of life's complexity and potentially revolutionize fields like medicine and biotechnology. In today’s episode, we discuss in detail about the potential that quantum biology holds.
[00:32] - About Prof. Clarice D Aiello
Professor Aiello is a quantum engineer who is leading the Quantum Technology Tech Lab, UCLA.
She is an expert on nanosensors harnessing room-temperature quantum effects in noisy environments.

Jul 28, 2023 • 38min
How Can You Make Life of Coffee Growers Better? | Dean Cycon | CEO and Founder, Dean’s Beans Coffee Company
Who doesn't like to start the day with a cup of great coffee? But are you aware that your choice of coffee has the potential to positively impact the lives of coffee growers? In today's episode, we delve into the work being done by Dean Cycon's company to ensure justice and sustainability for coffee growers. Through his company, Dean's Beans, he has revolutionized our perception of coffee by highlighting the significance of ethical sourcing, fair compensation, and environmental sustainability. Tune in now to learn more!
[00:32] - About Dean Cycon
Dean is the founder of Dean's Beans Coffee Company.
He earlier worked as an indigenous rights lawyer, an environmental attorney.
Dean started the company as he wanted to use coffee as a vehicle for positive social, economic and ecologic change.
The company designs fun projects in partnership with growers and they return a percentage of the profits to the growers as a social equity premium.
Dean has received “Best Practices Recognition” from the Food and Agricultural Organization of the United Nations and a sustainability award from the Specialty Coffee Association, America.
He has also been a research fellow at Woods Hole in Massachusetts, the famous oceanographic institute.
Dean is also an author of two books, “Javatrekker: Dispatches from the World of Fair Trade Coffee” and “Finding Home (Hungary, 1945).”

Jul 28, 2023 • 28min
Guiding People on their journey to Self Improvement | Dr. Colby B Jubenville, Director, Centre for Student Coaching & Success, Middle Tennessee State University
The path to self-improvement starts from the story that we tell ourselves. Success means different things to different people. If we are at a stage in life where we don’t feel successful, then the first thing we need to do is define what success is for us. The narrative that we tell ourselves defines our outcomes ultimately which is why it is very necessary that our narrative is constructive. Today we have with us Dr. Colby B Jubenville to tell us how he is helping others succeed in life.
About Dr. Colby B Jubenville
Dr. Jubenville holds an academic appointment as a Professor at Middle Tennessee State University (MTSU) and is the Director of the Center for Student Coaching and Success.
He is the author of two books Zebras and Cheetahs: How to Look Different and Stay Agile to Survive the Business Jungle (Wiley) and Me: How To Sell Who You Are, What You Do & Why You Matter to the World.
He is the host of The Goat Consulting Podcast, which drops weekly on Apple Podcast and YouTube.
Jubenville completed training for The Shift Profile and is certified in Decisionwise 360, Harrison Assessments, EQ-i 2.0 (MHS) and Cylient’s Coaching In the Moment program.

Jul 27, 2023 • 24min
State of Radio Industry in India | Harrish M Bhatia | Former President, Sales & Marketing, Dainik Bhaskar Group
There have been conflicting opinions on the state of the radio industry in India, with some asserting its thriving nature while others proclaiming its decline. In this episode, we delve into a conversation with a media veteran to explore the challenges faced by the radio industry in India.
[00:32] - About Harrish M Bhatia
Harrish is the former president of Sales and Marketing of the Dainik Bhaskar Group, which is a major media company in India.
He is an author of two books, “Management and Life Lessons from Ground Zero” and “Jio Dil Se: Live Your Dream.”


