

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jun 21, 2024 • 27min
Enacting Uncertainty: A CEO's Path to Creating Competitive Advantage | Alex Nesbitt, Strategy & Transformation Consultant; Transformation Coach; CEO & Board Advisor
In this thought-provoking interview, seasoned strategy consultant and CEO coach Alex Nesbitt reveals how the world's most successful companies like IKEA and Walmart leveraged constraints to drive innovation and build enduring competitive advantages. Drawing from neuroscience, complexity theory, and his own entrepreneurial experience, Nesbitt outlines a powerful "enactive" leadership approach focused on creating the right conditions for behaviors that produce outstanding results. He provides CEOs with invaluable insights on managing uncertainty, developing empathy, taking calculated risks, and undergoing the mindset shifts required to thrive in an era of constant digital disruption.
00:35- About Alex Nesbitt
Alex is a strategy and transformation consultant.
He is a transformation coach.
He is the CEO and board advisor.
Alex has worked with several leading companies.

Jun 20, 2024 • 38min
Building Resilience in Children Amidst Trauma | Dr. Tovah Klein | Director, Barnard Center for Toddler Development
Dr. Tovah Klein, a renowned child psychologist, emphasises the critical role of building resilience in children amidst trauma. She argues that resilience is not inherent but developed through strong, nurturing relationships and adaptive coping strategies. Klein's upcoming book, "Raising Resilience: How to Help Our Children Thrive in Times of Uncertainty," aims to equip parents and educators with tools to foster this resilience, emphasising the importance of genuine optimism and hope. By understanding and supporting children's emotional needs, Klein believes we can help them navigate adversity, ultimately transforming traumatic experiences into opportunities for growth and strength.
[01:36] - About Dr. Tovah Klein
Dr. Tovah is the Director at Barnard Center for Toddler Development.
She has spent her life researching children's social and emotional development and parental influences on early development.
She is the author of a book titled, "How Toddlers Thrive: What Parents Can Do Today for Children Ages 2-5 to Plant the Seeds of Lifelong Success.” Her upcoming book is titled, "Raising Resilience: How to Help Our Children Thrive in Times of Uncertainty".
Dr. Tovah has been featured in media outlets like The New York Times and NPR.

Jun 20, 2024 • 28min
Coffee, Conservation, and Climate: Path to Sustainability | Etelle Higonnet | Founder, Coffee Watch; Board Member, Climate Defiance
In the pursuit of sustainable practices, few causes resonate as deeply as coffee, conservation, and climate. Join us as we delve into the remarkable journey of Etelle Higonnet, navigating the intricate realms of environmental advocacy. From her roots in human rights to her current roles in coffee activism and climate defiance, Etelle's story is a testament to the power of individual action in safeguarding our planet's future. Explore how her initiatives in coffee watch and climate defiance converge to forge a path towards a greener, more sustainable tomorrow.
[00:38] - About Etelle Higonnet
Etelle is the Founder of Coffee Watch, an organisation aimed at ending global deforestation in coffee production while promoting sustainable practices.
She is a Board Member of Climate Defiance.
Etelle has previously served as the Senior Advisor at the National Wildlife Federation.

Jun 19, 2024 • 25min
Leveraging AI to Streamline Projects for Small and Medium Enterprises | Phillip Brown, Founder, Blu Pitt, Inc.
In this episode of "The Brand Called You," Phillip Brown, the founder of Blu Pitt, Inc. Phillip shares his journey from healthcare to tech entrepreneurship and discusses how his company is revolutionizing project management through automation and AI. He emphasizes the importance of efficient project processes, the integration of new technologies, and the potential of AI to transform project management practices. Join us as we explore Phillip's insights on helping SMEs navigate the complexities of project management and his ambitious goal to support 10,000 businesses by 2033.
00:35- About Phillip Brown
Phillip is the founder of Blue Pitt, Inc., which is a software consulting firm dedicated to improving project management automation.
Phillip has forged impactful partnerships with renowned organizations, including Disney, Harley Davidson, and NASA, leveraging his expertise to revolutionize their operations.

Jun 19, 2024 • 27min
Empowering Lives through the SANNI Foundation | Susanne Schroff, President, SANNI Foundation
In this insightful interview, Susanne Schroff, the President of SANNI Foundation, opens up about her remarkable journey of establishing a foundation dedicated to uplifting underprivileged communities in India and Myanmar. With a focus on education, health, and women's empowerment, Schroff's organization has transformed countless lives, providing access to essential resources and opportunities. From sponsoring children's education to building sustainable medical villages, Schroff's work is a testament to the power of compassion and determination. Her inspiring stories of individuals who have benefited from the foundation's initiatives serve as a reminder of the profound impact one can have on the world.
00:38- About Susanne Schroff
Susanne Schroff is the president of the SANNI Foundation.
She's a fellow member of YPO, from Zurich.

Jun 18, 2024 • 26min
Navigating the Skies of Airport Retailing and Industry Advocacy | Shantanu Chakravartty | Vice President, WH Smith India; Gen Sec, Airport Services Association of India
Embark on a compelling exploration of airport retailing and industry advocacy with Shantanu Chakravartty, Vice President of WH Smith India and General Secretary of the Airport Services Association of India. With 15 years of experience in commercialising airports globally, Shantanu shares invaluable insights into optimising retail spaces and adapting to changing customer expectations. Join us for a journey through the dynamic skies of airport retailing and discover Shantanu's innovative strategies for navigating this ever-evolving landscape.
[00:34] - About Shantanu Chakravartty
Shantanu is the Vice President of WH Smith India.
He is also the General Secretary of the Airport Services Association of India.
He has been recognised and felicitated several times.

Jun 18, 2024 • 26min
Strategies for Success: Guide to Thriving Amidst Uncertainty | Paul Winnister | Leadership Expert, Coach, Trainer, Speaker
In a world characterised by constant change and uncertainty, the ability to navigate complexity and lead effectively is more critical than ever. Join us as we delve into the insights and strategies of Paul Winnister, a seasoned leadership expert, coach, trainer, and speaker. With a background that spans from the cockpit of military aircraft to the boardrooms of corporate giants, Paul brings a wealth of experience and wisdom to the table.
[00:33] - About Paul Winnister
Paul is a leadership expert, a coach, and a trainer.
He is also a public speaker.
He holds experience in the military and corporate sectors

Jun 17, 2024 • 35min
Embracing Technology for a Sustainable and Prosperous Future | Graeme Muller, Chief Executive, New Zealand Technology Industry Association (NZTech)
In this insightful interview, Graeme Muller, CEO of NZTech, discusses the role of his organization in promoting technology adoption and bridging the gap between tech and business in New Zealand. He highlights the importance of understanding the opportunities and risks associated with emerging technologies like AI and how NZTech is helping businesses embrace tech solutions for productivity gains, emissions reduction, and sustainable growth. Muller also shares his journey, from a pharmacist to a tech leader, and offers valuable advice for young managers on effective leadership through open communication and contextual understanding.
00:39- About Graeme Muller
Graeme is the CEO of NZTech.
He is an executive with several IT-related associations.
He’s been involved as the Executive Council of AI forum NZ, IoT bitser, IDC. He used to be the chair of the NZ Table Tennis Association and lives in Auckland.

Jun 17, 2024 • 20min
Unraveling the Web of Misinformation | Prof Alex Edmans, Professor of Finance, London Business School; Author, 'May Contain Lies'
Join us for an insightful conversation with Professor Alex Edmans, renowned finance expert and author of 'May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases - and What We Can Do About It'. Delve into the depths of misinformation, biases, and the importance of critical thinking in today's digital age.
00:33- About Prof Alex Edmans
Professor Edmans is a professor of finance at London Business School.
He is the author of a book titled “May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases - and What We Can Do About It”.
He's also the author of another book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”. Alex was also the former managing editor of The Review of Finance, which is one of the leading academic finance journals in Europe.

Jun 15, 2024 • 25min
The Power of Systems for Sustainable Business Growth | Ral West | Founder of Ral West, Livin’ The Dream
In this episode of The Brand Called You, we are joined by Ral West, the founder of Ral West, Livin’ The Dream. With extensive expertise in scaling businesses, marketing acumen, and organisational management, Ral delves into the importance of systems in business, the impact of technology, and the crucial role of customer feedback and company culture in scaling up. Join us as we explore Ral's insights on creating more success with less stress and achieving sustainable business growth.
[00:34] - About Ral West
Ral is the Founder of Ral West, Livin’ The Dream.
She is the creator of a course titled, "From Overwhelm to Living the Dream: Create More Success with Less Stress".
She has unparalleled expertise in scaling businesses’ marketing acumen and organisational management.


