Mortgage Marketing Expert

In this episode I have a fun conversation with my good buddy Alec Hanson. We get back to basics and talk about how each of us got started in the mortgage business, and how those messages apply to today. We also talk about how to kill it in 2021 and what trends are coming and how to capitalize on them. Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named Rookie of the Year by Scotsman's Guide. Every subsequent year Hanson landed on Scotsman's Top 200 Originator list finishing his best year at $185M. From there Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received HousingWire's Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division overseeing approximately $4B in annual production. A dynamic coach and thought leader Hanson believes in leading and coaching within the trenches of the business, loves leading originators across the country, and is the author of loanDepot's Modern Lending Playbook. A strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals skill sets into the modern era. Alec is also the author of, "Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer" which details a systemic approach to help Mortgage Professionals succeed in the digital world. Check him out on social: @thealechanson and his website: www.AlecHanson.com Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up of podcasts at IndustrySyndicate.com.

In this episode I have a conversation with my great friend, and one of my favorite repeat guests, Dale Vemillion. We break down a lot that has happened over 2020, and talk about where mortgage professionals should be focusing in 2021. Dale and I also break down both high-level and tactical tips that will take your business to the next level! For nearly four decades, Dale Vermillion has dedicated his life to helping loan officers, sales managers, and lending executives reach new levels of success in their lives and careers. Having trained over 1,000,000 professionals and consulted over 500 organizations, Dale has compiled the best practices of top performers into award-winning sales, customer service, and leadership systems that have help organizations double—and in some cases triple—their numbers. Dale and his team have earned Excellence in Practice Awards from both the Association for Training Development and the Brandon Hall Group. They are the proud winners of a Better Business Torch Award and have been recognized by the National Association of Mortgage Brokers for their community service. Connect with Dale on LinkedIn and Facebook for quick tips on navigating today's market, and visit DaleVermillion.com to connect with his team about your training, consulting, or speaking needs. Also check out MPPH.org - Mortgage Professionals Providing Hope charity. 100% of proceeds go to those in need that they serve! Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up of podcasts at IndustrySyndicate.com.

In today's episode I get to interview Chris Sauerzopf, creator of SafeWire. We talk about how fraudsters threaten mortgage & real estate transactions, as well as the ways that it can easily be prevented. We also discuss the best ways to leverage technology in your business and how to move forward in a post-COVID era. Chris is the co-founder and creator of SafeWire & co-owner of World Class Title. Chris has been in real estate since 2004 and has a degree in Industrial Design from the Columbus College of Art & Design. He has been a licensed real estate agent, notary, and is currently a licensed title agent, and this experience has provided him the insight to recognize the potential threat of real estate wire fraud SafeWire exists to ensure every real estate transaction is fraud free. Unlike other fraud prevention products, SafeWire begins at day 1 of the listing. It is the only product available that reaches across multiple segments of the transaction from real estate brokers to title agents. SafeWire & SafeWire Assurance guarantees proceeds up to $1Million. Learn more at: SafeWire.com Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up of podcasts at IndustrySyndicate.com.

On today's episode I get to chat with the LinkedIn expert herself, Judi Fox! We talk about everything from Millennial trends and modern consumer behavior, to social media strategies on LinkedIn and Instagram/Facebook. We also walk through examples of how simply networking with other people, and then staying in touch with those contacts, creates some of the biggest opportunities in business. Judi Fox has generated over 5 million views on LinkedIn in the last 2 years, and is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, Top 100 Marketing Podcasts and more. With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days with press features in Forbes, BBC News, and Thrive Global. Follow #FoxRocks on social & visit her website: www.JudiFox.com. REGISTER for the "Automate Your Business for 2021" webinar: bit.ly/38w1cWD Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

On today's episode I have a conversation with Roland Cochrun on how he makes more visible progress while simplifying his task lists. He explains the negative aspects of the go-getter mentality in our industry and details easy ways we can find freedom from stress, lack of time, and systems constraints while adding to the monthly pipeline. Roland Cochrun helps Mortgage Professionals build systems to remove themselves from the day-to-day operations. Roland believes that life is meant to be abundant and limitless. His coaching helps Mortgage Professional design a life on their own terms... freeing them from the constraints of time and money so that they can live a lifestyle that lights them up. Roland has worked with hundreds of successful business owners from all around the globe, and this is what he knows: "You can work hard in your Mortgage business and make money... but creating freedom? That must be designed." Get his FREE Survival Checklist: rolandcochrun.com/mme REGISTER for the "Automate Your Business for 2021" webinar: bit.ly/38w1cWD Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In today's episode I have a fun conversation with Stefanie Lugo as she spotlights specific things mortgage professionals need to know when trying to partner real estate agents, as well as how to create more relationships with clients and Realtors through Lifestyle Marketing. Stefanie is a top producing real estate agent in Scottsdale who, along with her husband Bryce, has redefined what it looks like to build a real estate business in 2020 and beyond. Thousands of agents have taken Stefanie's Instagram trainings online, and she's the founder of the "Market Authority Academy" where her brand-forward social media marketing strategies have doubled and tripled the businesses of other real estate pros across the country. Follow her on IG: www.instagram.com/bryceandstefanie REGISTER for the "Automate Your Business for 2021" webinar: bit.ly/38w1cWD Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this week's episode, we invited back my good friend Brittany Hodak to discuss the new generations homebuyers and their impact on the mortgage marketing. We also discuss how to become the lender of choice by understanding how to differentiate yourself, as well as what to automate to make sure your database stays engaged. Brittany Hodak is an international keynote speaker and award-winning entrepreneur. She is widely regarded as the go-to source on customer engagement and retention. She has been invited to speak to organizations across the world including American Express, WeWork, Inc. and the United Nations. She has published more than 350 thought-leadership articles for media including Forbes, Adweek, and Success, and has been featured on CNBC, Bloomberg, NBC, CBS and Shark Tank. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. She has been named to Advertising Age's 40 Under 40 list, Inc.'s 35 Under 35 list, and Billboard's 30 Under 30 list. Check out here website: www.BrittanyHodak.com Take 5 minutes to explore MGIC's Loan Officer Hub: bit.ly/2NNgGKA Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

This episode is a short presentation that I gave during my company's Virtual Sales Summit in early October. I talk about how to create and increase relevance with a target audience and your social circle or sphere of influence. I share some stats around who the majority of mortgage borrowers are in 2020, as well as where their attention is and how to attract some of it to you. I also give some tactical examples of things you can do in Q4 to set yourself up for 2021. Take 5 minutes to explore MGIC's Loan Officer Hub: bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In today's episode I get to interview Neal Schaffer, a leading authority on helping innovative businesses through digital transformation and social media marketing strategy, influencer marketing, and social selling initiatives. We talk about his recently published book "The Age of Influence" that is redefining digital influence and the ways businesses can leverage influencers and use of them daily. Neal Schaffer is the Founder of the digital marketing consultancy PDCA Social. He also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, he is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of four books on social media. Check out Neal's Maximize Your Social Influence podcast for weekly marketing inspiration. Join the MME Text Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode, I get to discuss some of the biggest marketing benefits you have over your competition with the one and only Carl White. He takes one of the best-known elements in the industry, our database, and turns it up a notch by giving specifics on how to get the most out of the best opportunities we have, our past clients. Carl White is the Founder of The Mortgage Marketing Animals and the host of the top podcast for loan officers, Loan Officer Freedom. For more than 20 years Carl has helped thousands of loan officers implement proven marketing strategies by sharing how to drastically increase production & income while working only 32 hours per week. He is currently the branch manager of one of the largest branches in the nation. Connect with Carl in his Facebook Group 'Loan Officer Deal Desk' Take 5 minutes to explore MGIC's Loan Officer Hub: bit.ly/2NNgGKA Send us a text to join the MME Community: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.