Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe | Customer Experience Strategy Expert
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Dec 7, 2019 • 29min

You have to sit next to a customer to be able to really understand their pain - Interview with Ben Velker of Edgenet

Today’s interview is with Ben Velker who is Senior Vice President of Growth at Edgenet, a Nashville-based software-as-a-service company that provides industry-leading retailers, distributors, websites and suppliers with the ability to manage and improve their product content. Ben joins me today to talk about how Edgenet has turned around it’s customer service over the last two years, what they have done, how they have done it, why they didn’t go done the ‘more tech’ route and what that has meant for their business and their clients. This interview follows on from my recent interview – Zappos: Customer experience, employee experience, culture and holocracy – Interview with Rob Siefker of Zappos and Zappos Insights – and is number 186 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 24min

If you are in employee engagement then you are in management development as well - Interview with Jim Barnett of Glint

Today’s interview is with Jim Barnett, who is the chief executive officer, co-founder and chairman of Glint, an employee engagement platform which uses machine learning and real-time, data-driven decisions to help improve company culture, increase engagement, and positively affect employee retention. Jim joins me today to talk about employee engagement, what is an engaged employee, the main challenges to improving engagement, what Glint are up to and the sort of impact that they are having on their client’s businesses. This interview follows on from my recent interview – You have to sit next to a customer to be able to really understand their pain – Interview with Ben Velker of Edgenet – and is number 187 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 25min

The Contest and getting everyone involved in delivering the best customer experience - Interview with David Kalt of Reverb.com

Today’s interview is with David Kalt, founder and CEO of Reverb.com, an online marketplace where musicians go to buy and sell guitars and other music gear. Dave joins me today to talk about how they have made customer experience the job of each and every one of Reverb.com’s employees with "The Contest." This interview follows on from my recent interview – If you are in employee engagement then you are in management development as well – Interview with Jim Barnett of Glint – and is number 188 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 26min

Delivering omni channel experiences that create memorable relationships - Interview with Janelle Matthews of Genesys

Today’s interview is with Janelle Mathews, senior VP for solutions at Genesys, a customer experience platform provider, which empowers companies to create exceptional omnichannel experiences, journeys and relationships. Janelle joins me today to talk about Genesys, the work they do and how they are helping their clients improve service and both the customer and employee experience. This interview follows on from my recent interview – The Contest and getting everyone involved in delivering the best customer experience – Interview with David Kalt of Reverb.com – and is number 189 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 26min

The benefits of surveying your customers at the point of experience - Interview with Lee Evans of SurveyMe

Today’s interview is with Lee Evans, the Chief Executive Officer & Founder of SurveyMe, a fast, flexible and closed-loop approach to receiving, recording and rewarding 'Point of Experience' feedback. Lee joins me today to talk about customer surveys, closing the loop and linking feedback to action. This interview follows on from my recent interview – Delivering omni channel experiences that create memorable relationships – Interview with Janelle Matthews of Genesys – and is number 190 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 25min

Service design and creating experiences that work for customers, employees and stakeholders - Interview with Birgit Mager

Today’s interview is with Birgit Mager who is the Professor for Service Design at KISD, the Köln International School of Design, based in Cologne, Germany and the president of the International Service Design Network (SDN). Birgit joins me today to talk about service design, design thinking, why it’s becoming more and more popular and how it can be used to produce better outcomes for organisations, customers and employees.
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Dec 5, 2019 • 27min

Over 50% of a customer’s experience is driven by how they feel - Interview with Colin Shaw

Today’s interview is with Colin Shaw, Founder and CEO of Beyond Philosophy™, a global customer experience consultancy. Colin joins me today to talk about his new book (The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level - co-authored with Ryan Hamilton, a Professor of Marketing at Emory University in Atlanta, Georgia and a Beyond Philosophy colleague) and what insights companies can draw from neuroscience and behavioural economics to make their organisations and customer experience better.
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Dec 5, 2019 • 45min

How Tower grew by over 40% by introducing a five hour work day - Interview with Stephan Aarstol

Today’s interview is with Stephan Aarstol, Founder & CEO of Tower Paddle Boards, a direct to consumer beach lifestyle brand, based in San Diego, that started with stand up paddle board manufacturer and has now extended into surf, snorkel, bikes, skateboards etc. However, Stephan joins me today to talk about his new book: The Five-Hour Workday: Live Differently, Unlock Productivity, and Find Happiness, the idea behind it, how he has implemented it in his own firm and what has been the benefits for customers and employees.
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Dec 5, 2019 • 43min

Technology has made people very productive but it has undermined their creativity - Interview with Chris Lewis

Today’s interview is with Chris Lewis, CEO of global communications agency, LEWIS. Chris joins me today to talk about his new book: Too Fast to Think: How to Reclaim Your Creativity in a Hyper-connected Work Culture, the idea behind it, what he means by creativity, what are the implications of the hyper connected work culture we live in and what people can do about it.
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Dec 5, 2019 • 32min

The rationale behind choosing a high-touch and high-cost route to serve our customers - Interview with Matthias Murin

Today’s interview is with Matthias Murin, Group Manager Customer Service at DocMorris, a Dutch online and mail-order pharmacy that provides medicines primarily to customers in Germany. Matthias joins me today to talk about DocMorris’ approach to customer service, the challenges of delivering a great customer experience over the phone and via email and why they have opted to go down a high-touch, high cost route when the industry wide trend is to try and reduce the cost to serve and increase levels of self service.

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