Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe | Customer Experience Strategy Expert
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Dec 9, 2019 • 30min

Customer data mapping, engagement and developing trust - Interview with Rachel Lane of Verint

Today’s interview is with Rachel Lane, Director Customer Analytics EMEA at Verint, a US-headquartered analytics company which was founded in 2002. The company sells software and hardware products for security, surveillance, and business intelligence, which are designed through actionable intelligence to address issues in three areas: customer engagement optimization; security intelligence; and fraud, risk and compliance. Rachel joins me today to talk about a new report they have recently published about customer engagement and their findings related to data, trust and privacy. This interview follows on from my recent interview – Did the hardest part of customer service just get easier? – Interview with Michael Schneider of Service – and is number 166 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 9, 2019 • 31min

Transforming agent attrition in the contact centre through social physics - Interview with Ron Davis of Tenacity

Today’s interview is with Ron Davis, who is co-founder and CEO of Tenacity, a new technology/software company that is helping contact centres change agent behaviours and transform their workplaces through peer accountability. Ron joins me today to talk about employee retention, turnover and engagement in the contact centre, the size of the problem, social physics and what Tenacity are doing to help address the situation. This interview follows on from my recent interview – Customer data mapping, engagement and developing trust – Interview with Rachel Lane of Verint – and is number 167 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 9, 2019 • 23min

How to use data and analytics to improve the 3R's with your customers - Interview with Evan Carroll

Today’s interview is with Evan Carroll who is a marketing technologist, author and speaker. Evan joins me today to talk about his new book: Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets that he co-authored with Stan Phelps of 9 Inch Marketing. Back in 2013, I spoke to Stan about a previous book in the series - What’s Your Green Goldfish? - which was number 57 in this interview series: Employee engagement is a commitment not a campaign. This time around I'm talking to Evan about what leading and smart firms are doing to leverage data and analytics in their businesses and how it is helping them drive improved performance and engagement. This interview follows on from my recent interview – Transforming agent attrition in the contact centre through social physics – Interview with Ron Davis of Tenacity – and is number 168 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers. Note: Please be aware that there is a slight echo, repeat, delay in the recording….technology!! It’s not too much of a bother, I believe. So, please persevere with it.
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Dec 9, 2019 • 27min

Predictive analytics and solving the problem of silent customer churn - Interview with Anil Kaul of Absolutdata

Today’s interview is with Anil Kaul who is the CEO and co-founder of Absolutdata, a big data and predictive analytics firm. They describe themselves as decision engineers, where they apply decision sciences to help improve decisions at the world's largest companies. Anil joins me today to talk about what they are up to and how predictive analytics can be used to help solve the problem of silent customer churn. This interview follows on from my recent interview – How to use data and analytics to improve the 3R’s with your customers – Interview with Evan Carroll – and is number 169 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 25min

Why every business should be hugging their haters - Interview with Jay Baer of Convince & Convert

Today’s interview is with Jay Baer, best-selling author, speaker and President of Convince & Convert, a strategy consulting firm that helps companies through the smart intersection of technology and customer service. Jay joins me today to talk about his new book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers, why complaints are a key way to help you keep your customers, the different type of complainers that exist and how to deal with them. This interview follows on from my recent interview – Predictive analytics and solving the problem of silent customer churn – Interview with Anil Kaul of Absolutdata – and is number 170 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 34min

Insights from neuroscience and making change programmes more effective - Interview with Hilary Scarlett

Today’s interview is with Hilary Scarlett, a speaker and consultant on change management and neuroscience at Scarlett & Grey. Hilary joins me today to talk about her new book: Neuroscience for Organizational Change: An Evidence-based Practical Guide to Managing Change, why our brains don’t like change, what people who manage change should think about doing differently, the role of emotions in the change process and how that emotions are contagious. This interview follows on from my recent interview – Why every business should be hugging their haters – Interview with Jay Baer of Convince & Convert – and is number 171 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 27min

Moving from product to customer centricity, the Mercedes Benz USA story - Interview with Joseph Michelli

Today’s interview is with Joseph A. Michelli, Chief Experience Officer at The Michelli Experience, an internationally sought-after speaker, best-selling author, and organizational consultant. Joseph joins me today to talk about his new book: Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, what Mercedes Benz USA did to transform their customer experience, how long it took them and what lessons others can draw from their experience. This interview follows on from my recent interview – Insights from neuroscience and making change programmes more effective – Interview with Hilary Scarlett – and is number 172 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 25min

How to create a wow customer experience - Interview by Jonty Pearce

Today’s interview is something different. It’s me, Adrian Swinscoe, being interviewed by Jonty Pearce of callcentrehelper.com about my new book (How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing) that has just come out. I’m both proud and pleased with how the book has turned out and Jonty and I talk a little about how the book came about, what’s in it and what you can expect from it. Check out the highlights below and grab a copy of the book. ;) This interview follows on from my recent interview – Moving from product to customer centricity, the Mercedes Benz USA story – Interview with Joseph Michelli – and is number 173 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 29min

Employee engagement, real-time feedback and organisational indigestion - Interview with Cheryl Johnson of Echo Global Logistics

Today’s interview is with Cheryl Johnson, Head of HR for Echo Global Logistics. Cheryl joins me today to talk about what they are doing at Echo with regards implementing a real-time feedback system for their employees, why they are doing it, how it compliments their existing performance management systems and the results that they are achieving in terms of productivity, satisfaction and turnover. This interview follows on from my recent interview – How to create a wow customer experience – Interview by Jonty Pearce – and is number 174 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
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Dec 7, 2019 • 25min

Having a great product without great support doesn’t mean anything - Interview with Sarah Metcalfe of SureFlap

Today’s interview is with Sarah Metcalfe, Head of Customer Service at SureFlap, an award winning smart pet products manufacturer based in the UK. Sarah joins me today to talk customer feedback and innovation, what good service looks like and what it means for SureFlap and why employee engagement is integral to that. This interview follows on from my recent interview – Employee engagement, real-time feedback and organisational indigestion – Interview with Cheryl Johnson of Echo Global Logistics – and is number 175 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

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