Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for my blog about the lessons that he had learnt from his years of blogging and podcasting. This interview follows on from my recent interview with Jacob Morgan Solve customer and business problems faster through collaboration and makes up number forty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys' transformation into a truly social business. This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. Vala's name may be familiar to some of you as I interviewed him back in September 2011 in: What is a Chief Customer Officer. There's some great insights in interview and less theory and more ideas about what they have done, what works and what they have achieved.

Today’s interview is with Sarah Wood of Unruly Media and follows on from my recent interview: Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala Afshar of Enterasys. Founded in 2006 by Scott Button, Matthew Cooke and Sarah Wood, Unruly has 120+ full time employees and offices in New York, San Francisco, Chicago, Detroit, LA, London, Berlin, Paris, Amsterdam, Stockholm and Sydney. Unruly has delivered, tracked and audited 1.65 billion video views across 2,000+ successful social video campaigns for over 400 brands since 2007. Milestone campaigns include T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign and Coca-Cola’s Happiness series. Unruly’s mission is simple: to deliver the most awesome social video campaigns on the planet. However, it was when they ranked No. 27 in the Sunday Times' 100 Best Small Companies to work for in 2012 that I decided I'd like to find out more about what makes them tick and what makes them so successful. This interview makes up number forty-six in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Gary Vaynerchuk and follows on from my recent interview: Unruly engagement, creativity and collaboration is built on two things: People and Places - Interview with Sarah Wood of Unruly Media. If you haven't heard of Gary then suffice it to say he is a successful social media and wine entrepreneur, sought after and entertaining speaker and best-selling author. You can also learn more about him in the bio below. This interview makes up number forty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. Also, this interview is part of Gary's #1aDayQandA interview series where he has committed to giving 365 short interviews to different people about different topics over the course of this year…some effort!

Today’s interview is with Keith Lewis, the UK Managing Director of Matchtech, the UK’s number 1 and multi-award winning recruitment agency in Engineering & Technology recruitment, and follows on from my recent interview: Our customer service and success is driven by happy people all striving for the same high standards: Interview with Will Beckett of Hawksmoor It was when they ranked No. 25 in the Sunday Times’ 100 Best Companies to work for in 2012 that I decided I’d like to find out more about what makes them tick and what makes them so successful. This interview makes up number forty-nine in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of 'Decoded. The Science Behind Why We Buy' and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Lee Cockerell, who has had a hugely successful career working for Hilton Hotels, Marriott Hotels and Resorts and The Walt Disney Company. Lee now runs his own company to share what he has learned over his career and joins us today to talk about his 2nd and new book: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service. This interviews follows on the back of last week's interview: Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden and is number fifty-one in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Doug Richard made famous in the UK for being one of the first Dragons on the BBC series, Dragon's Den. More recently Doug started the School for Startups in 2008 to provide accelerated instruction to entrepreneurs and it has grown into a world leader in delivering targeted programs that teach people how to start and run better businesses. One of their flagship programmes is their School for Creative Start Ups and it is on the back of this that Doug recently published a book: How to Start a Creative Business: the jargon-free guide for creative entrepreneurs which aims to teach creative people how to turn their creative hobbies and skills into sustainable businesses. He joins us today to tell us a little more about the book and why he wrote it. This interviews follows on the back of last week’s interview: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service and is number fifty-two in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Dave Kerpen, the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm which includes Likeable Media, Likeable Community College, and Likeable Local - a provider of social media solutions for small business using proprietary software. He is also a New York Times bestselling author and today he joins us to talk about his recent book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, which was released in October of last year. This interview follows on the back of last week’s interview: Doing more to help creative business start ups grow and succeed – Interview with Doug Richard and is number fifty-three in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows on the back of last week’s interview: Being Likeable, leadership, customer and employee engagement – Interview with Dave Kerpen and is number fifty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. I've written about the work that Hugh is doing before in Word of mouth marketing and how to get bloggers talking about your business.